Las Pilitas Nursery
Plan to Restructure LasPilitas.com
Emily N Cannon, Briana Vann, & Katie Veeninga
INFO 246: Information Architecture
San Jose State University School of Information
Spring 2021
copyrighted photo used with permission of laspilitas.com
“This website is dedicated to Bert Wilson. His genius continues to inspire us.” –LasPilitas.com
copyrighted photo used with permission of laspilitas.com
Background & Challenge
Business & Design Objectives
Business
Objectives
2
Las Pilitas Mission
1
Design Objectives
3
User Personas
User Research
User Testing
Qualitative usability testing and user acceptance testing
Card Sorting
Exploratory card sorting exercise using OptimalSort
Additional Research Recommendations
Google Analytics and search log analysis
Content Strategy
Content Inventory
Taxonomy Exploration
Competitive Analysis
Design Heuristic Review
Burt Taylor - “The Lifelong Gardener”
Gardening
Native plants
Ecosystem
DIY
Solutions
Inspiration
Tried & true
Innovation
Functionality
Beauty
Advice
Facts
An active member of the local chapter of the California Native Plant Society, Burt’s garden boasts a variety of mature trees and native plants, and he’ll gladly tell you all about each of them. Friends come to him for advice, and he’s often experimenting with his latest rare find.
Hobbies: Cycling, travel, photography
Motivation: Community connection & education; environmental conservation
Location:
Status:
Career:
Encino, CA
Homeowner
Instructor
Profile
Knowledge & Skills
Seeking...
Age:
66
Favorite Plant
Persona
Epipactis gigantea, stream orchid
User Task Flow: Google to Purchase -- Current State
Shop for Plants
Visitor must locate “Shop for Plants” in global navigation, then filter or search
Plant Group Page
Top hit on Google for “ceanothus” -- packed with text, images, videos, links
Plant Detail Page
Rich content, but difficult to find the way back or browse related content
User Task Flow: Google to Purchase -- Proposed Redesign
Shop for Plants
Direct link from plant detail, structured layout of results and filters
Plant Group Page
Keep navigation links together, streamline lists of varieties and related content
Plant Detail Page
Consolidate purchase information, add browse components and tooltips
Outcome & Projections
Project Proposal
Project Overview
Objectives
Information Needs
Scope of Work
Users & Stakeholders
Content Strategy
Drafted Components
Executive Summary
Business & Design Objectives
Content Strategy
User Research Plan
Presentation
+User Personas
+Task Flow via Search
Final Report
+Content Inventory
+User Scenarios
+Site Model
+Further Recommendations
5/19
4/29
3/21
4/18
Feedback
Discussion
Thank you