FOODIE BRANDS

Building Online and Offline restaurant brands in India’s most popular, brand starved food segments in most cost efficient and scalable way.

The Problems

• No Predictability of taste and Hygiene of same dish across multiple locations is a big issue for the consumers due to lack of reliable brands.

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• We have a Reliable Dominos for predictable pizzas and Reliable McDonald's for Predictable Burgers across locations but nothing Reliable for a predictable chicken tikka or a Masala Dosa or a Belgian Waffle

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• Underserved food segments and cuisines with huge potential, due to high setup and running costs for traditional restaurants and low survival rates, discouraging experimentation in the industry.

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Solutions

• Standardised, Process based food making with the help of Technology and un-skilling the food preparation to get same Taste, Texture and look for a dish across locations at scale.

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• Ability to Test and Ride Every food trend without any additional Capex from existing Kitchen infrastructure.

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• Providing Kitchen as a Service, a Platform for great chefs, Home Cooks and existing local players to test PMF in new markets, Develop SOPs and build large brands without huge investments in building restaurant infrastructure. Also Providing them an offline outlet with our food court.

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Market Potential

$2.7 Trillion

$56 Billion

$44 Billion

• Rs.2,500 Per Month Average Indian house hold spends on eating out, Which is bound increase with increasing Per-capita income.

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• Expenditure on food per capita of China increased from $356 in 2009 to $814.5 in 2018.

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• In the long run we want to control a large share of Indian and global food business.

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• We can ride every food trend globally without any significant additional investment out of our network of cloud kitchens, with our supply chain expertise and Ability to Standardizing & creating SOPs out of Culinary skills.

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• We have created and operate multiple Virtual Restaurant Brands in most popular food segments out of our kitchen.

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• We have a takeaway food court outlet attached to our Cloud kitchen which serves all brand that will operate out of that kitchen so we have a additional sales channel at very minimal additional investment, Also will be launched as food court over internet.

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• On creating a significant recall value for a brand we can also sell franchisees for specific brands.

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• Creating a Platform for Exciting niche brands and great chefs to scale, Kitchen as a service (KAAS).

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Business Model

Our Restaurant Brands:

Food Court Outlet(To be launched Online):

GLOBAL

INDIA

Competition

Competitive Advantages

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• Our Revenue source is not just limited to the online food delivery aggregators, We will also be serving customers through our offline and online food court, Also through our brand franchisees in future.

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• Our Kitchen as a service(KAAS) business will also offer the users offline presence along with usual cloud kitchen advantages at no extra cost.

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• We have developed Standard SOPs and deskilled cooking for our in house brands, So we have food with same taste, texture and look across locations. Which will also be a key factor to develop franchisee business in future.

Financials and Key metrics

Total Revenue in first 6 months of operations

INR 4.3 L

15%

Average Gross Margin

600

Orders Served per month

Average Ratings for our brands

• We are looking for financing to setup 25 kitchen spaces in Delhi NCR and serve 65000 orders per month.
• To Grow 90x in revenue in next 12 months.
• Launching Kitchen as a Service vertical.

Current Investment opportunity

$1.3M Annual Revenue

90x Growth

$1M for 10% equity

Customer Reviews

THANK YOU

Uday Gupta

Founder

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Is a commerce Graduate and PGDBA (Finance), have more than 4 years of experience across Startups and MNCs.

Email: Connect@foodiekitchens.com

Call: +919818969861