How to Build HUGE Email Lists Quickly

Without Ad Costs*

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*Make a profit WHILE collecting them.

PRESENTED BY:

Dave “Bluehair” Giovacchini

�“How To Build a Huge List of Interested Subscribers” �WithOUT Having to Pay for them ”

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Are you ready to get started?

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To get slides from this presentation:

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www.bhdplan.com/summit

My Intent Today…

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• Show you how to offset or eliminate your email acquisition costs as much as possible in order to remain competitive.

(The #1 biggest hurdle to success).

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This allows smaller list owners to prosper and large list owners to spend MORE to acquire LARGER lists...

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WHY? (this is where I am supposed to show you a lamborhini)

WHY?

‘cause this industry is FUN!

LUDA

• This industry is awesome!
• If you are small….You are going to get outspent acquiring customers….
• We will fix that today.
• Email is SUPER efficient and inexpensive
• Even with FB and other platforms emerging with new technologies they STILL see EMAIL as their Main competitor.
• Gone are the days of ‘spray and pray’.
• If you can reduce or eliminate your capture cost you can compete with HUGE branding budgets.

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WHY?

Dave Giovacchini

• “Super Affiliate”
• ClickFunnels “2 Comma Club Member”
• Over 11 years doing this!
• I make my money using my techniques.
• First 6 figure month in 2010
• Affiliate Summit Advisory Board Member
• I Like to travel and float on things

and some people call me “BlueHair Dave”

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The EXACT techniques I am going to show you got me this.

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2 Comma Club Award

5 months = 650k Subscribers

NOTE of Importance

I make almost ALL of my income from actually doing my processes.

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I am not pitching software etc.

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I decided to apply for this speaking spot because it was something I would want to learn about.

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How does this apply to you?

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• You are probably facing similar problems
• #1 problem for online and most home based and small Online businesses is AD SPEND for customer acquisition
• You WILL get outspent…
• But ..You can get RID of and ELIMINATE this factor
• SCALE UP QUICKLY and monetize further with emails that YOU own.
• This ALSO helps you get highly targets lists… making your biz model MORE efficient.
• ESPs will like you more...

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How does this apply to you?

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• SCALE UP QUICKLY and monetize further with emails that YOU own.
• This ALSO helps you get highly targets lists… making your biz model MORE efficient.
• ESPs will like you more… (Email Service Providers)

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Main ‘Pain Points’

• High cost of acquiring Email Subscribers
• You are using FB, Google, Youtube etc Ads, Your own offers etc to get subscribers
• It keeps getting more expensive
• Your email ‘reputation’ keeps going bad…
• ESP’s are more affiliate UNfriendly than ever
• Targeting stinks. Low open rates. GMAIL ugg.. and NOW AOL & Yahoo are unpredictable...
• domain rep in the toilet using rented lists.

Trouble getting large numbers of subscribers and/or monetizing them..

• People don’t sign up for your offers
• They don’t get or open your emails
• Complaints

Ways to FIX ‘Pain Points’

• Lower the COSTS of collecting the subscribers

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• Keep your reputation ‘clean’ with targeted lists…

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• Offer them something in return they want!

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• Make MORE per subscriber by monetizing further...

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The 3 Objectives…

• Objective #1 – Collect Huge Opt In Email list of Subscribers.
• Objective #2 – Target exactly the RIGHT subscribers
• Objective #3 – Offset the cost & Get Paid WHILE collecting Emails to eliminate ad costs!
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THIS all allows you to CRUSH your competition.

• #1 – Collect Huge Opt In Email list of Subscribers.

Why is Objective #1 important?

(this is worth going over quickly)

• Emails are a VERY valuable asset
• You own them and FB or Google Does NOT
• Gift that keeps on giving
• You have a large list you have a business. Period. (think brick and mortar.. carpet cleaning)
• Cost VERY little to Remarket continually

What we USED to do..

• When I started online marketing I only did a 1 to 1 transaction with rented lists..
• Once it is done. No more earnings…
• Not really a good business model anymore..

Email or Paid Ad

Advertisers Page

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What we do now..

• Collect email address before sending them on their way to the offer.
• Remarket to subscribers
• Offset costs of acquiring subscribers

Email or Paid Ad

Advertisers Page

$$$

My Optin Page

Free offer or info

Email Submit Page

This isn’t NEW of course but a variation...

• Once I started to Collect emails I could remarket to the same people. Without the list diluting rapidly because 100 other mailers were hitting them.
• Increasing My ROI over 1000%
• Zillow, Redfin, Co-Reg sites, Groupon, DailyDeals etc. (most affiliate offers), Survey sites..
• Just take a look at the offers at your favorite affiliate network.. a HUGE amount of them exist to get emails and offset costs..
• Scaling up and you have a hugely profitable Business model with minimal sized team.

The Point Is…….

To survive you need to get emails for LESS and Make MORE on each email you get….

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You can USE this to capture your OWN emails WHILE getting PAID by the same Advertisers trying to compete with you.

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Match offers to the list you want to capture

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But DAVE!........

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“Don’t my conversions go down?”

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Yes, but NOT AS MUCH as you think.. and the traffic that Does stay is MORE likely to fill out the advertisers offer….

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HIGHER conversions on my campaigns asking for email first!

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Only 2-5% of visitors convert on the Offer Page

(keep ‘giving them another shot’ via email…)

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In many cases, my funnels act as a pre-sale page… i.e. use a quick survey to remind them of their pain points.

Objective #2 – Target exactly the RIGHT subscribers

#2 Targeting The Right People

• Collect your emails IN FRONT of the advertiser…
• You essentially get ‘FIRST DIBS’ on them.
• You know EXACTLY what they are interested in. THEY ASKED to get the info..

You may have noticed A LOT of this revolves around a “Lead Magnet”

• Offer something ‘related’ to what you eventually want to sell them.
• You will get your subscribers for MUCH CHEAPER than directly advertising your product to them.
• Most of my Campaigns do BETTER with my own email optin than if I were advertising my final offer directly!

Lead Magnet Techniques

• Hit them sideways:
• Selling Home repair services? Offer up a Free List of Common Mistakes and how to avoid them for DIY or a list of Top 10 tax breaks or loopholes to write off home repairs..
• CURATE for them: You don’t need to spend money on your lead magnet or that much time. Find things online and put the links into a PDF so they have all the info in one place. You can even further monetize by sending them to a listicle page with more affiliate offers!
• The lead magnet offers incentive to OPEN your emails and you get the lead MUCH cheaper.. offering them value for free…. before you offer them a paid service.

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This guy is paying your ad costs!

Reverse these headlines

#2 When you OWN your lists it opens up more monetization possibilities.

• Now you can sell the lists
• You can collect phone numbers
• You can utilize ‘call centers’ and ‘SMS’
• You know EXACTLY what they are interested in. THEY ASKED to get the info..You control the legal disclaimers.
• This can skyrocket your ROI and open up more possibilities.

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FB ads

Email Opt In Page

Clickfunnels

Affiliate Offer Landing Page or Pages

Auto-Responder

Campaign/Broadcast

SMS/Calls

Sell data or revshare call centers

• Objective #3 – Get Paid WHILE collecting Emails to Eliminate Ad Costs!

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This guy is paying your ad costs!

**Caution on using CBD on FB Ads.

A Little Case Study…

• Did a sample for this master class
• 2 page SIMPLE funnel
• Made a profit while collecting email list!

See the results!

Another set of campaigns in Facebook:

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.86 per new email subscriber cost

EPC of about $1.80

(around 100% profit after exit offer)

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50% Optin Rate

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Over 34,000 new subscribers/customers

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This is good on its own merits but…

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I made substantial ROI collecting these with the right ‘exit offer’ related to my ‘lead magnet’

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I can’t share the exact amount for obvious reasons 😃😁😁

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Approx 50% conversion rate

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My small test just for an example with small scaling would net over 30k email in 4 weeks….

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• What kind of power does 30k HIGHLY TARGETED emails daily give you?
• What about after 3 months? 90k HIGHLY TARGETED emails?

If you are interested in building HUGE lists and monetizing them.

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I have a huge discount for Mailcon Attendees.

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www.bhdplan.com/summit

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Questions?

Doesn’t need to be complicated

Sometimes a ‘survey’ or ‘active user’ funnel works best..

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Advertisers Page

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FB ads

Email Opt In Page

Clickfunnels

Affiliate Offer Landing Page or Pages

Auto-Responder

Campaign/Broadcast

SMS/Calls

Sell data or revshare call centers

• Page is about solution

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• Quiz or survey or FREE something

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• Domain advertises FREE and

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• product that might be banned.

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• ‘Trial’ and ‘Info’

If you are interested in building HUGE lists and monetizing them.

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I have a huge discount for Mailcon Attendees.

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www.bhdplan.com/summit

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Questions?