Empowering

100 MILLION

Players to save environment

While having fun

IN 2025,

we’ll be driving millions of mainstream gamers to web3, thanks to our award-

winning mobile game and our mission to protect the earth.

WHY $MLC IS GOING TO BECOME THE NEW FACE OF WEB3 GAMING

• TOP 10 WORLD QUALITY GAME
• DRIVEN MISSION
• WEB3 INTEGRATION - PLAY&EARN
• CPI 10x LOWER THAN COMPETITION
• GREAT TEAM - GROWING
• WEB2 REVENUES

WE ARE

CURRENTLY

ONLY LISTED

ON MEXC.

Over the next 6 months, we will be adding CEXs regularly to increase volume and reach new markets. There will be no pre-announcement, it can happen at any time.

We are currently negotiating with a number of CEXs, and will only accept deals that are favourable to the $MLC and our long-term strategy.

THE ROADMAP

Q1 2025 JANUARY

Game

MLC

Growth

• 300 High quality Levels
• 6 new game mechanics
• 3 new animated landscapes
• Improved polished First Time User experience (very important for good retention)
• Jungle espace improved animation
• Account creation
• App weight optimization
• Backend stress test
• Shop Improvement

• In Game Token (IGT) 0/5 : Technical, Legal, UX Work for In Game Token implementation
• 01/30 - IGT Presentation Reveal
• 01/16 - ULTRA CONFIDENTIAL GAME CHANGER $MLC Public Announcement 🤫

• Start of the secret Instagram My Lovely Coin strategy (crazy potential)
• 1 KOL video/thread per day on Youtube/Twitter/Instagram
• 2 video/week on main Instagram on the token (890k followers)
• 1 million tree seeds drop innovative operation to save a forest
• Soft Launch of My Lovely Planet in USA/Canada/ Europe (monetization testing)

Q1 2025 FEBRUARY

• Hardlaunch

​

• 500 levels
• 3 new game mechanics (lava ball, lotus, mole mound)
• Edward the fox integrated into the game
• Leaderboard
• In game P&E Launch

​

• IGT 1/5 - Implementation of DIAMONDS In Game 💎
• Play, Share, and Earn Gems!

​

• New Website
• New Whitepaper
• New socials visuals (Mama and Edward)
• New markets

• Hard Launch My Lovely Planet
• 1 video/thread per day on Youtube/Twitter/Instagram
• 2 video/week on main Instagram on the token �(890k followers)

Game

MLC

Growth

Q1 2025 MARCH

• Hardlaunch - Acceleration

​

• 600 levels
• 4 new game mechanics
• 3 new landscape
• Streak feature
• 1st P&E Competition

• IGT 2/5 - Wallet in Game

• 25k Players acquisition
• Monetization and buyback

& burn

Game

MLC

Growth

Q1 Summary

INCREASE

IN-GAME CONTENT

TO GENERATE MONETIZATION

LAUNCH OF TOKEN

INTEGRATION

AND THE

P&E EXPERIENCE

WORLDWIDE

COMMUNICATION

+

HUGE secret partner

IN GAME TOKEN

FUNDAMENTAL CONCEPT 1

​

Everyone can participate to P&E…

BUT You need to stake 100$ worth of My Lovely Coin to transform GEMS into $MLC.

​

FUNDAMENTAL CONCEPT 2

​

The more $MLC you stake in the Game, the more GEM you will be able to earn…but only if you play!

​

​

1 Million Players

X

100$ worth of $MLC staked/players

​

=

​

​

100 MILLION $ BUYING PRESSURE ON $MLC

​

Q2 2025

Q3 2025

Q4 2025

Game

MLC

Growth

• 900 levels
• 7 New game mechanic
• 7 new landscape
• 3 new live ops

• 1400 levels
• 7 New game mechanic
• 7 new landscape
• 3 new live ops
• Monetization optimization

• 2 000 levels
• 7 new game mechanics
• 3 new live ops

• IGT 3/5 : Gems Conversion
• Monthly Buy Back and Burn

• IGT 4/5 : Staking and gamification
• Monthly Buy Back and Burn

​

​

• IGT 5/5 : Surprise huge reveal
• DAO for environmental treasury
• Environmental treasury first green investment
• Monthly Buy Back and Burn

• 300k players
• Start of buy back and burn

• 500k Players
• Scaling acquisition (100 ads videos running in 30 countries)

• 1 million players
• 1 million $ annual recurring revenue
• Worldwide full scaled communication

BECOMING THE NEW FACE OF WEB3 GAMING

2026

• 5000 levels
• 10 new live ops
• New game development

​

Develop the My Lovely Planet franchise with new games based on the same principle :

​

• Merge Games
• Trivia Games
• Board Games
• Adventure Games

Game

MLC

Growth

• Advanced P&E experience
• MLC as infrastructure token for all My Lovely Planet games
• MLC as infrastructure token for all My Lovely Planet environmental actions

• 10 million active players
• 20 million $ annual recurring revenue

WHO ARE WE ?

WE ARE MORE

THAN JUST A

PLAY TO EARN

WE ARE

GAMING FEE

SWITCH

The first mobile game to redirect parts of its revenues to token holders.

30/01/2025

In Game Token and Gaming Fee switch detail revealed