Organic Instagram Campaign
Gneiss Apparel Supply Co. Summer 2016
My client wanted to publish a press release to announce their company's entry into the marketplace--so we used an inbound marketing strategy (shown here, just the organic Instagram campaign) to increase their brand awareness, build both a local and national following, and foster industry partnerships.
In less than 3 months, we increased their social following by 240%, gained 1000% engagement as a percent of following, and garnered (on average) 84 engagements per post. Perhaps most importantly, this campaign was 100% organic.