STRENGTH IN NUMBERS

Organizing to Help San Francisco’s Local Businesses & Neighborhoods Thrive

Notes Are Taken Here: AMIBA.net/primer

KEY REALMS OF ACTIVITY

1. Public Education
2. Facilitate Business Collaboration & Collective Branding
3. Create a Unified Voice in Media and for Policy
4. Community Capital

I. PUBLIC EDUCATION

DISTINCT MESSAGING “CHANNELS”

1. Value for customers
2. Value to citizens & community (including business ecosystem)

DEBUNKING MYTHS

For resources on countering showrooming & online giants, see http://amiba.net/AMZ

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CAPITALIZING ON THE LOCAL PREMIUM

WHAT DO YOUR LOCAL BUSINESSES

DO COLLECTIVELY?

MAKE IT PERSONAL

MAKE IT FUN!

WHO ARE YOUR TARGET AUDIENCES?

DELIVERING THE MESSAGES:

IN-DEPTH EDUCATION

PLUS

CONSTANT

REMINDERS

CAN PUBLIC EDUCATION SHIFT BUYING HABITS?

Yes, if…

NOT JUST COSUMER CHOICES. �PRO-ENTREPRENEUR CULTURE

• II. FACILITATE ENTREPRENEURSHIP AND BUSINESS COLLABORATION

• Entrepreneurial Infrastructure
• Collective branding and marketing
• Group purchasing (internal use)
• Interdependence (know each other’s biz)

BUILDING THE BRAND

LEVERAGE ANCHOR INSTITUTIONS

Within Scope of SF Biz Connect?

MAKE IT EASY

TO CHOOSE LOCAL!

… & MOBILE OPTIMIZATION

OR APPS

III. INFLUENCE MEDIA AND SHAPE PUBLIC POLICY

COMPETING VISIONS OF ECONOMIC DEVELOPMENT

Because Community Matters

See AMIBA.net/indieweek for menu of free templates

See Table for Outreach Materials to Supplement Your Locally-Produced Materials

Free guide to effective campaigns via AMIBA.net/primer

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