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Usain-ing the Game

Lightning Strikes

in Quick Commerce!

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The Big Goal: Attain 50%+ Share of

Mondelez commerce sales through Q-Com

Achieve #1 rank in chocolates on Q-Com

Lead, adapt, and set industry benchmarks

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Navigating Complexity And Overcoming challenges

The Sprint Mindset

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Hurdles In the Stride: Key challenges

Market Skepticism

Industry unsure

if it was a fad

Competition Grew

Crowded platforms,

increased competition

Consumer Behavior evolved

Seeking Exclusivity,

Better Deals, Engagement

Dynamic Platform Rules

New ad formats, frequent

interface changes

Hurdles In the Stride: Key challenges

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Navigating Complexity And Overcoming challenges

The Sprint Mindset

Lightning Start

Being ahead of the Curve

Market Skepticism

Dash, Pivot, Conquer

Act fast, Test fast, Scale fast

Platform Rules Evolving

Beyond the Flash

Personalized experience the KEY

Consumer Behavior Shift

Seamless Stride

Integration across brand touchpoints

Competition Grew

So, if you were thinking that Quick Commerce is just about quick deliveries, wait, it’s about quick thinking too. We proactively co-piloted platform innovations, ensuring we were at the forefront of growth.

With crowded platforms and intense competition, we had to ensure we stayed ahead. We created an omnichannel consumer journey across all touchpoints and executed 360° activations, both on and off the app, to keep our momentum strong.

We built personalized shopping experiences, and introduced gamification, to keep consumers engaged. It’s not just about selling—it’s about making every purchase an experience.

We’ve developed an agile model that keeps us ahead of every platform trend. So, we Act fast, test fast, and scale fast.

Now that we’ve talked about how we’ve embraced the sprint mindset, let’s take a moment to see it in action. This isn’t just theory—Let’s roll the AV!"

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Dash, Pivot, Conquer

Rigorous TnL - Act fast, Test fast, Scale fast

Agility in adapting to new platform trends

Beyond the Flash

More than Convenience – the new ASK

Personalized experience the KEY

Seamless Stride

Integrating every brand touchpoint (digital + social + outdoor + quick)

360 activations both on and off app

Lightning Start

Took charge in skeptical industry

Early adopter of platform media

The MONDELEZ way of approach

CHALLENGE 🡪 APPROACH 🡪 DEPLOYMENT

Market Skepticism

Platform Rules Evolving

Consumer Behavior Shift

Competition Grew

CHALLENGE

APPROACH

DEPLOYMENT

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MONDELEZ

Leading in Quick Commerce

100M+ Weekly reach (2024)

Via multi-platform campaigns

50% Market Share

Dominating the category

453% YoY Growth (2024)

Reinforcing leadership

Undisputed #1

In Quick Commerce

Share of business

60% (2024), 70% (2025)

500K+ Interactions

Via contests & gamification

BUSINESS

MEDIA

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What makes us Unique

Making Every Impressions Shopable

Built a conversion-driven flywheel, ensuring that every consumer touchpoint - from discovery to checkout was optimized for purchase

T&L Culture

500+ data-backed Tests helped us master commerce media and outperform competitors

Never Done Before

Innovations

Rolling out exclusive, first-to-market innovations every month through strategic collaborations with leading platforms

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“The next record is ours to break!“

Personalization coming to your apartment!

WE ARE ALREADY GUNNING FOR IT!!