1 of 14

<Report Name>�Sample Analysis

Change cover slide to match audience analysis or your branding. �(Go to Slide Master > Edit Background)�Unsplash or Pexels are good resources for royalty-free stock photos.

2 of 14

File:<Insert Descriptive File Name> �Audience Size: 999,999 Unique Users

Input report query and audience details here.

Found in the upper right corner of the report’s Overview landing page.

Insert your network graph here

Actions > Export > Screenshots export

Make sure no cluster is selected
Overview > Audience Visualization – Network Graph Show Labels
Request Screenshots

3 of 14

Outdoor Photographers

Change cover slide and label to match to the persona you are highlighting or to your branding.�(Go to Slide Master > Edit Background)��Unsplash or Pexels are good resources for royalty free stock photos.

4 of 14

Celeb A, Celeb B, Celeb C, Celeb D

Top Celebrities

Brand A, Brand B, Brand C, Brand D

Top Brands

Brand A, Brand B, Brand C, Brand D

Top Media

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec consectetur libero vitae condimentum dapibus.

Traits

Cluster Name �(Single slide template)

XX% | XX-XX years old

XX% female

XX% male

Replace with relevant persona image.

Replace with relevant cluster name.

Select the top relevant or highest affinity celebrities, brands, or media sources from our interest section. �

Save the profile picture of the interest and replace with the placeholder to keep formatting.

Trait Details: �Trait details can be found on the Overview section in the Cluster Summary tiles or by clicking into a cluster and selecting Cluster Traits.

�Use the traits section of the platform to pinpoint key traits. Drill in further by highlighting unique interests or niche ranking any of the content modules. Example methodology here

Input demographic details from Members section.

5 of 14

Cluster Name�(Multi-slide template, Part 1)

Age Breakdown

Gender Breakdown

Location

Bio Keywords

Actions > Export > Screenshots export> Members

Age Breakdown
Gender Breakdown
Bio Keywords> Word Cloud
Location > Word Cloud
Request Screenshots

6 of 14

Traits

Cluster Name

(Multi-slide template, Part 2)

Celeb A, Celeb B, Celeb C, Celeb D

Top Celebrities

Brand A, Brand B, Brand C, Brand D

Top Brands

Brand A, Brand B, Brand C, Brand D

Top Media

Select the top relevant or highest affinity celebrities, brands, or media sources from our interest section. �

Simply drag and drop the icons from the platform into this deck and add the name below!

Replace with relevant trait icon. �Flaticon or Noun project are both great resources.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec consectetur libero vitae condimentum dapibus.

Trait Details: �Trait details can be found on the Overview section in the Cluster Summary tiles or by clicking into a cluster and selecting Cluster Traits.

�Use the traits section of the platform to pinpoint key traits. Drill in further by highlighting unique interests or niche ranking any of the content modules. Example methodology here

7 of 14

Actions > Export > Screenshots export> Content

Hashtags > Normalized
Mentions > Normalized
Request Screenshots

*Multiple Screenshot formats available for content (Normalized, Bar Chart, Word Cloud, Timeline)

Engagement:

12.15 Tweets/user/month

Lurker Percentage

86.08%

Actions > Export > Screenshots export> Members

Peak Average Engagement by Time
Request screenshots

*Time Zone: America/ New York

Overview - Audience Summary – Lurker Percentage (Input)
Overview - Audience Summary – Engagement (Input)
Include Time zone

Members > Engagement

Optional slide

Content Behavior

8 of 14

Most Liked Tweets

Summary: Post Content was consistent with what we observed on Twitter but was much more sneaker focused (which makes sense given the nature of scope of the report) Mostly engage with Giveaways, Product Announcements and also show off their shoe collection.

Actions > Export > Screenshots export

Most Liked – TOP 5
Request screenshots

1

2

3

4

5

Optional slide

9 of 14

Appendix

10 of 14

Scott Kelby, Chase Jarvis, Richard Bernabe, and Joe McNally

Top Celebrities

The Northface, Patagonia, Photoshop, and B&H Photo Video

Top Brands

Nat Geo Photography, Magnum Photos, Outside Magazine, and 500PX

Top Media

Has an affinity for nature, hiking and the outdoors. Follows outdoor related handles and self-describes as nature lover.

High affinity to all things design related. Has a passion for photography, architecture, graphic design and UX.

Has an interest in tech and the latest gadgets –especially when it pertains to photography.

Traits

Outdoor Photographers

Single Slide Example

37% | 34-45 years old

28% female

72% male

11 of 14

Scott Kelby, Chase Jarvis, Richard Bernabe, and Joe McNally

Top Celebrities

The Northface, Patagonia, Photoshop, and B&H Photo Video

Top Brands

Nat Geo Photography, Magnum Photos, Outside Magazine, and 500PX

Top Media

Has an affinity for nature, hiking and the outdoors. Follows outdoor related handles and self-describes as nature lover.

High affinity to all things design related. Has a passion for photography, architecture, graphic design and UX.

Has an interest in tech and the latest gadgets –especially when it pertains to photography.

Traits

Outdoor Photographers

Multi-slide Example, Part 1

12 of 14

Outdoor Photographers

Age Breakdown

Gender Breakdown

Location

Bio Keywords

Multi-slide Example, Part 2

13 of 14

Has an affinity for nature, hiking and the outdoors. Follows outdoor-related handles and self-describes as nature lover.

High affinity to all things design related. Has a passion for photography, architecture, graphic design and UX.

Has an interest in tech and the latest gadgets –especially when it pertains to photography.

Traits

Example of methodology

Click here to learn more about Cluster Traits

14 of 14

Resources

Stock Photography

Icons