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Public Relations

Getting Everyone Involved

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Bryan R Ogden

Division D Area 42 Director

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What is Public Relations?

Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their public.

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Goals

  • Build Membership
  • Gain Public Recognition
  • Enhance Perception

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Discussion Today

Building a Plan

Responsibilities of the VP PR

Tools

RESPONSIBILITIES

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VPPR Responsibilities

  • Coordinating with local media
  • Contributing to website and newsletter content
  • Serving as spokesperson
  • Publicizing District news and activities

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Energize your Members!

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“No Man is an Island”

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Building A Plan

What haven’t you tried that interests you

These don’t work

Avoid these!

These work!

Most of you time and effort

Think of each club member

Know your strengths

What do you want to try?

Know your weaknesses

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Know Your Strengths

Repetition build strength

Flex your muscles

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Know your Members’ Strengths

Design your plan around your members’ strengths and interests

Remember, the more people you get involved with the execution, the better your chances of success

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Know Your Weaknesses

Don’t do these at the expense of activities that are known to work!

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Try Something New

Gardening

Fishing

Pottery

Cooking

The possibilities are endless

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Build the Plan

Always remember your goal

Focus on your club strengths

Then add something new

Finally, add points you’d like to improve

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Tools

Toastmasters International offers a lot of resources to help the VPPR, but don’t stop there

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We Can Do It!

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Thank you