Jim
Walker
James Walker
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Case Studies
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December 2025
Establish a ‘North Star’
Roughin’ It
Stay on the Path
Creative Process
Be the Guide
What is the insight and how does that change what we make?
Gain clarity through research and iteration. Speed kills the governor.
Maintain consistency of the system, tone, and visual language.
Foster collaboration and expect honest feedback in return.
The Work
Connect new colors to their community.
Problem Statement
James Walker
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Creative Direction
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Color & Community
Built alongside Ginny Golden, Alice Du, Hannah Medina, Savannah Clements, Ben Saterlee, and Jesse Hill..
James Walker
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Creative Direction
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Color
Color launches begin with a story from the wild and expand from story to assets, creating a meaningful throughline.
Cosmic Lilac
West
Texas
Our Influencer
Elisabeth Brentano
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Astral Photographer
JAMESWALKER.DESIGN
CARBON DIRECT
COLOR STORY
JULY 2025
The Jack Knife
Impromptu Fame
Not My
Hand
JAMESWALKER.DESIGN
CARBON DIRECT
THE ASSETS
JULY 2025
Teaser
Email Teaser
The Render
Wholesale
Social Product Story
Social Narrative
Emails
Retail
No one documents anything.
Hey, what’s your sign?
We’re All Asking
If not obvious, I’m a Virgo.
Customization
The Laser
It’s never just one color.
But…
THE ASSETS
THE ASSETS
THE ASSETS
Build trust in response to consumer concerns.
Problem Statement
James Walker
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Creative Direction
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Tiny Type & Truth
Built alongside the broader AG1 creative team.
James Walker
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Creative Direction
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Tiny Type & Truth
Critics claim AG1 is masking their ingredients because of how small it appears on packaging (4.5pt).
The Package
Hidden in plain sight.
The Villain
Future Products
Make It Bigger
Supplement the Supplement
Make it Fun
Origin Story
Origin Story
Meet The Ingredients
Develop a sub-brand for the runners.
Problem Statement
James Walker
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Creative Direction
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Go Fast
Built alongside Brantley Barefoot and Regina Puno.
Origin Story
AG1 partnered with Bandit in support of their 2025 Bandit Grand Prix.
We created an immersive hydration station that emulates an F1 pit stop, complete with merch, refuel, and rest areas.
Celebrate all the trails at the same time.
Problem Statement
James Walker
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Creative Direction
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Project Parks
Built alongside Justin Lafontaine & Alexa Dadali
Collaboration
AllTrails and Parks Project team up for National Trail Day, celebrating the outdoors with a capsule collection of shirt, socks, and camp chair.
Artwork is inspired by National Parks, bringing in organic forms, textures, and place markers.
Remind people the world is out there.
Problem Statement
James Walker
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Creative Direction
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Sorry for interrupting
Built alongside Justin Lafontaine, Vanessa Righeimer, and Paul Blow
Summer Campaign
One segment of the 2026 summer campaign focused on disrupting people as they watched television or scrolled on their phones, offering a moment of pause and a gentle voice reminding them that nature is waiting for them.
We teamed up with illustrator Paul Blow to capture serene spaces, rich with sound and life.
Push a plush�and mellow out existing IP.
Problem Statement
James Walker
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Creative Direction
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Set the mood
Built alongside Jazzy Danziger
Origin Story
Mellow Moodies represents a departure from the tried-and-true characters of Build-a-bear, honing in on a mature demographic and bringing with them a transparent conversation about healthy space, mentally and physically, when you’re with friends.
The ask was for a visual identity that represented that departure, and one that feels distinctly un-build-a-bear.
Make goods
for good.
Problem Statement
James Walker
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Creative Direction
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Benevolence & Community
Built alongside David Rygiol.
The Outcome
James Walker
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Creative Direction
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Benevolence & Community
Cofounded a nonprofit that benefits the National Parks by way of a collaborative, contemporary set of posters.
JAMESWALKER.DESIGN
First Show
Second Show
The Book
Responding to consumers
Partnerships
TDC to TypeCon
A moment to permanence
JAMESWALKER.DESIGN
Why not Mars?
Serendipity Strikes
The Arch named our 60th park.
Close to home
JAMESWALKER.DESIGN
ORIGIN STORY