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ABIGAIL GROHMANN

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Multi- Disciplinary Creative Creative Production

Project Management Brand Management

Art Direction Brand Experiences

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(FASHION | BEAUTY | MUSIC | ENTERTAINMENT | PUBLISHING)

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PAVED STATES: EMERGING DESIGN GALLERY + CONCEPT STORE

Client: Sixtysix Magazine & NeoCon Chicago

Role: Creative Director, Curator, Executive Producer

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PAVED STATES: EMERGING DESIGN GALLERY + CONCEPT STORE

Client: Sixtysix Magazine & NeoCon Chicago

Role: Creative Director, Curator, Executive Producer

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PAVED STATES: EMERGING DESIGN GALLERY + CONCEPT STORE

Client: Sixtysix Magazine & NeoCon Chicago

Role: Creative Director, Curator, Executive Producer

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PAVED STATES: EMERGING DESIGN GALLERY + CONCEPT STORE

Client: Sixtysix Magazine & NeoCon Chicago

Role: Creative Director, Curator, Executive Producer

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PAVED STATES: EMERGING DESIGN GALLERY + CONCEPT STORE

Client: Sixtysix Magazine & NeoCon Chicago

Role: Creative Director, Curator, Executive Producer

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PILAR ZETA COVER SHOOT + HOME TOUR

Client: Sixtysix Magazine

Role: Art Director

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WORKING GIRL EDITORIAL FEAT. ELIZABETH DE LA PIEDRA

Client: Sixtysix Magazine

Role: Art Director

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ELENA VELEZ EDITORIAL

Client: Sixtysix Magazine

Role: Art Director

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THE BEAUTIFUL & THE USEFUL EDITORIAL: MEDIEVAL MODERN

Client: Sixtysix Magazine

Role: Art Director

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LUMINOUS TEMPO: SIXTYSIX MAGAZINE + FERMOB ICFF DINNER

Client: Sixtysix Magazine & Fermob

Role: Director of Brand Marketing, Event Concept & Execution

LUMINOUS TEMPO was a private dinner experience hosted by Sixtysix Magazine and Fermob during ICFF NYC to celebrate the release of their Swiing Lamp. Attendees included Tristian Lohner, designer of the Swiing Lamp, and other high profile design industry professionals.

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SIXTYSIX MAGAZINE ISSUE 13

Client: Sixtysix Magazine

Role: Director of Brand Marketing

LINK TO ISSUE

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ROSE BY AEIR

Client: AEIR Parfumes

Role: Creative Production

LINK TO CAMPAIGN

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FENTY BEAUTY

Client: Fenty Beauty

Role: Creative Production

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NOTRE - NOTRE x SALOMON XT-4 RELEASE

Client: Notre, Salomon Footwear

Role: Creative Production + Brand Management

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NOTRE - NOTRE x SALOMON XT-4 RELEASE

Client: Notre, Salomon Footwear

Role: Creative Production + Brand Management

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NOTRE - NOTRE TALK 20 WITH DIXON

Client: Notre

Role: Creative Production + Brand Management

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NOTRE - NOTRE TALK 19 WITH DR. WOO

Client: Notre

Role: Creative Production + Brand Management

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ABIGAIL GROHMANN PORTFOLIO 2024

NOTRE - NOTRE X CONVERSE COLLABORATION RELEASE

Client: Notre, Converse

Role: Creative Production + Brand Management

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NOTRE - NOTRE X CONVERSE NOTRE TALK 18 WITH LA METROPOLITANA

Client: Notre, Converse

Role: Creative Production + Brand Management

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NOTRE - COUP DE GRACE VINTAGE DESIGNER POP UP & EDITORIAL

Client: Notre

Role: Creative Production + Brand Management

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NOTRE - PRIVATE LABEL

Client: Notre

Role: Creative Production + Brand Management

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NOTRE - NIKE AIR MAX SCORPION POP UP

Client: Notre

Role: Creative Production + Brand Management

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NOTRE - JACQUEMUS POP UP

Client: Notre

Role: Creative Production + Brand Management

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NOTRE - EDITORIAL CONTENT (WEB & SOCIAL)

Client: Notre

Role: Creative Production + Brand Management

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Serum is a party hosted at Chicago's Prysm nightclub every Friday night. The party fuses the extravagant sound and visual systems of a nightclub experience with the natural edge of an underground rave. Musically, a curated blend of local and international talent commands the decks to create a night formulated for movement.

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SERUM - BRAND IDENTITY

Client: Auris Presents

Role: Creative Direction

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ARC MUSIC FESTIVAL - STAGE DESIGN CONCEPT

Client: Auris Presents

Role: Creative Direction

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JACK HENRY CO. - WEB & SOCIAL CONTENT

Client: Jack Henry Co.

Role: Art Director

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JACK HENRY CO. - WEB & SOCIAL CONTENT

Client: Jack Henry Co.

Role: Art Director

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JACK HENRY CO. - WEB & SOCIAL CONTENT

Client: Jack Henry Co.

Role: Art Director

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THE IDEA:

Kids See Ghosts performance happens inside of a hanging acrylic box. LED panels around the box and change throughout the course of the performance.

VISUALS:

  • “Heavenly Desert”
  • Scenes that interpret the Kids See Ghosts album art by Takashi Murakami
  • Rita Minissi We Got Love photographs coming to life by having a famous DP film the original dancers
  • Cali Dewitt’s LOVE graphic rapidly flashes in multiple languages

ADIDAS YEEZY - KIDS SEE GHOSTS 2018 STAGE DESIGN

Client: Adidas Yeezy

Role: Art Director

THE RESULT:

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HOTPRETTY - ARTIST LOGO

Client: HOTPRETTY

Role: Creative Director

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HOTPRETTY - PRIVATE LABEL MERCHANDISE

Client: HOTPRETTY

Role: Creative Director

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MANIFEST - RAVE FLYERS

Client: Manifest

Role: Creative Director

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DOCUMENT JOURNAL- VIRGIL ABLOH EDITORIAL PHOTOSHOOT

Client: Document Journal

Role: Creative Production

Photography by: Laurence Ellis

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MERCI BEAUCOUP

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Get In Touch

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@ABBY.ONLINE

773.319.2524

ABIGAIL.GROHMANN@GMAIL.COM

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