ABIGAIL GROHMANN
Multi- Disciplinary Creative Creative Production
Art Direction Brand Experiences
(FASHION | BEAUTY | MUSIC | ENTERTAINMENT | PUBLISHING)
MAC Cosmetics x Slayyyter Campaign
Client: MAC Cosmetics
Role: Art Director
HAWORTH DESIGNLAB X PAVED STATES: EMERGING DESIGN GALLERY + CONCEPT STORE
Client: Sixtysix Magazine, Haworth, & NeoCon Chicago
Role: Retail Director, Co-Curator, Executive Producer
The Exhibition
HAWORTH DESIGNLAB X PAVED STATES: EMERGING DESIGN GALLERY + CONCEPT STORE
Client: Sixtysix Magazine, Haworth, & NeoCon Chicago
Role: Retail Director, Co-Curator, Executive Producer
The Exhibition
HAWORTH DESIGNLAB X PAVED STATES: EMERGING DESIGN GALLERY + CONCEPT STORE
Client: Sixtysix Magazine, Haworth, & NeoCon Chicago
Role: Retail Director, Co-Curator, Executive Producer
The Concept Store
Featured Brands: Gantri, Todo Pasa, Essare Jewelry, Benjamin Edgar Objects, Studio Formbart, Pleasure Island, Metalepsis Projects, Museum Apotheker, Gumi Eyewear, D.S. & Durga, and more.
HAWORTH DESIGNLAB X PAVED STATES: COCKTAIL RECEPTION
Client: Sixtysix Magazine, Haworth, & NeoCon Chicago
Role: Retail Director, Co-Curator, Executive Producer
HAWORTH DESIGNLAB X PAVED STATES: COCKTAIL RECEPTION
Client: Sixtysix Magazine, Haworth, & NeoCon Chicago
Role: Retail Director, Co-Curator, Executive Producer
Gantri X PAVED STATES: Private Dinner
Client: Sixtysix Magazine, Gantri
Role: Director of Brand Marketing, Executive Producer
The Paved States x Gantri dinner was a private dinner experience hosted by Sixtysix Magazine and Gantri during NeoCon Chicago to celebrate the release of their Wireless Collection. Attendees included Ian Yang, cofounder of the Gantri, and other high profile design industry professionals.
Haworth X PAVED STATES: Private Dinner
Client: Sixtysix Magazine, Haworth, Studio Urquiola
Role: Director of Brand Marketing, Executive Producer
The Paved States x Haworth DesignLab dinner was a private dinner experience hosted by Sixtysix Magazine and Haworth during NeoCon Chicago to celebrate the launch of the Paved States x Haworth DesignLab exhibition. Attendees included Patricia Uriquiola, designer and founder of the Studio Urquiola, Chris Force, Editor in Chief of Sixtysix Magazine, and other high profile design industry professionals.
Sixtysix Magazine Issue 16 Covers
Client: Sixtysix Magazine
Role: Director of Brand Marketing & Partnerships
Sixtysix Magazine Issue 15 Covers
Client: Sixtysix Magazine
Role: Art Director
THE BEAUTIFUL & THE USEFUL EDITORIAL: DIGITAL FREEZE
Client: Sixtysix Magazine, Kartell
Role: Art Director, Creative Producer
DREAMING ELI EDITORIAL FEATURE
Client: Sixtysix Magazine
Role: Art Director, Creative Producer
JADE CROPPER EDITORIAL FEATURE
Client: Sixtysix Magazine
Role: Art Director, Creative Producer
MFPEN EDITORIAL FEATURE
Client: Sixtysix Magazine
Role: Art Director, Creative Producer
IN MY ROOM EDITORIAL FEATURE
Client: Sixtysix Magazine
Role: Art Director, Creative Producer
IN MY ROOM EDITORIAL FEATURE
Client: Sixtysix Magazine
Role: Art Director, Creative Producer
PAVED STATES: EMERGING DESIGN GALLERY + CONCEPT STORE
Client: Sixtysix Magazine & NeoCon Chicago
Role: Creative Director, Curator, Executive Producer
PAVED STATES: EMERGING DESIGN GALLERY + CONCEPT STORE
Client: Sixtysix Magazine & NeoCon Chicago
Role: Creative Director, Curator, Executive Producer
PAVED STATES: EMERGING DESIGN GALLERY + CONCEPT STORE
Client: Sixtysix Magazine & NeoCon Chicago
Role: Creative Director, Curator, Executive Producer
PAVED STATES: EMERGING DESIGN GALLERY + CONCEPT STORE
Client: Sixtysix Magazine & NeoCon Chicago
Role: Creative Director, Curator, Executive Producer
PAVED STATES: EMERGING DESIGN GALLERY + CONCEPT STORE
Client: Sixtysix Magazine & NeoCon Chicago
Role: Creative Director, Curator, Executive Producer
PILAR ZETA COVER SHOOT + HOME TOUR
Client: Sixtysix Magazine
Role: Art Director
WORKING GIRL EDITORIAL FEAT. ELIZABETH DE LA PIEDRA
Client: Sixtysix Magazine
Role: Art Director, Creative Producer
ELENA VELEZ EDITORIAL
Client: Sixtysix Magazine
Role: Art Director
THE BEAUTIFUL & THE USEFUL EDITORIAL: MEDIEVAL MODERN
Client: Sixtysix Magazine
Role: Art Director
LUMINOUS TEMPO: SIXTYSIX MAGAZINE + FERMOB ICFF DINNER
Client: Sixtysix Magazine & Fermob
Role: Director of Brand Marketing, Event Concept & Execution
LUMINOUS TEMPO was a private dinner experience hosted by Sixtysix Magazine and Fermob during ICFF NYC to celebrate the release of their Swiing Lamp. Attendees included Tristian Lohner, designer of the Swiing Lamp, and other high profile design industry professionals.
SIXTYSIX MAGAZINE ISSUE 13
Client: Sixtysix Magazine
Role: Director of Brand Marketing
STEM STUDIO BRAND IDENTITY + LAUNCH FLYER
Role: Creative Director
STEM Studio is an emerging objects brand and event series in Chicago.
ROSE BY AEIR
Client: AEIR Parfumes
Role: Creative Production
FENTY BEAUTY
Client: Fenty Beauty
Role: Creative Production
NOTRE - NOTRE x SALOMON XT-4 RELEASE
Client: Notre, Salomon Footwear
Role: Creative Production + Brand Management
NOTRE - NOTRE x SALOMON XT-4 RELEASE
Client: Notre, Salomon Footwear
Role: Creative Production + Brand Management
Runsy
A Plastic Plant
Adrian Octavius Walker
Tim Flores and Genie Kwon
NOTRE - NOTRE TALK 20 WITH DIXON
Client: Notre
Role: Creative Production + Brand Management
NOTRE - NOTRE TALK 19 WITH DR. WOO
Client: Notre
Role: Creative Production + Brand Management
ABIGAIL GROHMANN PORTFOLIO 2024
NOTRE - NOTRE X CONVERSE COLLABORATION RELEASE
Client: Notre, Converse
Role: Creative Production + Brand Management
NOTRE - NOTRE X CONVERSE NOTRE TALK 18 WITH LA METROPOLITANA
Client: Notre, Converse
Role: Creative Production + Brand Management
NOTRE - COUP DE GRACE VINTAGE DESIGNER POP UP & EDITORIAL
Client: Notre
Role: Creative Production + Brand Management
NOTRE - PRIVATE LABEL
Client: Notre
Role: Creative Production + Brand Management
NOTRE - NIKE AIR MAX SCORPION POP UP
Client: Notre
Role: Creative Production + Brand Management
NOTRE - JACQUEMUS POP UP
Client: Notre, Jacquemus
Role: Creative Production + Brand Management
NOTRE - EDITORIAL CONTENT (WEB & SOCIAL)
Client: Notre
Role: Creative Production + Brand Management
Serum is a party hosted at Chicago's Prysm nightclub every Friday night. The party fuses the extravagant sound and visual systems of a nightclub experience with the natural edge of an underground rave. Musically, a curated blend of local and international talent commands the decks to create a night formulated for movement.
SERUM - BRAND IDENTITY
Client: Auris Presents
Role: Creative Direction
ARC MUSIC FESTIVAL - STAGE DESIGN CONCEPT
Client: Auris Presents
Role: Creative Direction
JACK HENRY CO. - WEB & SOCIAL CONTENT
Client: Jack Henry Co.
Role: Art Director
JACK HENRY CO. - WEB & SOCIAL CONTENT
Client: Jack Henry Co.
Role: Art Director
JACK HENRY CO. - WEB & SOCIAL CONTENT
Client: Jack Henry Co.
Role: Art Director
THE IDEA:
Kids See Ghosts performance happens inside of a hanging acrylic box. LED panels around the box and change throughout the course of the performance.
VISUALS:
ADIDAS YEEZY - KIDS SEE GHOSTS 2018 STAGE DESIGN
Client: Adidas Yeezy
Role: Art Director
ADIDAS YEEZY - KIDS SEE GHOSTS 2018 STAGE DESIGN
Client: Adidas Yeezy
Role: Art Director
THE RESULT
HOTPRETTY - ARTIST LOGO
Client: HOTPRETTY
Role: Creative Director
HOTPRETTY - PRIVATE LABEL MERCHANDISE
Client: HOTPRETTY
Role: Creative Director
MANIFEST - RAVE FLYERS
Client: Manifest
Role: Creative Director
DOCUMENT JOURNAL- VIRGIL ABLOH EDITORIAL PHOTOSHOOT
Client: Document Journal
Role: Creative Production
Photography by: Laurence Ellis
MERCI BEAUCOUP
Get In Touch
@ABBY.ONLINE
773.319.2524
ABIGAIL.GROHMANN@GMAIL.COM