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Marketing Materials September 30, 2025

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Agenda

  • What are Marketing Materials?
  • Where to find Marketing Materials?
    • Ordering Your Marketing Materials
  • Customized Marketing Materials
  • On-Demand Marketing Materials
  • Custom Marketing Materials
  • Q&A

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What are Marketing Materials?

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What are

Marketing Materials?

Marketing Materials are collateral pieces that you can use to promote your NAMIWalks event and steward your participants.

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NAMIWalks Marketing Materials are split into three categories:

  • Customized
  • On-Demand
  • Custom

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What are

Marketing Materials?

Why Marketing Materials Matter

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Diversified Options – Multiple materials create multiple avenues �of awareness, reaching different ages, learning styles, communities, and demographics�

Consistent Messaging – Unified branding builds trust and connects local events to the larger NAMIWalks movement�

Participant Recruitment – Inspires new walkers and teams, re-engages past participants, and motivates schools, companies, and community groups to get involved

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Where to find Marketing Materials?

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Where to find

Marketing Materials?

  • Found on the Walk Manager Resource Center → �2026 Marketing Materials Page
  • Before Receiving and Utilizing Marketing Materials:
    • 2025 Final Accounting must be approved
    • 2026 License Agreement must be countersigned

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Customized Marketing Materials

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Customized

Marketing Materials

When Requesting Customized Marketing Materials:

  • Submit a separate order form for each item
  • Once submitted, allow 5–10 business days for completion
  • You’ll receive digital and print-ready files �(no physical copies mailed)
  • Materials are available in English and Spanish

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Customized Marketing Materials

Email Signature

  • Advertise your NAMIWalks event in your email signature! Share with your board members, volunteers, staff, sponsors and participants and ask them to do the same

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  • Can also be used as a banner on Facebook, LinkedIn, or any other Social Media Platform

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Customized Marketing Materials

Join Us Post Card

  • Dimensions: 4x6
  • Registration call to action
  • Can send via digitally or via mail to current and/or lapsed participants

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  • Some Walks print these locally and put them on bulletin boards, tables at local events or attached to pizza boxes

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Customized Marketing Materials

Poster

  • Dimensions: 8.5x11 or 11x17
  • Posters can be shared digitally
  • Can be ordered with or without sponsor logos

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  • Share with board members, sponsors and registered participants so they can share with their networks
  • Available in English and Spanish

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Customized Marketing Materials

Promo Piece

  • Dimensions: 4x9
  • Used to direct people to your NAMIWalks website
  • Can be left at cash registers, doctors offices, or your local library

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  • Perfect for Dine to Donate opportunities or donation days for Corporate Teams
  • Available in English and Spanish

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Customized Marketing Materials

Save the Date Postcard

  • Dimensions: 4x6
  • Start the season by announcing your date/time
  • Share the postcard digitally or mail it to your segmented lists

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Customized Marketing Materials

Sponsorship Brochure

  • Dimensions: 8.5x 11
  • Shows prospective sponsors and community partners the various sponsorship levels of your NAMIWalks event
  • Can change the monetary amounts of sponsorship levels
  • You will receive a print copy and a digital copy
  • Please read Sponsorship FAQ prior to completing form

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On-Demand Marketing Materials

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On-Demand

Marketing Materials

Available On-Demand Marketing Materials

  • Kickoff Flyer, Kickoff Postcard, Rally Flyer
  • Thank You Foldable Card, Thank You Postcard

�Features

  • Downloadable, fillable PDFs
  • Customizable for your NAMIWalks event
  • Available in English and Spanish

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On-Demand Marketing Materials

Kickoff Flyer

  • Dimensions: 8.5x11 inches
  • Advertise your Kickoff in your community!
  • Download and post on social media or print and post around your community

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On-Demand Marketing Materials

Kickoff Postcard

  • Dimensions: 4x6 inches
  • Encourages attendance at your Kickoff event
  • Type a personalized message to your participants if you email a digital copy!

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On-Demand Marketing Materials

Rally Flyer

  • Dimensions: 8.5x11 inches
  • Advertise any Rallies within your community
  • Share the flyer digitally or as a printed copy with the location of your Rally

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Types of Rallies:

  • Registration
  • Past or Current Teams
  • Corporate Teams

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On-Demand Marketing Materials

Thank You Foldable Card

  • Dimensions: 8.25x5.5 inches (4.125x5.5 inches folded)
    • Fits in an A2 envelope
  • Use this card to thank your Participants, Walk Stars, Sponsors, Volunteers, etc.

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On-Demand Marketing Materials

Thank You Postcard

  • Dimensions: 4x6 inches
  • Use this card to thank your participants, Walk Stars, sponsors and Volunteers
          • Write a personalized message on the back of the postcard or invite them to your celebration party

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Custom Marketing Materials

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Custom Marketing Materials

Getting Started with Custom Marketing Materials

  • Fill out the “Custom Marketing Materials” Request Form (as detailed as possible)
  • Once submitted, Morgan Sills will contact you to finalize details

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Reminders

  • Each custom material request should be submitted on its own request form
  • Custom options include billboards, magazine ads, and stickers, etc.
  • Allow 5–10 business days for completion once finalized

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