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Born Accessible �Digital Publications�

Tips from the University of Michigan Press

Jillian Downey�Jonathan McGlone

University of Michigan Press, Michigan Publishing

Museum Digital Publishing IG

March 24, 2020

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Born Accessible Publishing @ U-M Press

Jillian Downey

Director of Publishing Production

University of Michigan Press

Jonathan McGlone

Senior Associate Librarian

Front-End Developer, UI Designer, Accessibility Specialist

Michigan Publishing

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Overview

  • Background on Web Accessibility Standards and Born Accessible Publishing�
  • Share Best Practices for Making Born Accessible Digital Publications
    • High-Level strategies for developing a born accessible workflow
    • Components of accessible digital publications
    • Illustrated with real-world examples from working with production staff, vendors, authors, and editors
    • Tools for checking accessibility

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Web and Ebook Accessibility Standards

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Accessible for Who? Four categories of A11Y

  1. Visual
    1. Non-sighted users, users with low-vision, obstructed vision, or aging populations.
    2. Associated conditions like myopia, color blindness, glaucoma, albinism
  2. Auditory
    • Captions and fallback for sound-necessary media need to be considered for hearing impaired users.
  3. Motor
    • People with motor impairments use a wide range of assistive technology: keyboard, eye trackers, single buttons, etc. to navigate computers
  4. Cognitive
    • Relates to the ease of processing information
    • Down's syndrome, autism, dyslexia
  5. Temporary disabilities
    • Arm or wrist injuries

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Accessibility Standards

The Web Content Accessibility Guidelines (WCAG) for the web are the backbone of accessible publications, informing many accessibility criteria for EPUB and PDF.

Format

Standard

Levels

HTML

WCAG (2.0, 2.1)

A, AA, AAA

EPUB

n/a

PDF

n/a

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Accessibility Guidelines

Use of guidelines from Vox and A11Y Project can help you meet WCAG criteria.

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Best Practices for Making Born Accessible Publications

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Accessible Workflows

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MS enters workflow

Flagged for accessibility

Conversation w/ author

Resources & support

Author submits MS, plus image files, plus document of captions and descriptions.

We incorporate these pieces into accessible EPUB.

Use a workflow optimized for quality description

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We modified our Author's Guide to include requirements for alt text along with links to resources for writing good descriptive text.

Provide guidance for authors

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Screenshot of the Describing Visual Resources Toolkit homepage

Provide guidance for authors

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Components of Accessible Publications: Content

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Elements of image description

Diagram showing visible and hidden elements of a page. Image credit: Stephanie Rosen

Alt text: shorter text (often 140 characters or fewer) associated with a specific visual resource, accessed via assistive technology; shorthand for “alternative text”

Long description: longer text associated with a specific visual resource, accessed via assistive technology; may contain structural elements or subsections (e.g. a table, paragraphs)

Body: the main text of the publication, available via all reading technology

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Fig. 10 Detail of New York University Child Study Center’s (2007) “Ransom Notes” campaign umbrella advertisement. Photograph by Eduardo Trejos. Reprinted with artist’s permission.

<figure class="fig">

<img src="images/Fig10.jpg" aria-describedby="Fig10-desc" alt="Photograph of Ransom Notes campaign billboard." width="600" height="375" />

<figcaption class="figcap">

<a data-locator="p153" class="page"></a>

<span class="fighn">Fig. 10</span> Detail of New York University Child Study Center’s (2007) “Ransom Notes” campaign umbrella advertisement. Photograph by Eduardo Trejos. Reprinted with artist’s permission.

<aside class="hidden" id="Fig10-desc">

<p>This image is of a towering billboard. The text on the billboard appears composed of words and letters cut out from a variety of different print sources and pasted together. The text reads:“12 million kids are held hostage by a psychiatric disorder.”</p>

</aside>

</figcaption>

</figure>

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Tables

  • Use HTML tables instead of tables as images
    • Provide headers for data tables
  • Table design - it helps to be proactive
    • Communication between Acquisitions and Production
    • Author education again, written guidelines and examples
    • Level of detail in the HTML coding

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Video captioning and audio description

As books begin to include multimedia, it is important to consider the effort required to make these objects accessible.

Accessible video guidelines require captions for the deaf and hard of hearing and audio descriptions for the visually impaired.

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Audio transcripts

Transcripts with audio files help provide equitable experiences for the deaf and hard of hearing, but can also benefit the visually impaired.

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Encoding Language Shifts

...They were introduced in the eighth century (or possibly earlier) through contacts with Tang China and the Korean kingdoms. Specialists of acupuncture (<i xml:lang="ja" lang="ja">hari-hakase</i>, <i xml:lang="ja" lang="ja">hari-shi</i>, and <i xml:lang="ja" lang="ja">hari-sei</i>) and massage (<i xml:lang="ja" lang="ja">anma-hakase</i>, <i xml:lang="ja" lang="ja">anma-shi</i>, and <i xml:lang="ja" lang="ja">anma-sei</i>) were regularly appointed to fill posts in the Ten’yakuryô (Bureau of Medicine)...

Identifying language shifts allows assistive technologies to follow language changes, speaking or translating the text in the appropriate accent with proper pronunciation.

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Components of Accessible Publications: Navigation

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Logical reading order

Comparison of print and EPUB reading order layout in Julia C. Bullock's Coeds Ruining the Nation: Women, Education, and Social Change in Postwar Japanese Media

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Use Headings for Content Structure

Semantic headings and document structure enables assistive device users to navigate the book content quickly.

<h1>Heading 1</h1>

<h2>Heading 2</h2>

<h3>Heading 3</h3>

<h2>Heading 2</h2>

Be careful to 1) use HTML semantically and 2) not use headers to achieve visual results, otherwise your ebook will be more difficult to use.

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Including lists of tables and figures, subject indexes, and other methods to navigate an ebook helps provide alternative points of access to the text.

Provide multiple points of access

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Page markers

When dealing with print+ebook combos, add page markers from the print book into the text of the digital publication for citation and lookup purposes.

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Components of Accessible Publications: Design

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Color and Contrast

By ensuring that the foreground and background colors of your digital publication have sufficient contrast you will help make your site more readable for everyone.

Text must have a contrast ratio of at least 4.5:1 for WCAG 2.0 AA compliance.

WebAIM's Contrast Checker and the Accessibility Palette Builder are good tools for ensuring good contrast ratios.

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Don't indicate important information with color

The use of color can enhance comprehension, but do not use color alone to convey information. That information may not be available to a person who is colorblind and will be unavailable to screen reader users.

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Other considerations

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Test your digital publications

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If an experience can't be made accessible...

Create another route for users to get that information.

With the Gabii Project, a 3-D model with loads of data was not accessible to assistive technology, so we created an accessibility mode that replaced 3-D model links with links to a database record containing the same information.

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Now Available on Fulcrum: the University of Michigan Ebook Collection