Coverage Report
(Lighthouse Project)
PR Amplification
Press Release
Amplified the Lighthouse Project through press release dissemination in a wide gamut of media spheres
Spokesperson-led Narratives
Secured interaction opportunities to position the spokesperson as a thought leader and to highlight the brand’s
sustainability mission
Key Activities Undertaken
On Ground Activation
Invited key national and regional media to unveil the Lighthouse Project in Mapusa
Event Highlights
Quantitative Metrics
Metric | Value |
Total Coverage Clips | 45 |
Total AVE (INR) | 48,30,000 |
Total PR Value (INR) | 2,41,50,000 |
Positive Sentiment | 45/45 |
Standalone Feature
Publication: BW Businessworld
Date: 16/10/24
Edition: Online
Readership: 515,160
Key Messaging: The feature allowed Mondelez India to amplify its sustainability mission while positioning the brand as a thought leader in circular economy initiatives.
Publication: The Times of India
Date: 16/10/24
Edition: Print
Readership: 128,800
Key Messaging: The feature allowed Mondelez India to amplify its sustainability mission while positioning the brand as a thought leader in circular economy initiatives
Publication: The Times of India
Date: 16/10/24
Edition: Online
Readership: 4,426,174
Key Messaging: The feature allowed Mondelez India to amplify its sustainability mission while positioning the brand as a thought leader in circular economy initiatives
Press Release
Publication: The CSR Journal
Date: 17/10/24
Edition: Online
Readership: 80,580
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Publication: The CSR Universe
Date: 19/10/24
Edition: Online
Readership: 90,690
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Publication: CSR Mandate
Date: 25/10/24
Edition: Online
Readership: 30,450
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Publication: CSR Mandate
Date: 25/10/24
Edition: Social Media
Link: https://www.facebook.com/CSRMandate
Followers: 973
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Publication: Waste and Recycling
Date: 17/10/24
Edition: Online
Readership: 99,280
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Publication: The News Agency
Date: 18/10/24
Edition: Online
Readership: 25,200
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Publication: Media Brief
Date: 18/10/24
Edition: Online
Link: https://mediabrief.com/mondelez-india-lighthouse-project/
Readership: 107,700
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Publication: Doordarshan Goa
Date: 16/10/24
Edition: Electronic
Link: https://www.youtube.com/watch?t=1041&v=KiB1A2irsHs&feature=youtu.be
Viewership: 73,000
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Publication: Aiz Goa News
Date: 18/10/24
Edition: Online
Link: https://aizgoanews.com/53054/
Readership: 34,000
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Publication: Khabar Indiya
Date: 18/10/24
Edition: Online
Readership: 39,000
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Publication: Khabar Indiya
Date: 18/10/24
Edition: Online
Readership: 39,000
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Publication: GomantBhumi
Date: 18/10/24
Edition: Social Media
Link: https://www.instagram.com/p/DBQPc2nPSaU/?igsh=cnBpdWN2YWo0dW1k
Followers: 147
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Publication: GomantBhumi
Date: 18/10/24
Edition: Social Media
Followers: 16k
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Publication: Goencho News
Date: 16/10/24
Edition: Social Media
Followers: 9.2k
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Publication: Business News This Week
Date: 18/10/24
Edition: Online
Readership: 141,300
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Publication: Media Bulletins
Date: 18/10/24
Edition: Online
Readership: 47,130
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Publication: Online Media Cafe
Date: 18/10/24
Edition: Online
Readership: 45,660
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Publication: Biz News Desk
Date: 18/10/24
Edition: Online
Readership: 31.740
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Publication: Top News India
Date: 18/10/24
Edition: Online
Link: https://www.topnewsindia.com/2024/10/mondelez-india-takes-initiative-towards.html
Readership: 30,295
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Publication: Goan Observer
Date: 24/10/24
Edition: Print
Readership: 35,000
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Publication: Goan Varta
Date: 24/10/24
Edition: Print
Readership: 49,000
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Publication: Nitya Samay
Date: 24/10/24
Edition: Print
Readership: 63,000
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Publication: Goan Samachar
Date: 24/10/24
Edition: Print
Readership: 67,000
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Publication: Goan News
Date: 24/10/24
Edition: Print
Readership: 33,000
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Goan News
Publication: Divya Bhaskar
Date: 23/10/24
Edition: Print
Readership: 1,50,000
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Publication: Gavkari
Date: 23/10/24
Edition: Print
Readership: 99,000
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Publication: Humara Mahanagar
Date: 22/10/24
Edition: Print
Readership: 97,000
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Publication: Vaishali Express
Date: 22/10/24
Edition: Print
Readership: 91,000
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Publication: Uttarshakti
Date: 22/10/24
Edition: Print
Readership: 76,000
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Publication: Manus Khabar
Date: 18/10/24
Edition: Print
Readership: 65,000
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Publication: Rashtriya Swabhiman
Date: 22/10/24
Edition: Print
Readership: 58,000
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Publication: Navbharat
Date: 22/10/24
Edition: Print
Readership: 200,000
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Publication: Jagran Junction
Date: 22/10/24
Edition: Print
Readership: 1,30,000
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Publication: Goan Prahari
Date: 22/10/24
Edition: Print
Readership: 20,000
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Goan Prahari
CM’s Office Press Release
Publication: Pudhari
Date: 16/10/24
Edition: Print
Readership: 1,38,000
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Publication: Navhind Times
Date: 16/10/24
Edition: Online
Readership: 41,550
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Publication: Navhind Times
Date: 16/10/24
Edition: Print
Readership: 61,000
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Publication: The Goan
Date: 16/10/24
Edition: Print
Readership: 38,000
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Publication: Navprabha
Date: 16/10/24
Edition: Print
Readership: 45,000
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Publication: Goa Times
Date: 16/10/24
Edition: Print
Readership: 33,000
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Publication: Navi Disha
Date: 16/10/24
Edition: Print
Readership: 20,000
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Navi Disha
Publication: Tarun Bharat
Date: 16/10/24
Edition: Print
Readership: 79,000
Key Messaging: The launch release successfully established Project Lighthouse as a pioneering effort towards waste reduction and circular economy practices in India.
Digital Activations
Objectives of the campaign
Plan of action
Twitter Trend
Influencer Collaborations
Behind the Scenes
Task at Hand-Twitter Trending Strategy
In focus: Chief Minister Pramod Sawant’s speech, the statue unveiled at Miramar circle
Updates regarding Beach plogging event for fitness and sustainability.
Messaging around Mondelez India launches the 'Lighthouse Project' to address the plastic waste problem
Overall Impact
Posts
9K Tweets
User
1.4K Users
Reach
2.3M+
Impressions
4.1M+
Engagement
260.4K
The overall reach we achieved was 2.3M and the impressions were 4.1M
Twitter Trend- 3 hours Trending Chart
Spot 7
Spot 5
Spot 2
11 AM-3.30 PM
Twitter Trend- 2 hours
Additional Trending Chart
Spot 7
Spot 4
5PM -7PM
Verified Influencers Tweets
Verified Influencers Tweets
Verified Influencers Tweets
Verified Influencers Tweets
Verified Influencers Tweets
Verified Influencers Tweets
Hashtag Overview
Instagram Influencer Activation
Influencer : Aparajita Misra
Content Created
Content Created
Content Created
Influencer: Nayana Premnath
Content Created
Views: 2,154
Views: 1,763
Content Created
Accounts Reached: 4,243
Engagement: 257
Likes: 221
Shares: 9
Content Created
Accounts Reached: 2,730
Reels Watch: 4,158
Reel Interaction: 180
Likes: 150
Shares: 10
Influencer : Pallavi
Content Created
Content Created
Content Created
Accounts Reached: 4,010
Engagement: 391
Likes: 386
Shares: 33
Content Created
Accounts Reached: 3,948
Reels Watch: 16K
Reel Interaction: 238
Likes: 172
Shares: 24
Influencer : Ripudaman
Content Created
Content Created
Content Created
Influencer : Jade
Content Created
Content Created
Influencer Overview: Deliverables vs Achieved
Name of the influencers | Deliverables promised | Deliverables Achieved |
Aparajita | 4 Stories, 1 Reel and 1 Post | 4 Stories, 1 Reel and 1 Post |
Nayana | 4 Stories, 1 Reel and 1 Post | 4 Stories, 1 Reel and 1 Post |
Pallavi | 4 Stories, 1 Reel and 1 Post | 6 Stories, 1 Reel and 1 Post |
Ripudaman | 4 Stories, 1 Reel and 1 Post | 4 Stories, 1 Reel and 1 Post |
Jade | 4 Stories, 1 Reel and 1 Post | 3 Stories, 1 Reel and 1 Post |
BTS Overview
BTS Overview
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