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Theme�

OBJECTS IN MOTION

Ordinary Things. Extraordinary Stories.

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Objective

Challenge: Objects in Motion — The Mobile Phone Charger

Your Task

Create a 30–45 second motion graphics film featuring a mobile phone charger.

Bring this everyday object to life through animation, movement and visual storytelling. Give the charger an unexpected personality, behaviour or purpose. You may make it transform, react, interact with its surroundings or take the audience on a surprising visual journey.

Your objective is to turn an ordinary mobile phone charger into an extraordinary motion experience.

The central question:

Can you make an everyday mobile phone charger tell an extraordinary story?

The charger must remain the central subject of your animation. The story, animation style, environment and creative interpretation are entirely up to you.

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Creative Brief

Challenge: Objects in Motion — The Mobile Phone Charger

Creative Direction: Ordinary Things. Extraordinary Stories.

Creative Personality:

Curious
Imaginative
Playful
Surprising

Core Objective:�Demonstrate how movement, timing, transformation and storytelling can give an ordinary mobile phone charger a new identity, personality or meaning. Participants are encouraged to look beyond the conventional function of the object and explore its creative possibilities.

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Guidelines

The mobile phone charger must be the central subject of your film.
You may choose any type of mobile phone charger, including USB-C, Lightning, older-style charging adapters or other mobile charging devices.
The charger may be represented realistically, stylised, abstracted or transformed creatively.
You must create a short animation with a clear creative idea or story.
You may explore humour, surprise, fantasy, emotion, transformation or an unexpected perspective.
The animation should demonstrate purposeful movement rather than random motion.
You may use supporting objects, characters, environments and visual elements to enhance your story.
Sound effects, music and voice-over may be used to strengthen the experience.
Your final film should have a clear beginning, development and ending.

Suggested Duration: 30–45 seconds, excluding the GO48 opening and end credits.

Go48 Logo : https://drive.google.com/drive/folders/1XuB_M5W5Tf3Asyy61O598O_1OBPP3Dbv?usp=sharing

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Do’s and Don'ts

Do: Explore unusual and imaginative ways to animate the charger. Give the object a personality or unexpected behaviour. Experiment with transformation, movement and interaction. Use timing, anticipation, follow-through and visual rhythm. Make the story understandable and engaging. Use sound thoughtfully to enhance the animation. Experiment with different animation techniques and visual styles. Maintain visual consistency throughout the film.	Don't: Simply rotate, move or scale the charger without a meaningful creative idea. Make the animation unnecessarily complicated at the cost of clarity. Use copyrighted characters or reproduce existing commercial animations. Use downloaded animation sequences as your own work. Depend entirely on pre-made animation templates. Use unlicensed music, sound effects or visual assets. Allow supporting elements to completely overshadow the charger.

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Specifications

Participation	Individual
Film duration	30–45 seconds
Resolution	1920 × 1080
Aspect ratio	16:9
Frame rate	24, 25 or 30 fps
File format	MP4 preferred; MOV accepted
Maximum file size	300 MB
Credits	Less than 3 seconds
Starting screen	GO48 animated logo clip, if supplied

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Additional Instructions

The mobile phone charger is the fixed subject for all participants.
Participants may choose the charger type and visual representation.
No common starting assets or charger models will be provided unless specifically announced by the organisers.
You may create your own charger model, draw it, photograph it, film it or construct it using suitable materials.
You may create your own backgrounds, environments and supporting visual elements.
The charger must remain the central focus of the animation.
You may use any suitable animation workflow, including 2D, 3D, stop motion or mixed media.
If using external assets, ensure that you have the necessary usage rights.
Use the GO48 animated logo opening clip at the beginning
Add credits at the end, keeping them under 3 seconds and using simple fonts.
Each participant must submit 2–5 photographs or screenshots showing their work in progress. This is compulsory.
Keep adequate time for rendering, editing, exporting and submission.

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Tips for Success

Start with an interesting idea, not complicated software techniques.

Think about the unexpected possibilities of a mobile phone charger.
Ask yourself: What if this charger could think, feel, move or behave differently?
Develop a simple story before beginning animation.
Create a storyboard or a sequence of key frames.
Focus on anticipation, timing, spacing and follow-through.
Use camera movement and transitions only when they support the story.
Sound can make a simple animation much more engaging.
Test your animation before final rendering.
Ensure the charger remains recognisable throughout the film.
Keep the final message clear and memorable.

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48 Hours

Submission Form

30 Minutes

Start → Create→ Export → Submit

Submission

Drop My Entry

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Submission Requirements

Submit the following:

Final motion graphics film in MP4 or MOV format.
2–5 photographs or screenshots showing your work process.
Project/source files, if specifically requested by the organisers.
Credits for any third-party assets, music or sound effects used.

Upload your final film to Google Drive or the official platform specified by the organisers.

Ensure that the file is accessible to the GO48 submission team email (go48challenge@gmail.com)

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Submission Requirements

Save the filename as

�For Video:

go482026_Graphix_MotionX_<yourname>_<city>_<country>.mp4 �go482026_Graphix_MotionX_<yourname>_<city>_<country>.mov ��*Do not put your name or any identification in front of the artwork.*

Submission Form : Drop My Entry

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Evaluation Criteria

Criteria	Weight
Creativity and originality of the concept	20%
Animation quality and execution	25%
Storytelling and visual communication	20%
Timing, rhythm and movement	15%
Sound design and audio integration	10%
Overall presentation and technical quality	10%

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Important Rule

This is an individual competition.
The final film must be created within the 48-hour challenge period.
Participants must submit their own original work.
All third-party assets, including music and sound effects, must have appropriate usage rights.
Do not use copyrighted characters or copy existing animation films.
AI tools may be used as part of the creative workflow only where permitted by the organisers. Participants must disclose significant AI-generated content and remain responsible for the originality and quality of their final work.
Once submitted, files may not be edited or replaced.
Drive timestamps will be checked.
Any file modified after the submission deadline may lead to disqualification.
The work must not contain the participant's name or personal identification within the artwork.

Usage and Rights: Submitted entries may be showcased by GO48 and its associated platforms, with appropriate participant credit.

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Have Questions?

Ask in the official GO48 communication channel or participant group.

The GO48 team and mentors are available to help with competition-related queries.

Good luck!

Imagine. Animate. Surprise.

GO48 International Design Challenge 2026