#gneisslife

Organic Instagram Campaign

Gneiss Apparel Supply Co. Summer 2016

zz

Success Metrics
3
MONTHS

240%
FOLLOWER GROWTH

100%
ORGANIC

Success Metrics
2272
ENGAGEMENTS

2158
INSTAGRAM LIKES

114
INSTAGRAM COMMENTS

27
INSTAGRAM POSTS

1000%
ENGAGEMENT AS A % OF FOLLOWERS

My client wanted to publish a press release to announce their company's entry into the marketplace--so we used an inbound marketing strategy (shown here, just the organic Instagram campaign) to increase their brand awareness, build both a local and national following, and foster industry partnerships.

In less than 3 months, we increased their social following by 240%, gained 1000% engagement as a percent of following, and garnered (on average) 84 engagements per post. Perhaps most importantly, this campaign was 100% organic.

The Role

Dani Reyes-Acosta

Content Strategy & Campaign Development

Content Creation & Asset Management

Conversation & Reputation Management

#gneisslife IG Case Study - Google Slides