1 of 24

Models of Other-Regarding Preferences

Roman Sheremeta, Ph.D.

Professor, Weatherhead School of Management

Case Western Reserve University

1

2 of 24

2

3 of 24

The “standard” model�

  •  

3

4 of 24

Problems with the “standard” model�

  •  

4

5 of 24

Other-regarding preferences�

  • Other-regarding preferences: the degree and nature of how people care about the well-being of others

  • There are many reasons why people leave a tip:
    • Altruism
    • Warm glow (enjoy giving)
    • Reciprocity
    • Fairness
    • Inequity aversion
    • Face-saving concerns

  • Next, we look at the evidence of other-regarding preferences from different experiments

5

6 of 24

Summary�

  • The existing experimental evidence points out:
    • Responders in the ultimatum game reject small positive offers
    • Proposers in the dictator game make positive offers
    • Trustees in the trust game return significant amounts
    • Contributions in the public good game are higher than 0

  • These findings point out that most individuals have other-regarding preferences

6

7 of 24

Models of Other-Regarding Preferences

7

8 of 24

The inequity aversion model�

  •  

8

9 of 24

The inequity aversion model�

  •  

9

0

10

0

10

10

7

3

1

9

1

9

9

6.6

3.4

2

8

2

8

8

6.2

3.8

3

7

3

7

7

5.8

4.2

4

6

4

6

6

5.4

4.6

5

5

5

5

5

5

5

6

4

6

4

2

2

2

7

3

7

3

-1

-1

-1

8

2

8

2

-4

-4

-4

9

1

9

1

-7

-7

-7

10

0

10

0

-10

-10

-10

10 of 24

The inequity aversion model�

  •  

10

11 of 24

The ERC model�

  •  

11

12 of 24

The efficiency concern model�

  •  

12

13 of 24

The impure altruism model�

  •  

13

Makes me feel good!

14 of 24

The intension-based model�

  •  

14

Care about the action of the other individual!

15 of 24

Axiomatic foundation�

  •  

15

16 of 24

Testing the models�

  • Frans de Waal’s TED Talk:

16

17 of 24

Testing the models: Test 1�

  •  

17

18 of 24

Testing the models: Test 1�

  • Results of the experiment by Engelmann and Strobel (2004):
    • Neither the ERC model nor the inequity aversion model can explain the data
    • The efficiency concern model and the maximin preferences have better predictive power

18

19 of 24

Testing the models: Test 2�

  • Chowdhury and Jeon (2014) use an experiment to test:
    • The inequity aversion model
    • The ERC model
    • The impure altruism model

  • Experimental design:
    • A simple dictator game
    • Proposer and Responder receive an endowment (0, 5, 10, 15, 20)
    • Proposer receives an additional 10 and makes an offer to Responder

  • What happens to the offer as the endowment increases?
    • The inequity aversion model: does not change
    • The ERC model: decreases
    • The impure altruism model: increases

19

20 of 24

Testing the models: Test 2�

  • Results of the experiment by Chowdhury and Jeon (2014):
    • As the endowment increases, the average offer increases
    • This is most consistent with the impure altruism model

20

21 of 24

Testing the models: Test 3�

  •  

21

22 of 24

Testing the models: Test 3�

  • Results of the experiment by Cox (2004):
    • The average amount invested in Treatment 1 is $5.97, and the average amount returned is $4.94
    • The average amount invested in Treatment 2 is $5.97, and the average amount returned is $2.06
    • This is consistent only with the intention-based model, and not with the outcome-based models (inequity aversion, ERC, efficiency concern)

22

23 of 24

Summary�

  • Five models of other-regarding preferences are:
    • The inequity aversion model (outcome-based)
    • The ERC model (outcome-based)
    • The efficiency concern model (outcome-based)
    • The impure altruism model (intention-based)
    • The intension-based model (intention-based)

  • Both outcome-based and intention-based models play an important role in explaining the actual behavior of economic agents

23

24 of 24

References�

  • Andreoni, J. (1989). Giving with impure altruism: Applications to charity and Ricardian equivalence. Journal of Political Economy, 97(6), 1447-1458.
  • Bolton, G.E., & Ockenfels, A. (2000). ERC: A theory of equity, reciprocity, and competition. American Economic Review, 90(1), 166-193.
  • Charness, G., & Rabin, M. (2002). Understanding social preferences with simple tests. Quarterly Journal of Economics, 117(3), 817-869.
  • Chowdhury, S.M., & Jeon, J.Y. (2014). Impure altruism or inequality aversion?: An experimental investigation based on income effects. Journal of Public Economics, 118, 143-150.
  • Cox, J.C. (2004). How to identify trust and reciprocity. Games and Economic Behavior, 46(2), 260-281.
  • Engelmann, D., & Strobel, M. (2004). Inequality aversion, efficiency, and maximin preferences in simple distribution experiments. American Economic Review, 94(4), 857-869.
  • Fehr, E., & Schmidt, K. M. (1999). A theory of fairness, competition, and cooperation. Quarterly Journal of Economics, 114(3), 817-868.
  • Neilson, W. S. (2006). Axiomatic reference-dependence in behavior toward others and toward risk. Economic Theory, 28(3), 681-692.
  • Rabin, M. (1993). Incorporating fairness into game theory and economics. American Economic Review, 83(5), 1281-1302.
  • Segal, U., & Sobel, J. (2007). Tit for tat: Foundations of preferences for reciprocity in strategic settings. Journal of Economic Theory, 136(1), 197-216.

24