1 of 10

REVENUE MANAGEMENT

CHRONICLES OF

2 of 10

ABOUT US

Heather Richer

Richer Logic�

Partner at Richer Logic Consulting. Before that, Heather served as CMO of RedAwning and prior to that, as VP, Revenue and Distribution at Kimpton Hotels and Restaurants.

With a background in the hotel and STR space, Heather has a broad perspective of the lodging industry and experience with RM across hotels, restaurants, and STR.

Ryan Saylor

Beyond Pricing

Leads Product Marketing at Beyond that oversees business level messaging and positioning, as well as user and partner revenue management enablement. 

Ryan started his career in hotel revenue management consulting helping independent and branded hotels manage their revenue strategies 

Anurag Verma

Pricelabs

Co-founder and Data Scientist at PriceLabs. Before PriceLabs, Anurag spent six years at United Airlines for designing and improving revenue management systems.

In 2014 Anurag brought his airline RM experience into the vacation and short-term rental industry.

Gabriel Cristerna

Vacasa

Vice President - Revenue Management at Vacasa overseeing a team of more than 70 people charged with maximizing returns for Vacasa owners.

Prior to Vacasa, Gabriel spent more than 11 years at American Airlines progressing through numerous positions within planning & analysis, sales, partnerships, commercial strategy and revenue management. 

3 of 10

ABOUT TODAY

01

02

03

REVENUE MANAGEMENT HISTORY

REVENUE MANAGEMENT IN OTHER INDUSTRIES

WHAT’S NEXT IN VACATION RENTAL

4 of 10

AIRLINES - HOTELS

5 of 10

BRANDS VS OTA’S

6 of 10

TECH CAPABILITY

7 of 10

    • Car Rental
    • Cruises
    • Restaurants
    • Casinos
    • Highways

OTHER INDUSTRIES

8 of 10

SHORT-TERM RENTALS

9 of 10

WHAT’S NEXT IN VACATION RENTALS?

FUTURE

10 of 10

Anurag Verma - PriceLabs

Ryan Saylor - Beyond

Heather Richer - Richer Logic

Gabriel Cristerna - Vacasa

THANK YOU

Q + A