So many problems.

So little time.

We love problems. In fact, we like them so much that we have set up a new consultancy to look after them. If you have a newborn or misbehaving brand, a troublesome strategic question, or an opportunity that you don’t have the time or resource to wrestle to the ground on your own, we can help. We’re brains for hire.

A unique partnership.

Campaign Magazine have named us London’s top strategists 6 times in 8 years. With us, one plus one adds up to much more than two. We work together to generate better creative solutions than either could alone. We’re never satisfied until we think we’ve got somewhere great.

We bring clarity.

We solve problems for brands with creative thinking that makes a difference for years to come. We’re not here to crank out facebook ads or optimise the mobile ecommerce journey on your website. But if we do our job well, all that will work better. We bring clarity, with brand strategy.

We’re on your team.

When you work with us, you work with us.

It’s not like working with an agency. It's more like getting irritatingly perky, fully committed new team members.

We work in the open.

Our process puts collaboration at the centre, because none of us are as smart as all of us. We work in open documents, sharing as we go, no big reveal.

We make friends.

We’re team players. If you have existing agency relationships, we can slot right in alongside them. There’s no hidden agenda, no toes trod on. We’re here to take responsibility, not to take credit.

Our idea process.

We follow a structured process to help us solve any problem. This alternates phases of exploration and expansive thinking with phases of refinement and distillation.

e

a

d

i

Immerse

Spend time understanding the issue and absorbing all the data to hand.

Develop

Create and refine a range of answers to the problem, working through together.

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Expand

Develop the core idea to show how it works and is best expressed.

Assess

Review the reception �and implementation of the idea and capture final learning.

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Define the core idea to resolve the issue.

We draw

on experience.

Mars, Martini, Mercedes, Miele, Nestle, Norwich Union, Nutmeg, Oscar Mayer, Oxford Medical Products, Pepsi, Pizza Hut, Procter & Gamble, Quaker, Rexona, Roche, Royal Mail, Sainsbury’s, Sheba, Social Liberal Forum, Smart Energy GB, Starbucks, Sunbites, Sunny Delight, Snickers, Sony, Sunbites, Tena, The Economist, The National Lottery, T-Mobile, Tooth Fairy, Tropicana, Twinings, Twix, Unicef, Unilever, UK Government, Virgin Atlantic, Virgin Holidays, Visa, Walker’s, World Remit, YouTube.

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We’re keen to find clients whose names begin with X or Z.

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Ada Ventures, Alzheimer’s Research UK, Allianz, Arla, Asda, Ariel, Aviva, Bacardi, Barclays, bEAT, Birds Eye, Bombay Sapphire, Bodyform, Browne Jacobson, BT, Bubble, Calpol, Cancer Research UK, Cesar, Cognizant, Comic Relief, Currys PC World, DeBeers, Diageo, Dolmio, Doritos, Dulux, EDF Energy, Essity, Eurostar, Flymo, Galaxy, Google, Graze, Great Ormond Street Hospital, Guinness, Heinz, HelloSelf, Hiscox, Hop House 13, International Science Council, Jaguar, Johnson & Johnson, Kodak, Kraft Jacob Suchard, Lay’s, Listerine, Macmillan, Make Poverty History, Maltesers,

We make

people happy.

“I can’t recommend Bridget and Craig highly enough. Their planning thinking is first rate and so is their ability to judge creative against it. They are great to work with - you feel like “one team” - with people you can trust, respect and have fun with. Bridget and Craig were great partners working on the Miele brief. They got under the skin of the problem and ensured we had an idea which could endure and be flexible to the portfolio. They were also very supportive and adaptable to enable us to deliver on our business needs within a constrained budget.” �Miranda Mapleton, Marketing Director, Miele UK

In one respect, Craig and Bridget fulfil that role of stepping in when you simply don’t have capacity to take a step back and think. So you can think of them as marketing brains for hire. But plenty of people do that.What makes Craig and Bridget different is what they add to the process. The quality of the brains you’re hiring. They will digest and distil your existing insight into something actually insightful, and then they’ll add unexpected perspectives, find new angles and draw on other stimulating sources… so they don’t simply do the work you didn’t have time to do, they’ll do it better than you’d have done it. They’ll add freshness, and that all-important twist which brings the work to life and sets it apart. �Sarah Warby, CCO Nandos, ex-CMO Sainsbury’s.

Bring on the problems.

We can’t wait to get started.