Welcome!
Consumer Behavior
Dr. Satyendra Singh
Professor, Marketing & International Business
University of Winnipeg, CANADA
sites.google.com/view/drsatsingh
Factors influencing consumer behavior
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Consumer purchase decision making process
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Economics of information: marginal cost (one more piece of information) < extra benefits of search effort
Alternative sets: total, awareness, evoked, inert, inept, choice → purchase decision
Consumer misbehavior
Questions?�s.singh@uwinnipeg.ca