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Women Education Community Proposal

Team 7

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What?

  • Establishing a mentorship and networking program for women in STEM-related industries
  • Mentees can share their worries and doubts, seek advice and guidance from mentors
  • It’ll require a marketing campaign tailored to a specific audience
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�Marketing Persona for WEI Campaign

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Key Questions

Answers

Personal & business background:

Age/generation, marital status, residence, education, profession, financial situation

15-25 year old girl/woman, between highschool and university, works in a STEM-related profession.

Lifestyle:

A day in the life, hobbies, activities, family, pets, friends etc

Extracurriculars, volunteering, leadership work.

Online behaviour:

Favourite sites/apps/social channels, shopping behaviour

Uses instagram, facebook, and specially LinkedIn or could be benefited by using it.

Hopes & dreams:

What would make her life easier/better?

Reaching her dream job, having a fulfilling life. Networking, job opportunities, investment, learning soft skills related to leadership.

Worries & fears:�What is she trying to avoid?

Injustice, prejudice, discrimination, failure, not earning what she is worth, having her contributions erased or stolen, not being heard.

Influencers:

What/who influences her?

Female leaders in different fields such as: Greta Thunberg, Emma Watson, Angela Merkel, Melissa Gates

Needs gap:

Where is there a gap in her needs/wants?

Career advancement

Funnel position:

When does she need to close this gap?

Creating mentorship programs in workplace that ensure that everyone has opportunity to advance without being gender biased.

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How?

  1. Enhancing the Women Education Community
  2. Connecting STEM teaching & forming community/support group for high school girls
  3. Female Role Models
  4. Sharing real stories of women leaders by quick ads
  5. Inviting female leaders from different backgrounds to join the campaign
  6. Soft and Hard Skills Development
  7. Developing social emotional learning, entrepreneurial development, workplace safety
  8. Language
  9. Presenting not only in English.
  10. Creating mentorship programs
  11. Inviting female leaders in STEM-related industries to join the mentorship program.
  12. Via university email, Instagram posts, or LinkedIn publications.

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Why?

Easily understandable and culturally specific

Awareness of Opportunities, and Barriers, and Courage

Talking with girls who are in a similar position

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Conclusion

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Improving girls’ professional career

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Closing the diversity gap in tech and innovation

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Empowering women as change-makers

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Thank you!