CLIENT NAME
GOES HERE
Topic of the desk
Draft / Sept 26th, 2016
AGENDA
1 THE VISION
2 THE LANDSCAPE
3 CHALLENGES
4 OUR STRATEGY
5 NEXT STEPS
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TEXT HEAVY SLIDE
LONG HEADLINE
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TEXT MEDIUM SLIDE
BIG HEADLINE WITH TEXT BUCKETS
Title Goes Here
Second line
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Title Goes Here
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PUNCHY BOXES SLIDE TITLE HERE
One line concise description here.
Punchy Box
Title Here
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Punchy Box
Title Here
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Punchy Box
Title Here
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General Description here
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PUNCHY BOX WITH SECTIONS
Product Name
Details
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Feature 1 Nulla sit amet purus arcu. Donec eros augue, posuere sed faucibus sit amet, dignissim vel ligula. Donec eros augue, posuere sed faucibus sit amet, dignissim vel ligula.
Feature 2 Nulla sit amet purus arcu. Donec eros augue, posuere sed faucibus sit amet, dignissim vel ligula. Donec eros augue, posuere sed faucibus sit amet, dignissim vel ligula.Donec eros augue, posuere sed faucibus sit amet, dignissim vel ligula.
Feature 3 Nulla sit amet purus arcu. Donec eros augue, posuere sed faucibus sit amet, posuere sed faucibus sit amet, dignissim vel ligula.
General Description here
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PRICING CHART WITH SECTIONS
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Gold
Features
Platinum
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Silver
Features
Features
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General Description here
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PUNCHY BOXES SLIDE TITLE HERE
Punchy Box Title Here
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Punchy Box Title Here
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PUNCHY BOXES SLIDE TITLE HERE
1
Important Points
Goes here
2
Important Points
Goes here
3
Important Points
Goes here
4
Important Points
Goes here
5
Important Points
Goes here
One line concise description here.
General Description here
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PUNCHY BOXES SLIDE SOCIAL MEDIA
Monthly Active Users
Demographics
About the Platform
Types of Content
1.6 billion
320 million
100 million
130 million
500 million
200 million
560 million
Ages 25 - 54
55% Female
Ages 18-29
55% Male
Ages 18 - 35
75% Female
All ages
Ages 18 - 29
55% Female
Ages 13 - 25
Ages 18 - 26
50%
The king of social, where making connections is the name of the game.
We build brand loyalty and cultivate an online community through engaging content.
The “cocktail party of the internet” that allows fans to join the conversation.
We establish our voice through real-time updates, sharable content and direct fan interaction.
A hub for digital “scrapbooking” with a small but dedicated userbase.
We superserve our fans with the content they covet.
The default video platform, YouTube allows fans to watch what they want.
We go to where viewers are to showcase our produced video content and tell stories.
Snapchat users are in it for the moment, stealing a peek into people’s lives.
We humanize
our brands, providing behind-the- scenes spontaneity.
Ideal for engaging niche audiences with high web competency.
We use it as a repository for content with a lasting shelf-life.
Video/photos, live streaming, articles, milestones
Breaking news, user-generated content
Visual content (photos, infographics)
Produced /�longform video content
Simple, visually stimulating videos/photos
Short text, dynamic visuals (gifs, infographics)
Unproduced, “temporary” videos/photos
A continuous, user-curated feed of “snapshot” visual content.
We use creative, eye-catching visuals to present moments and stories, further building brand loyalty.
TIMELINE SLIDE
TITLE HERE
General Description here
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Where We Are
Goal 1
Goal 2
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Goal 3
Goal 4
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Final Goal
2016 Q1
2016 Q2
2016 Q3
2016 Q4
2017 Q1
TIMELINE SLIDE TITLE HERE V2
1 Title
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2 Title
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3 Title
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4 Title
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5 Title
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01
02
03
04
05
Final Goal
TIMELINE SLIDE TITLE HERE V3
1 Title
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2 Title
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3 Title
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4 Title
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5 Title
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Final Goal
ICON
ICON
ICON
ICON
ICON
ICON
ICON
ICON
ICON
ICON
ANNOTATION SLIDE TITLE HERE
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Annotation Description here
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PHONE ANNOTATION SLIDE TITLE HERE
Screen 1 Name
Short Description Goes here
Screen 2 Name
Short Description Goes here
Screen 3 Name
Short Description Goes here
Screen 1 Name
Short Description Goes here
Screen 2 Name
Short Description Goes here
General Description here
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Tablet Annotation Slide Title Here
Screen 1 Name
Short Description Goes here
Screen 2 Name
Short Description Goes here
General Description here
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Phone Annotation Slide Title Here
Screen 1 Name
Short Description Goes here
Screen 2 Name
Short Description Goes here
Screen 3 Name
Short Description Goes here
Screen 1 Name
Short Description Goes here
Screen 2 Name
Short Description Goes here
General Description here
CHART COMPARISON
Chart Name here
Features
Chart Name here
Features
Chart Name here
Features
Name 1
Name 4
Name 3
Name 2
Name 4
Name 1
Name 4
Name 3
Name 2
Name 4
Name 1
Name 4
Name 3
Name 2
Name 4
Graphic 1 Title
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Graphic 2 Title
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Nulla sit amet purus arcu. Donec eros augue, posuere sed faucibus sit amet, dignissim vel ligula. Nulla sit amet purus arcu. Donec eros augue, posuere sed faucibus sit amet,
General Description here
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BIG GRAPHICS SLIDE WITH A LONG TITLE HERE
GRAPHIC 1
PLACEHOLDER
GRAPHIC 2
PLACEHOLDER
General Description here
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NUMBER COMPARISON
86%
50%
30%
25%
Graphic 1 Title
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Graphic 2 Title
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Graphic 3 Title
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Graphic 4 Title
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GRAPH/CHART SLIDE TITLE HERE
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Chart Name here
Description or source of the chart
Label 1 Label 2 Label 3 Label 4 Label 5 Label 6
Parameters
Here is the Point the chart makes
TABLE SLIDE TITLE HERE
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Chart Name here
Description or source of the chart
Here is the Point this table makes
| Title 2 | Title 3 | Title 4 | Title 5 |
Name 1 | Lorem ipsum | Lorem ipsum | Lorem ipsum | Lorem ipsum |
Name 1 | Lorem ipsum | Lorem ipsum | Lorem ipsum | Lorem ipsum |
Name 1 | Lorem ipsum | Lorem ipsum | Lorem ipsum | Lorem ipsum |
GRAPH SLIDE
FUNNEL
Chart Name here
Description or source of the chart
Here is the Point the chart makes
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First tier goes here lorem ipsum lorem ipsum
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GRAPH SLIDE STRATEGY CHARTS
Chart Name here
Description or source of the chart
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Customer Revenue
low
high
Low
high
Share Of Potential
Maintain & Grow
“B”
Maintain & Optimize
“C”
Optimize
“D”
Strategic Growth
“A”
GRAPH SLIDE
DISK - 7 FIELDS
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LOREM
IPSUM
LOREM
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LOREM
IPSUM
LOREM
IPSUM
LOREM
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LOREM
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LOREM
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LOREM
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GRAPH SLIDE
DISK - 4 FIELDS
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LOREM
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GRAPH SLIDE
DISK - 5 FIELDS
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LOREM
IPSUM
LOREM
IPSUM
LOREM
IPSUM
LOREM
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LOREM
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LOREM
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TIMELINE
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Lorem Ipsum
Q3
Q4
Q1
Q2
Q3
Q4
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LEGEND
Highs
Lows
Key Moments
Lorem Ipsum
Campaigns/Actions
Notable Events
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Date
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Date
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Date
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Date
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STYLE GUIDE
FOR REFERENCE ONLY
A general description of the next steps here. A general description of the next steps here. A general description of the next steps here.
NEXT
STEP
HELVETICA NEUE 40 UPPERCASE
Helvetica Neue 18 lowercase
Helvetica Neue 14 lowercase
HELVETICA NEUE SUBHEADLINE 24 UPPERCASE
Helvetica Neue 12 lowercase
TYPOGRAPHY
Remix Budgets
Description or source of the chart
| Nov 4-Dec 8 | December 9-21 | December 9-21 | January 4-31 |
Paid Facebook | N/A | $40k | No Campaigns Running | $61k |
Influencer | N/A | $10k | Pending learnings from December | |
Podcast | N/A | $10k | Pending learnings from December | |
Contest | N/A | $2k | ||
Earned Social | Supporting all media through January | |||
Remix Budgets
Description or source of the chart
| Nov 4-Dec 8 | December 9-21 | December 9-21 | January 4-31 |
Paid Facebook | N/A | $40k | No Campaigns Running | $61k |
Influencer | N/A | $10k | Pending learnings from December | |
Podcast | N/A | $10k | Pending learnings from December | |
Contest | N/A | $2k | ||
Earned Social | Supporting all media through January | |||
Remix Budgets
Description or source of the chart
| Nov 4-Dec 8 | December 9-21 | December 9-21 | January 4-31 |
Paid Facebook | N/A | $40k | No Campaigns Running | $61k |
Influencer | N/A | $10k | Pending learnings from December | |
Podcast | N/A | $10k | Pending learnings from December | |
Contest | N/A | $2k | ||
Earned Social | Supporting all media through January | |||
Remix Budgets
Description or source of the chart
| Nov 4-Dec 8 | December 9-21 | December 9-21 | January 4-31 |
Paid Facebook | N/A | $40k | No Campaigns Running | $61k |
Influencer | N/A | $10k | Pending learnings from December | |
Podcast | N/A | $10k | Pending learnings from December | |
Contest | N/A | $2k | ||
Earned Social | Supporting all media through January | |||
Campaign Tactic Breakdown
Our plan tests a range of tactics with the goal of increasing engagement with SEEiT, while learning which audiences the product resonates with most. Each of these tactics reaches a different audience and while some may result in less clicks, the overall engagement from that audience may be higher. At the end of the campaign, we’ll learn which of the following tactics generate the most engagement with SEEiT.
| What are we doing? | Budget | Projected Clicks | What we’ll learn |
Paid: | Promoted post, carousel, and link ads | $101k | 400k | If social media (paid or owned) drive users to engage with SEEiT features, specifically Watchlist and Reminders. |
Podcast: Nerdist and Vulture | Live reads on select podcasts | $7.5k | 1k | If SEEiT users need a live read/more information to understand how to use our product and if are podcasts an effective acquisition tool for SEEiT. |
Influencer: Watchmojo | Partnering with Watchmojo to create a sponsored video | $10k | 750 | If SEEiT users influenced by YouTube/social media tastemakers. |
Paid: Google Search | Text ads on Google | $5k | 700 | If consumers are actively searching for our type of service |
Campaign Tactic Breakdown
Our plan tests a range of tactics with the goal of increasing engagement with SEEiT, while learning which audiences the product resonates with most. Each of these tactics reaches a different audience and while some may result in less clicks, the overall engagement from that audience may be higher. At the end of the campaign, we’ll learn which of the following tactics generate the most engagement with SEEiT.
| What are we doing? | Budget | Projected Clicks | What we’ll learn |
Paid: | Promoted post, carousel, and link ads | $101k | 400k | If social media (paid or owned) drive users to engage with SEEiT features, specifically Watchlist and Reminders. |
Podcast: Nerdist and Vulture | Live reads on select podcasts | $7.5k | 1k | If SEEiT users need a live read/more information to understand how to use our product and if are podcasts an effective acquisition tool for SEEiT. |
Influencer: Watchmojo | Partnering with Watchmojo to create a sponsored video | $10k | 750 | If SEEiT users influenced by YouTube/social media tastemakers. |
Paid: Google Search | Text ads on Google | $5k | 700 | If consumers are actively searching for our type of service |
Name 1
Name 2
Name 3
Name 4
Name 2
Name 1
50%
Marketing
Name 1
Name 4
Name 3
Name 2
Chart Name here
Description or source of the chart
Label 1 Label 2 Label 3 Label 4 Label 5 Label 6
Parameters
Here is the Point the chart makes
Chart Name here
Description or source of the chart
Label 1 Label 2 Label 3 Label 4 Label 5 Label 6
Parameters
Here is the Point the chart makes
Chart Name here
Description or source of the chart
Label 1 Label 2 Label 3 Label 4 Label 5 Label 6
Parameters
Label 1 Label 2 Label 3 Label 4 Label 5 Label 6
Parameters
Graphic 1 Title
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Graphic 2 Title
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General Description here
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GRAPHICS COMPARISON
GRAPHIC 1
PLACEHOLDER
GRAPHIC 1
PLACEHOLDER
Label 1 Label 2 Label 3 Label 4 Label 5 Label 6
Parameters
Label 1 Label 2 Label 3 Label 4 Label 5 Label 6
Parameters
Name 1
Name 2
Name 3
1
THE VISION
GRAPHIC 1
PLACEHOLDER
2
THE LANDSCAPE
GRAPHIC 1
PLACEHOLDER
3
CHALLENGES
GRAPHIC 1
PLACEHOLDER
GRAPHIC 2
PLACEHOLDER
4
OUR STRATEGY
GRAPHIC 1
PLACEHOLDER
5
5
NEXT
STEPS
GRAPHIC 1
PLACEHOLDER
AGENDA
1 THE VISION
2 THE LANDSCAPE
3 CHALLENGES
4 OUR STRATEGY
5 NEXT STEPS
A BREAKDOWN OF
THE AGENDA GOES HERE
First line of short description goes here.
BREAK SLIDE
TITLE GOES HERE
OPTIONAL SUBTITLE
VISION SLIDE
Reinforce Client Name’s position in the marketplace as an innovative company with a uniquely full-service platform.
What are we trying to achieve?
Quote Category
”
“
Reinforce Client Name’s position in the marketplace as an innovative company with a uniquely full-service platform.
Quote Category
”
“
Reinforce Client Name’s position in the marketplace as an innovative company with a uniquely full-service platform.
Quote Category
“
”
Reinforce Client Name’s position in the marketplace as an innovative company with a uniquely full-service platform.
“
Quote Category
”
Reinforce Client Name’s position in the marketplace as an innovative company with a uniquely full-service platform.
“
QUOTE CATEGORY
”
Reinforce Client Name’s position in the marketplace as an innovative company with a uniquely full-service platform.