Heroku & Launchpad Lab
Drive On-Dash ACV in FY26
with Heroku
Heroku Technical Architecture Team
#help-sell-heroku
Meet the Speakers
Heroku and LaunchPad Lab Experts
Alphonse Hovsepian
Account Executive
Jordan Naylor
Account Executive
Ryan Francis
President & Partner
Scott Brittain
VP, Client Growth
LaunchPad Lab is a technology consulting firm that brings an advanced product skill set to design, develop, and deliver high-impact software applications.
Our dedicated product teams empower companies to leverage technology to gain a competitive edge. We’ve helped hundreds of businesses across all industries solve complex problems with mission-critical software that gets results.
Tech-Driven Solutions.
Results that Matter.
12
Years in business
240
Clients �since 2012
730
Successful projects
125%
5-year growth
Web Application Development
Bespoke, redefining experiences
Mobile Application Development
Meeting users where they are
Salesforce Development
Solving business problems
AI Automation & Agentforce
Enabling an autonomous digital workforce
Product Strategy & Design
Agile, cross-functional expertise
Managed Support & Enhancement
Operating as an extension of your team
Our history… and the way forward
2008 | 2010 | -----> | 2020 | | 2022 | 2023 | 2024 | 2025 |
Founded | Acquired by SFDC | | | | Heroku hiring amped up | | Heroku BU Created | Over 260 Features Shipped |
| | | | | | | 8 figure Reinvestment | Next Gen Platform |
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Heroku BU
Heroku as part of Platform
Heroku BU
Marc B. decides to invest and realign Heroku as a stand alone business.
Heroku merged into SFDC Platform Organization
Market Updates
Platinum Member CNCF
Forrester TEI Study: 286% 3 Year ROI
Gartner Magic Quadrant: Leader in Managed PaaS
Heroku�The Digital Labor Developer Platform
Innovate
Optimize
Accelerate
What is Heroku?
State of the Market
New World for SDLC/PDLC = Speed to Market, More Value Delivered
25 - 95%
profit increase by deploying tailored software solutions
80%
higher customer acquisition rates via personalization
$4.4T
productivity growth potential from corporate use cases
55%
faster code development �with AI
74%
plan to build 10 new applications in the next year
45%
Plan to build 25 or more custom apps
Digital Differentiation
Gen AI � Reshaping GTM
Buy AND Build
New Standard
Apps & Portals
Deliver a differentiated experience tailored to your business.
Bespoke solutions adapt to the unique way your business runs—created specifically to reflect your company’s data, workflows, and customer journey.
Streamlined Operations
Elevated UI/UX
360° View of Customer
AI-Powered Automation
Speed to Market
Saves Time & Money
Increased Engagement
Higher Conversion
Less Friction
Quick Response
Built for Scale
Experiences People Love
Apps & Portals
Use Cases Breakdown by Industry
Investor/Client Portal
Advisor Portal
FinTech App
Ins. Client Portal
Ins. Agent Portal
Manufacturing + Retail
Consumer Business Services
Tech
& Media
Health Life Sciences
B2B Client Portal
eLearning Portal
B2B Mobile App
GenAI App
SaaS App
Financial
Services
Consumer Portal
Partner Portal
Headless CMS Site
SaaS App
Field Service App
Retail Loyalty App
Dealer Portal
Consumer Portal
IoT App
Headless Commerce
Patient Portal
Patient Mobile App
Provider Portal
MedTech IoT App
Supplier Portal
Apps and Portals
Art of the Possible
Custom AI Agents
Reimagine how work gets done with a scalable, digital workforce.
Built bespoke for your business, these agents operate across any interface (Slack, web, custom UIs) and are trained on your proprietary data and processes - turning your company’s “secret sauce” into a distinct digital advantage.
Strong Response
Trained on Your Data
Advanced AI Use Cases
Extend Agentforce
Saves Time
Automated Actioning
Drives Margin
Scalable Workforce
Reduced Manual Work
Advanced AI Capabilities
Custom AI Agents
Use Cases Breakdown by Industry
Proprietary ChatGPT
Opportunity Hunter
Red Account Hunter
AI Content Pipeline
GenAI Proposals
Goal Deviation Alerts
GenAI Proposals
AI Advisor
Event Watcher
Daily Suggestions
Manufacturing + Retail
Consumer Business Services
Tech
& Media
Health Life Sciences
Financial
Services
AI Scheduler
Inventory Watcher
Trial‑Patient Matcher
Prior‑Auth Expediter
Patient Check-Ins
Quoting Engine
AI Content Discovery
AI Content Pipeline
Opportunity Hunter
Conversational SaaS
Buy via Chat
Field Service AI Agent
Dealer Agent
Supply Chain Optimizer
Inventory Predictions
Prosci’s Kaiya AI App
The Premier Change Management AI Assistant, powered by Prosci's comprehensive library of exclusive research and insights.
Custom AI Agents/Digital Intake
Art of the Possible
Document Processing
Transform how your business handles unstructured data with AI.
Bespoke document processing solutions are designed to reflect the unique structure of your business—built around your data models, workflows, and customer interactions.
Limits Friction
Business Logic Framework
Seamless Response
Integrated Tech Stack
Lowers Overhead
Tailored to Operations
Keeps Pace with Demand
Scalable Automation
Smarter Decisions/Support
Advanced Reasoning
Document Processing
Use Cases Breakdown by Industry
RFP Review & Response
Content Analysis
Research Analysis
Company Perf Review
Ins. Claim Review
Ins. Policy Review
Loan Doc Review
Research Analysis
Manufacturing + Retail
Consumer Business Services
Tech
& Media
Health Life Sciences
Financial
Services
Contract Review
Content Review
News/Research Review
Transcript Ingestion
Lab Order Intake
Patient Intake
Fax OCR
Claim Analysis
Part Image Hotspotting
Vendor Proposals
Vendor Invoices
Reviews Analysis
Document Processing
Art of the Possible
Digital Intake
Drive leads and convert prospects to customers faster.
Deliver a seamless experience when onboarding customers, collecting data, or verifying eligibility. With distinct intake workflows, tailored to your business model - a well-designed digital intake can be the difference between a converted lead and a lost opportunity.
Drives Leads & Growth
Dynamic Step Forms
Increases Conversions
Bespoke, Intuitive UI/UX
Saves Time
Logic-Based Workflows
Reduces Cost
Scalable Operations
Delivers Results, Fast
Structured Data Output
Field Services Application
Empower your frontline with powerful tech available anytime, anywhere.
Give your technicians the tools they need to perform their job on the go, even offline. Designed for the trades, optimized for your ops, and deeply integrated with your CRM, it’s a game-changer for operational consistency, customer experience, and revenue growth.
Improves Performance
Intuitive, Bespoke UI/UX
Saves Time & Money
Streamlined Workflow
Primed for Growth
Scalable Operations
Speed to Market
Automated Processing
Drives Revenue
AI Analytics Engine
Field Services Application
Art of the Possible
Open Discussion
Next Steps
What to Expect
Webinar Replay & Deck
📩 Be on the lookout for
a detailed email.
Heroku INDUSTRY Slack Channel
💬 Get the latest insights from
the Heroku Team.
LaunchPad Lab Contacts
🚀 Explore use cases and
winning Heroku plays.
Appendix
What is Heroku?
Quick recap for those who are new or don’t have a ton of experience with Heroku
Heroku is the Leading Platform as a Service
13M+
Apps Created Since 2007
65B+
Requests Handled Daily
250
Features Shipped
in 2024
What is Platform as a Service?
PaaS simplifies app development by handling infrastructure automatically.
Step 1
Ideate
Step 2
Code
Step 3 (really 3,000,000)
Build + Deploy to Infrastructure, tools, security checks, lots of tickets…
Step 4
Launch
Step 5
Scale & Manage
Update, observe, repeat
Heroku Delivers Value
to the Bottom Line
40%
Increase in Developer Productivity
30%
Reduction �in DevOps Expenses
285%
Return on �Investment
#X
Developer Value
Operational Value
Business Value
Portals & Apps
Use Case Category #1
Replacing Legacy Software with a Cutting-Edge Mobile App for 150,000 Truck Drivers
The Challenge
The company had not fully invested in creating a unified user experience for their clients. Outdated technology led to inconsistent experiences across mobile and web applications, reducing engagement and retention. Fragmented systems limited the range of services offered and posed compliance and storage risks.
The Approach
A Blueprint Workshop was facilitated to determine the project roadmap. Goals included delivering a seamless and consistent user experience across web and mobile, compliant data integration with Salesforce. Heroku was selected to speed up development along with Ionic to simplify the UX design.
The Solution
The new application and features now provide a modern user experience no matter where they are with:
The Results
The new mobile app helped improve the daily operations for hundreds of thousands of users managing their businesses.
Project Goals
A Blueprint Workshop was facilitated to assess risk and determine the project roadmap. Two key objectives emerged.
Mapping Out Plans for the Solution
Product Requirements
Deliver speed to market, elevate UI/UX, and build a unified codebase across platforms.
Pain Points
Technical discussions revealed issues needing resolution.
A Closer Look at ATBS
ATBS Headless Agent
ART OF THE POSSIBLE
Creating a Digital Customer Experience in 8 Languages
The Challenge
Prosci offers change management solutions for businesses. For years, preparation materials and client exercises were PDFs or spreadsheets. However, these tools weren’t interactive or consistent with the high level of expertise they provided clients. While the knowledge suite was extensive, the programs offered needed to deliver a robust, engaging, personalized experience for customers.
The Approach
To kick off the process, LaunchPad Lab facilitated a Blueprint Workshop to identify technical specs, align priorities, and map out the plans for the solution. Prosci set out to develop a scalable, user-friendly platform that would deliver a personalized experience for its customers and integrated with Salesforce CRM for a 360 view of customers.
The Results
The suite of products elevated the customer experience and integrated into Salesforce with full visibility into customer engagement.
The Solution
The new platform integrates seamlessly into Salesforce with a set of products, including:
Project Goals
A Blueprint Workshop was facilitated to identify technical specs, align priorities, and map out the plans for the solution. Prosci needed a full digital transformation of its suite of tools with the core objective of building a scalable, user-friendly, platform for users.
Product Requirements
The products needed to be housed in a central Hub that integrated into Salesforce CRM.
Pain Points
Technical discussions revealed issues to resolve, including:
Heroku
Connect
Postgres Database
Ruby on Rails
Amazon S3 API �(file storage)
Postmark API �(sending emails)
Contentful API �(content mgmt)
Mapping Out Plans for the Solution
A Closer Look at Prosci
Optimizing Workflows for a Self-Service Portal for 7,700 Dealers in 4 Months
The Challenge
Each day, dealers contacted customer support to look up engines, find replacement options, and submit EPA-required documentation to initiate the replacement process. Information dating back 30+ years was housed locally in multiple locations. Recognizing the need to streamline and modernize outdated processes, Kawasaki turned to LaunchPad Lab.
The Approach
A Blueprint Workshop was facilitated to map out the intricacies of the processes. After identifying critical challenges, the team prioritized consolidation of engine data as the foundation for the solution. The team decided to leverage Heroku to ensure scalability and ease of use.
The Solution
The self-service portal empowers dealers to access engine specs and replacement options that meet EPA compliance requirements. Dealers can now:
The Results
The custom portal delivered significant improvements in dealer support and internal operations for Kawasaki Engines.
Project Goals
Build a custom application within Kawasaki’s dealer portal to easily find, compare, and order replacement engines. Key priorities were to:
Mapping Out Plans for the Solution
Product Requirements
Deliver speed to market, elevate UI/UX, and build a unified codebase across platforms.
Pain Points
Technical discussions uncovered critical issues to resolve.
Increasing Revenue in 6 weeks with Engine Replacement App
The new self-service portal empowers dealers to independently access engine specs and replacement options. In addition, the streamlined workflow would better meet EPA compliance requirements.
With the engine replacement finder, dealers can enter Model/Spec or Serial Number details to search, review replacement options, and access up-to-date engine data.
Once the correct engine is selected, a dealer could add the engine and parts to their shopping cart for ordering.
The solution created a modernized workflow that expedites the EPA-required documentation process.
By automating key steps, the solution significantly improved efficiency and reduced errors in the engine replacement process.
Transforming the Operations with a Heroku-Powered App
The Challenge
A renowned leader offering a broad range of fleet management services, Total Service Solutions needed to address pains of manual processes. Technicians would take calls and manually transcribe notes into Salesforce. Data was error prone and took hours to complete. Recognizing the inefficiency, the organization turned to LaunchPad Lab for their expertise.�
The Approach
The goal of the project was to create a streamlined, world-class digital solution. The product would streamline reporting and rescue time. To resolve manual intake issues, the new workflow needed to eliminate IVR processes. The overall quality and accuracy needed to be improved.
The Solution
The new internal app created an intuitive, effective experience.
Additional enhancements included:
The Results
The enhanced workflows have made a significant impact.
Data & Automation
Use Case Category #2
How Summit Trail Advisors Boosted Efficiency with Salesforce
The Challenge
Summit Trail Advisors provides comprehensive wealth management services to high-net-worth families and individuals. Their client data was distributed across multiple systems, with disparate data entry processes. This resulted in complex, manual efforts to maintain data across client accounts. They needed to centralize their data to streamline operations and better support their clients.
The Approach
The goal was to create a single source of truth for their clients by leveraging Salesforce CRM for a 360 view of customers. The team focused on aggregating, organizing, structuring, and normalizing the data synced with Salesforce and created workflows to enable the regular automation of custodian data.
The Results
Team members can now easily access a 360 view of each customer, gaining complete visibility and streamlining daily operations.
The Solution
The new, fully functional app creates a seamless, synchronous experience and ensures that data from the proprietary database connects to the data stored in Salesforce, including:
Project Goals
The goal was to create a single source of truth by leveraging Salesforce CRM. The team focused on aggregating, organizing, structuring, and normalizing the data synced with Salesforce and created workflows to enable the regular automation of custodian data.
Product Requirements
Security best practices were employed to manage data from multiple sources and funnel disparate information into Salesforce.
Pain Points
Technical discussions revealed issues to resolve, including:
Planning a Single Source of Truth
Heroku
Connect
Postgres Database
Ruby on Rails
Amazon S3 API �(file storage)
Addepar�(data analysis)
Xplenty �(data management)
Cloud Custodian�(cloud security)
Leveraging Salesforce and Heroku for Increased Operational Efficiency
A new, fully functional app creates a seamless, synchronous experience connecting data from the proprietary database to Salesforce CRM.
One Single Source of Truth gives team members a 360-degree view of each customer, streamlining daily operations.
Customer updates in the app, e.g. name or phone number, are automatically synced with the customer record in Salesforce.
Automated data and workflows significantly increased operational efficiency and reduced the risk of human error.
Heroku enables developers to bring web and mobile apps to market 2x faster.
Heroku Connect ensures bi-directional, real-time syncing between Salesforce and Heroku’s Postgres database instance.
Enhancing the Lead Assignment Process with Salesforce
The Challenge
As a rapidly growing privately-held real estate brokerage, Lamacchia Realty’s database had reached its limits. The company’s existing lead assignment system was inefficient and unreliable. Leads came in through Salesforce, which synced out to AWS where the business logic was applied, and then returned to Salesforce, all through API calls. This led to a slow process vulnerable to timeouts, rate limitations, and data inaccuracies.
The Approach
The firm set out to design a more reliable, faster lead assignment system and turned to LaunchPad Lab for their expertise. Together, the teams met to rewrite the business logic.
A design diagram was used reflect the updates, map logic to the code, and validate the approach. The design was then put through QA to ensure all inputs worked effectively.
The Solution
The new workflow leveraged Heroku Connect for a bi-directional sync between Salesforce and a Postgres database on Heroku app. The combination would improve the speed and reliability of the synchronization.
With Heroku Connect in place, the could then focus on developing an “invisible app” (i.e., no user interface) to encapsulate the custom lead assignment logic operating behind the scenes.
The Results
The Heroku app allowed Lamacchia to maintain their complex lead assignment process while still running the core of their business on the Salesforce platform and no longer being subject to the platform’s limits for larger data volumes.
Postgres Database
Heroku
Connect
Rails on Rails
Streamlining the Search Experience for 3,500 Futures Traders
The Challenge
As the only self regulatory, industry wide organization for the U.S. derivatives industry, the group’s portfolio needed an updated tool for members to search the directory. The search function needed to connect users with the right information. In the past, users struggled to access the information they needed in a timely manner.
The Approach
NFA turned to LaunchPad Lab for support. The teams met to understand how to better serve investors as well as potential members. The new search tool needed to reduce the amount of domain knowledge required for a user while providing them with more information faster. The discovery process involved a variety activities to inform the outcome and designs.
The Results
The new design mockups include a custom HTML/CSS based style guide. The style guide allowed developers to integrate the new designs with the website’s existing codebase. This sped up the development process by allowing developers to reuse new components without having to re-develop the existing site.
The Solution
The new sitewide enhancements improved the search function and navigation.
Building an AI Platform to Automate Actuarial Services
Overview
This actuarial consulting firm provides services in pensions, health and welfare, OPEB (Other Post Employment Benefits), and plan administration. With 100+ employees and a strong sales record, their primary focus is on pension services. They partnered with us to solve the inefficiencies and manual processes they faced in report generation and data handling.
The Business Challenge
The firm needed to automate its actuarial services to improve efficiency and reduce manual errors. The current processes involved tedious data entry, validation, and back-and-forth communication, which limited scalability and increased the risk of errors.
The Solution
LaunchPad Lab built an AI-driven platform leveraging Heroku, OpenAI, Flatfile, and custom programming. Our solution included:
The Outcomes
Significant Profit Increase: Achieved a $2M+ profit increase.
10x Faster Service Turnaround: Dramatically reduced service turnaround time.
Reduced Human Error: Minimized errors through automation.
Enhanced Efficiency: Streamlined data handling and reporting processes.
Improved Client Interaction: Increased time for client-facing activities by reducing manual tasks.
Architecture Overview
Sidekiq
Postgres Database
Redis
Ruby on Rails�(admin portal)
ProVAL
Flatfile�(file upload/mapping)
Amazon S3 API�(file storage)
OpenAI API
Email Provider
AI Apps & Workloads
Use Case Category #3
Automating Loan Applications with AI
Rock Solid Funding, a leader in recreational vehicle loans, has served U.S. clients for over 14 years. Specializing in connecting consumers to lenders, they partnered with us to automate their loan application process and improve efficiency with AI-driven solutions.
Faster Onboarding Process
Increased Admin Efficiency
Reduced Risk of Human Error
Email Received with PDF of Loan Callbacks
AI Analyzes PDF
Loan data saved and connected �to existing Opportunity
Loan data saved and connected� to no Opportunity
Existing Salesforce Opportunity?
Yes
No
Automating Loan Applications with AI
Overview
Rock Solid Funding is a leader in consumer loans and leases for recreational vehicles and equipment, serving clients across the United States for over 14 years. Specializing in connecting consumers to lenders for RVs, powersports, boats, and trailers.
The Business Challenge
Rock Solid Funding faced a manual, labor- intensive workflow with numerous steps prone to inefficiencies and human error. Their team was burdened with repetitive tasks, particularly data entry into Salesforce, limiting their ability to focus on customer interaction and support.
The Solution
LaunchPad Lab developed an AI-driven flow to automate and streamline Rock Solid Funding’s loan application process. Our solution included:
The Outcomes
Significant Efficiency Gains: Reduced admin time, enabling the review of more loan applications.
Faster Onboarding: New customers are onboarded faster, highlighting new opportunities for optimization.
Reduced Human Error: Minimized errors through automation.
Improved Client Interaction: Increased time for customer-facing activities by reducing manual tasks.
Architecture Overview
Ruby on Rails
Postgres Database
Salesforce CRM
Amazon Textract
SendGrid
(Inbound Parse)
Heroku
Connect