REVENUE MANAGEMENT
CHRONICLES OF
ABOUT US
Heather Richer
Richer Logic�
Partner at Richer Logic Consulting. Before that, Heather served as CMO of RedAwning and prior to that, as VP, Revenue and Distribution at Kimpton Hotels and Restaurants.
With a background in the hotel and STR space, Heather has a broad perspective of the lodging industry and experience with RM across hotels, restaurants, and STR.
Ryan Saylor
Beyond Pricing�
Leads Product Marketing at Beyond that oversees business level messaging and positioning, as well as user and partner revenue management enablement.
Ryan started his career in hotel revenue management consulting helping independent and branded hotels manage their revenue strategies
Anurag Verma
Pricelabs�
Co-founder and Data Scientist at PriceLabs. Before PriceLabs, Anurag spent six years at United Airlines for designing and improving revenue management systems.
In 2014 Anurag brought his airline RM experience into the vacation and short-term rental industry.
Gabriel Cristerna
Vacasa
Vice President - Revenue Management at Vacasa overseeing a team of more than 70 people charged with maximizing returns for Vacasa owners.
Prior to Vacasa, Gabriel spent more than 11 years at American Airlines progressing through numerous positions within planning & analysis, sales, partnerships, commercial strategy and revenue management.
ABOUT TODAY
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REVENUE MANAGEMENT HISTORY
REVENUE MANAGEMENT IN OTHER INDUSTRIES
WHAT’S NEXT IN VACATION RENTAL
AIRLINES - HOTELS
BRANDS VS OTA’S
TECH CAPABILITY
OTHER INDUSTRIES
SHORT-TERM RENTALS
WHAT’S NEXT IN VACATION RENTALS?
FUTURE
Anurag Verma - PriceLabs
Ryan Saylor - Beyond
Heather Richer - Richer Logic
Gabriel Cristerna - Vacasa
THANK YOU
Q + A