Company Name
Influencer Marketing Brief
�Company Overview
2-3 sentences explaining what your company does
Include images from previous campaigns or your current channels to give influencers a feel for your brand and how your product/service is being used
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About us: | |
Campaign Name | |
#CampaignHashtag | |
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Campaign Name | |
#CampaignHashtag | |
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�Campaign Brief
Campaign Goal:�1-2 sentences describing the campaign and what you hope to accomplish
Campaign Message: Specific information that the influencer should include in post captions
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Campaign Goal: | Instagram influencer marketing campaign showing how Brand X empowers women to travel comfortably and effortlessly around the world. |
Campaign Message: | Brand X is the only brand that combines comfort and style to get you where you want to go, anywhere in the world. Key words: Adventure, freedom, comfort, “do you”, “be you” |
�Campaign Brief
Key Objectives: �What are you hoping to accomplish (brand awareness, engagement, etc.) so that influencers know what to optimize for
Channels: �Which channels will be used in the campaign
Deliverables & Timeline: What content do you want posted and when
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Key Objectives: | Engagement, link clicks |
Channels: | |
Deliverables & Timeline: | 5 IG Stories & 5 IG Posts, post once a week for 5 weeks |
�Campaign Brief
Target Audience: �Who is the campaign for?
Budget (if applicable):�Are you providing any additional budget for travel/going out?
�Deadlines: �When is the campaign expected to go live?
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Target Audience: | Women travelers (25-35 years old) |
Budget: | $100 for food, travel, expenses (please keep the receipts!) |
Deadlines: | March 1, 2019 |
�Campaign Brief
Campaign Reporting Requirements: �How will you measure results?
Content Review Process (if applicable):
What is the content review process?
�Payment Process (if applicable):
How will you handle payment?
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Campaign Reporting Requirements: | # of engagements, views, link clicks |
Content Review Process: | Yes, we request that all content creators submit their image + caption via email (hello@brandx.com) prior to posting content �Due date: Feb 1, 2019 |
Payment: | Send invoice on the first of every month to hello@brandx.com |
�Campaign Deliverables
Deliverable #1
Deadlines
�Deliverable description: �Specific guidelines for the creative
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Deliverable #1 | IG Story 1 |
Deadlines | A. Content Review: February 1, 2019 B. Final Review: March 1, 2019 |
Deliverable description: | A. 1 IG Story showing a day in the life of a female solo traveler wearing Brand X with 3 ‘stops’, i.e. going to a museum, traveling on a train, going to a concert, etc. �B. Each stop should include Brand X but with a different style (i.e. BrandX with heels, BrandX with sneakers, BrandX with boots, etc.) |
�Campaign Deliverables
Inspiration: �Tips to inspire more creativity��Post caption description
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Inspiration | We want to show that BrandX lets you #doyou. Think of the activities that bring you the most job when traveling and how wearing BrandX (comfortable, stylish leggings) enable you to do these activities and more. |
Post caption description | Key messages:�
�Branded tag & hashtags: @brandX, #doyou, #beyou, #travel4life, #brandx �Links to use: www.brandx.com |
�Campaign Deliverables
Mood board:
Provide examples of images that you’re looking for in terms of style, tone, resolution, etc.
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�Influencer Do’s & Don’ts
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Do’s: |
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Don’ts: |
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�Contact Information
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Point of Contact: | Email: hello@brandx.com |
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