COMBATING
YOUTH
HOMELESSNESS
Everyday in Seattle, commuters pass by 1,500 young
adults that don’t have a home. We walk right past them, unaware of the struggles they are going through.
We need a wake up call. It’s time that we listen to �their stories.
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#UNHEARD
THE PROJECT
Homeless youth need advocates in Seattle. To make sure our teens get the attention they need, let’s give them a more powerful, local voice to tell their story.
We’ll document a homeless youth’s story and ask a local musician (ex. Macklemore) to turn the story into a song, and then release it to the public on local radio stations, like KEXP.
Each song will collect donations through iTunes downloads, and we’ll document the full story behind each song online.
#UNHEARD �A Voice for the Homeless
STUNT
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#UNHEARD USER JOURNEY
RECORD
HOMELESS
STORY
SINGER
WRITES
SONG
RELEASE
SONG
(KEXP)
RELEASE
MUSIC
VIDEO
RELEASE
EP
LAUNCH
WEBSITE
Record Seattle homeless persons story in video
Seattle singer makes lyrics from story
Publicly release single
Seattle radio station KEXP will debut the song by <Macklemore> performing live on
the radio + itunes
Singer makes music video from song dedicated to homeless, premiering the background of the youth’s story
Announces YMCA’s involvement
5 other songs are released for an album premiere and purchase on itunes.
-features original stories by each homeless person
-song downloads
-listen to more stories
-donations
-volunteer
YMCA will be featured and have driver to site
= YMCA DONATION MOMENT
= NICE TO HAVE
YMCA DONATIONS
THE $$$$ MOMENTS
Artist pushes out song, encourages buy
THE $$$$ MOMENTS
Partner with Starbucks to push out song
Unheard
Macklemore
Play song in store, using Starbucks app you can add the song to your playlist
THE $$$$ MOMENTS
Partner w/ Amazon Music/Echo to add to cart
KEXP Playing on Amazon Echo allows you to Auto Download the song from Amazon Music and add a donation to your cart
THE $$$$ MOMENTS
RESULTS
THE CASE STUDY
To help our case study that people don’t listen to the homeless, we will place the original story/video online from the beginning. As we progress through the project, we will note how little people view the story.
We will then record a video of our singer/songwriter telling the story as a prelude to the music video. We will note the difference between his views vs our original story in order to show how homeless youth often go unheard.
#UNHEARD �ONLINE VIEWS
DIGITAL
12
YOUTUBE COMPARED ONLINE VIEWS
< Original story
Famous story >
#UNHEARD CASE STUDY USER JOURNEY
RECORD
HOMELESS
STORY
SINGER
WRITES
SONG
RELEASE
SONG
(KEXP)
RELEASE
EP
LAUNCH
WEBSITE
Record Seattle homeless persons story in video
Release homeless video on youtube
Seattle singer makes lyrics from story
Singer makes music video from song dedicated to homeless, premiering the background of the youth’s story�
5 other songs are released for an album premiere.
-features original stories by each homeless person
-song downloads
-listen to more stories
-donations
-volunteer
Compare data between homeless video and �singer video on website and case study
= YMCA DONATION MOMENT
Publicly release single
Seattle radio station KEXP will debut the song by Macklemore performing live on the radio + itunes
Live donations on radio
RELEASE
MUSIC
VIDEO
= NICE TO HAVE
THANKS.
THE END