Lesson 5
Unit 2 will be assessed through an examination.
This lesson will help you answer questions like:
Research - Part 1 - Audience Research
The purpose of audience research is to ensure that the product targets the correct audience in the correct way.
The size of the audience, together with their preferences , is gathered and analysed.
How willing are the audience to purchase the product?
The ways we gather this research are:
The purpose of audience research is to ensure that the product targets the correct audience in the correct way.
The size of the audience, together with their preferences , is gathered and analysed.
How willing are the audience to purchase the product?
The ways we gather this research are:
Target specific groups and ask directly about their views via focus groups.
Research - Part 1 - Audience Research
Find an example of a focus group for a product - what did it achieve and what were the benefits?
The media market is crowded and when a new product is being developed, research into its sector of the market is important.
PRIMARY AND SECONDARY SOURCES
Research - Part 2 - Market Research
What are some examples of primary and secondary market research?
Once the audience is known and the market has been analysed, the production team needs to carry out research into the product itself. In order to do this they must:
Collect source material that can be used in the media product. This material will vary depending on the media product being developed.
Establish how viable the project is in itself.
Determine what locations and resources are needed.
Production research will be based on the outcomes of audience and market research
Research - Part 3 - Production Research
What examples of production issues/research would you have to consider before making a product?
Links that could help
Audience Research - Focus Group, what do they achieve and how would data be recorded. Try to find an example | |
Primary / Secondary Market research examples | |
Examples of pre-production materials before production | |
Task:
Imagine you are going to create a new soft drink product to rival Coca-Cola… it is going to be a cheaper alternative aimed specifically at teenagers. The company wants it it too taste similar but have its own unique flavour.
What research would you have to consider within the following?
Use example products to help you explain.
Research Area | What types of research and how it would be used for a new drinks campaign. Use examples | Advantages & Disadvantages |
Market | | |
Audience | | |
Production | | |
Exam Questions - Answer on the following slide
Answers