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GATHERING DATA

  • What product segments are already out there?
  • How big is the industry and thus my idea’s opportunity?
  • Where can I look for inspiration for my idea?

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  • What is the right problem to work on?
  • What do my potential customer look like?
  • What are the emerging, growth areas for my industry?

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DESIGN THINKING

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Reality it looks more like this!

Not knowing where your research is taking you is OK

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DESIGN THINKING MINDSET

INNOVATION PROCESS

BEGINNERS MINDSET

CURIOUS MINDSET

CREATIVITY MINDSET

ENGINEER MINDSET

SOLUTION-FOCUSED MINDSET

MAKER MINDSET