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Overview

This presentation is designed to provide an overview of the services I offer in respect of ICO marketing. It is also designed to complement the PR services you have in place.��“ICO marketing’s challenge lies in being able to blend best practices of both public relations and marketing. In a nascent space, far more must be done than white paper creation followed by social media blasts. A true blend of thought leadership, credibility, channel creation and research must go into a credible ICO launch.”

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Services 1

Media coverage

I can create custom press releases and pitch to top journalists, as well as create news and feature articles for niche publications for BABB.

SEO content

Inbound marketing relies on SEO friendly content. I can advice on how to ensure all your website content is keyword targeted to optimse the organic reach of the ICO site.

Video marketing

I can create custom content working with video partner Speeding Films to create explainer videos that are fit for purpose to drive ICO investors.

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Services 2

ROI and metrics

The key to successful marketing is ensuring you have the metrics and measures in place before your ICO. I will ensure BABB’s metrics are suitable for the task.

Online community

Running niche communities in Bitcointalk and on Slack demands experience in community management which I can provide directly or in managing a community manager.

Social media

Working in social media it helps to know what messages work with different audiences, and at the same time measure what works best in terms of acquisition. I can provide this expertise.

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Services 3

Influencers

The key to a good influencer campaign is to build on relationship with existing networks through BABB’s advisors and your team’s networks. I can create and run such an influencer programme.

Referrals

Whether it’s creating and running a Bitcointalk bounty campaign or designing a custom referral campaign I can provide this acquisition channel to BABB.

Campaign planning

I have skilled in creating campaign plans which ensure all the nuts and bolts of an ICO marketing campaign are covered, and to also show opportunities for extra growth in investor acquisition.

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Practical notes:

Thoughts on the ICO process

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PRE-ICO

Research and strategy

What is BABB’s value differentiation?
Who are your key audiences and what are their demographics?
What channels do you have open to you?
What are the strengths of your team, your community?
What are the messages you want to be conveyed?

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PRE-ICO

Practical steps 1

Set up a shared Google Sheet to capture and track media mentions o
Work with your PR agency to review the content (including key messaging) channels, and influencer/journo targets for the PR strategy
Set up sections of the website to support the ICO working with your web developers

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PRE-ICO

Practical steps 2

Set up social channels to engage with audiences
Set up community channels, from Slack to Bitcointalk
Set up resourcing of the various channels 24/7 and how best to answer new questions most efficiently depending on resources
Agree with BABB advisors how best use their networks to promote when the ICO goes live

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PRE-ICO

Practical steps 3

Create a newsletter to share investor info
Create an explainer video to show how to sign up to the ICO that makes the process 100% clear to everyone including ‘newbies’.
Review the White Paper and FAQ from a marketing perspective - does it clearly explain what the aim of the ICO is and how it works to as wide an investor audience as possible?

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PRE-ICO

Practical steps 4

Create a deliverables calendar of tasks to achieve with key milestones being pre-sale and ICO itself
Review options for viral marketing campaigning to get people outside the crypto cmty to take an interest in BABB
Set up Google Analytics so that key goals for referring channels are set up for website to gauge campaign performance

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ICO campaign live

Practical steps 1

Ensure all systems, content schedule and process in place for managing the social media channels and investor questions on these channels as well as Bitcointalk forum/Slack
Also about making sure BABB team is ready and able to take interview requests as they appear from everyone from Forbes to Blockchain Investors Community iTuber - on YouTube

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ICO campaign live

Practical steps 2

Horizon scanning, looking for issues raised through channels/forums/Slack that need addressing with new content eg the commercial value of the Lampix product with a LinkedIn article
Liaise with advisors to ensure amplify social media messages
Work closely with the technical team to communicate with investors if there are any issues with buying tokens throughout the ICO

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Post-ICO

Practical steps 1

Monitor the communications channels with investors such as Slack and Bitcointalk to ensure smooth period to distribution of tokens
Ensure post-ICO media coverage with a range of options depending on the scale of success of the ICO
Create immediate post-launch email newsletter to summarise success and to confirm timetable for distribution

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Partner services

As well as myself I also work with Speeding Films to produce top notch video content

For web development I have partnered with MBJ London

I am a mentor with YouShore Labs, a leading marketing accelerator, providing discounted paid-for advertising��For growth hacking consultancy I work with Oren Greenberg, who runs the Kurve specialist digital marketing agency��

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Next steps

I’d love to meet the BABB team in person and explore my services in more details to support the ICO marketing.

As I am based in East London I am flexible as to dates and times, to confirm.

Contact details:��Mobile: 07881 400679

Email: stuarth@stuart-hall.com