Ho Chi Minh Export Furniture Fair 2023
February 22-25, 2023
SECC HCMC
GROWTH THROUGH DIVERSIFICATION
2 Hall A,B and outside area
1600 Booths ~ 28.000 Sqm displaying
HO CHI MINH EXPORT FURNITURE FAIR 2023 - HawaExpo 2023 is organized by Handicraft and Wood Association of Ho Chi Minh City (HAWA) in collaboration with Ho Chi Minh City Department of Industry and Trade, endorsed by Ministry of Industry and Trade and the Ministry of Agriculture and Rural Development, supported by 5 Furniture Associations including VIFOREST, HAWA, BIFA, DOWA, FPA.
Fair Management
Endorsed by
Supported by
Operated by
GROWTH THROUGH DIVERSIFICATION
On - site from 22-25 Feb 2023
Online 3 months before, during and after the show
EXHIBITION MODELS
US, EU, UK, Canada, AUS, Japan, Korea, China, Hong Kong, New Zealand, UAE, India, Asean …
MARKETS
BUYERS
70% from Vietnam exhibitors
20% foreign exhibitors from: China, Singapore, Thailand, Malaysia, Indonesia, Laos, Philippines, Myanmar…
Countries
BUYERS
EXHIBITORS
Indoor furniture, Outdoor furniture, Office furniture, Hospitality and Project, Gift and Handicraft, Home accessories, Hardware, Wood material and panels, Wooden House.
PRODUCT PROFILE
80% Furniture Manufacturers
10% Trader, Exporter
10% Supplier: Hardwares, components, materials for furniture Industry
> 150 Exhibitors
Outstanding
Highlight
A first mover which the next ones will be Malaysia, Indonesia, China… to welcome international buyers at the peak of 2023's furniture sourcing season in South East Asia
Exclusive Pavilions: ASEAN Furniture Pavilion, Designed by Vietnam Pavilion, Acacia Pavilion, Hoa Mai Furniture Design, Japanese Pavilion
Priority and Privilege policy: OSB - Organizer Support Buyer and OSE - Organizer Support Exhibitor
Innovative programs for Manufacturers and Buyers: B2B Networking event, Factory visit, Market tour, Offline & Online exhibition, HAWA After Dark program…
HawaExpo
2023
2023'S FURNITURE SOURCING SEASON IN ASIA
Be a significant part in furniture fair chain of the ASEAN Furniture Industry Council (AFIC)’s members, HawaExpo 2023 will be introduced in Vietnam as a first mover which the next ones will be Malaysia, Indonesia, China… to welcome international buyers at the peak of 2023's furniture sourcing season in South East Asia
Feb 26 - 28: Factories Visit & Travel
ON-SITE Program
OSB - Organizer support
Buyer program
HawaExpo After Dark
Sourcing Support
Networking cocktail
HawaExpo After Dark
editorial.
Factory visit
�
Hawa After Dark
The tour will be designed based on visitor preferences or product customization that brings more experiences about Vietnamese goods with the help of top influencers.
MARKET TOUR
600+ manufacturers and showrooms around HCMC. Car transfer with staff assistants is ready to support and follow throughout the journey
�
to find more after long connection day through showroom visits and HCMC night excursion, local food adventure, must-see sights…
Online Exhibition
Will be open for 3 months before during and after the fair for more preliminary information about the exhibitors and their products in order to initially set up a schedule to visit HawaExpo in advance
WHAT’S NEW?
OSE - Organizer support Exhibitor program�
booth arrangements according to sectors, how to B2B matching effectively
coordinate with exhibitors to promote activities to potential buyers through email marketing campaigns, e-newsletters, social media…
variety of specialized workshops to update information about trending topics such as ESG, greenhouse reduction, recycled
TRAINING COURSE
PROMOTION
SIDE EVENT
Workshop series improving exhibitors’ capacity
Workshop EXHIBITION DISPLAY DESIGN & INSTALLATION
We are still have more 3 workshop/ networking with various themes to help exhibitors gain useful additional knowledge for the show: Image, Branding, Sourcing
VSourcing networkingV
V DIGITAL MARKETING V
V IMAGE & BRANDING V
HOW TO ATTRACT BUYERS
Access international buyers with the assistance of Foreign Trade Offices agencies of Vietnam, Vietrade, Ho Chi Minh City’s Department of Industry and Trade, and Ministry of Industry and Trade
Associated with national partnerships to organize Trade Mission to welcome buyers from targeted market and visit the show such as wood industries and trade offices in other nations
Promote the show to international buyers through international Furniture Show (London); World Furniture Confederation
Vietnam in other Trade Office countries
Specialized Events
Trade mission
INTERNATIONAL MEDIA PARTNERS
TRADE MISSION: BUYER DELEGATION
With the support of the network of the Vietnam Trade Office in other countries, HAWA and the Trade Office coordinated to organize a program to welcome business delegations in key and new markets to visit the fair.
Expected 7-10 delegations in markets: US, UK, Canada, New Zealand, UAE, Japan, Australia, Korea, ASEAN, etc.
Introducing HawaExpo at specialized international events
Database > 10,000 international buyers
Email marketing directly to international buyers in the network of HAWA and Associations
Promoting at prime locations to reach potential buyers
International partners and associations coordinate to promote HawaExpo
Council of Asia Furniture Association (CAFA), The ASEAN Furniture Industries Council (AFIC), Trade Facilitation Office (TFO), American Hardwood Export Council (AHEC), Eurocham, Icham, Taitra, Cancham, Amcham, Kotra, etc.
LOCAL MEDIA PARTNERS
THANK YOU!
Website: www.hawaexpo.comcom
Hotline: 090 250 7770
Email: info@hawa.org.vn
Contact persons: Ms.Nhu +84907132670; Ms. Kim +84 988002616; Ms.Tuyet +84989707936