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SERVICE DESIGN

Dr.A.SUJATHA�Assistant Professor�PG& Research Department of Commerce�C.P.A College�Bodinayakanur�2021-2022�

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SERVICE DESIGN MEANING

IT’S A PROCESS HOW A SERVICES PROVIDED OR DELIVERED TO A CUSTOMER

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FACTORS TO BE CONSIDERED IN DESIGNING SERVICE PROCESS

  • 1.THE SERVICE ITSELF
  • 2.CUSTOMER PARTICIPATION IN THE PROCESS
  • 3. LOCATION OF SERVICE DELIVERY
  • 4.LEVEL OF CUSTOMER CONTRACT
  • 5. DEGREE OF STANDARDISATION
  • 6.COMPLEXITY OF THE SERVICE

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BENCHMARKING

  • BENCHMARKING IS DEFINED AS MEASURING THE PERFORMANCE OF A BUSINESS AGINST THAT OF STRONGEST COMPETITION IN ORDER TO ESTABLISH BEST PRACTICE.

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APPLICATION OF BENCHMARKING

  • 1.INTERNAL BENCHMARKING
  • 2.COMPETITIVE BENCHMARKING
  • 3.FUNCTIONAL AND GENERIC BENCHMARKING