Coca Cola Mexico� Wrap Report
Strictly Confidential and Property of DIVE Networks
Strictly Confidential and Property of DIVE Billboards
Strictly Confidential and Property of DIVE Networks
Campaign Highlights
Projected Traffic | 24,413,241 | Projected CPM | $15.36 |
Achieved Traffic | 27,746,308 | Final eCPM | $13.52 |
+3,333,067 | -12.01% | ||
Projected and Final CPM are ‘blended’ and are inclusive of all media, creative production, community management and image capture.
Strictly Confidential and Property of DIVE Billboards
Strictly Confidential and Property of DIVE Networks
Mexico City: Mitikah Mall
Digital Wall, Digital Bridge & Outdoor Totem
November 25, 2024 - January 8, 2025
Strictly Confidential and Property of DIVE Billboards
Total Traffic Count
3,495,708
% SOV Achieved
14.57%
Mexico City: Samara Shops
Digital Arch
November 25, 2024 - January 8, 2025
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Total Traffic Count
1,185,322
% SOV Achieved
14.11%
Mexico City: Patio Santa Fe
Digital Bridge Lobby
November 25, 2024 - January 8, 2025
Strictly Confidential and Property of DIVE Billboards
Total Traffic Count
1,673,033
% SOV Achieved
13.94%
Mexico City: Perisur
Digital Roundabout & Digital Bridge
November 25, 2024 - January 8, 2025
Strictly Confidential and Property of DIVE Billboards
Total Traffic Count
6,116,207
% SOV Achieved
14.99%
Mexico City: Oasis Coyoacán
Double Digital Bridge
November 25, 2024 - January 8, 2025
Strictly Confidential and Property of DIVE Billboards
Total # of Traffic Count
2,571,760
% SOV Achieved
13.74%
Guadalajara Intl Airport
Video Wall
November 25, 2024 - January 8, 2025
Strictly Confidential and Property of DIVE Billboards
Total Traffic Count
2,497,462
% SOV Achieved
13.87%
Guadalajara: Galerías Guadalajara
Digital Roundabout & Chandelier
November 25, 2024 - January 8, 2025
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Total Traffic Count
2,702,523
% SOV Achieved
14.08%
Guadalajara: Galerias Santa Anita Digital Totem & Digital Wall
November 25, 2024 - January 8, 2025
Strictly Confidential and Property of DIVE Billboards
Total Traffic Count
1,624,172
% SOV Achieved
13.53%
Puerto Vallarta Intl Airport
Video Wall
November 25, 2024 - January 8, 2025
Strictly Confidential and Property of DIVE Billboards
Total Traffic Count
1,027,374
% SOV Achieved
13.70%
Monterrey: Galerias Monterrey Outdoor Digital Wall
November 25, 2024 - January 8, 2025
Strictly Confidential and Property of DIVE Billboards
Total # of Traffic Count
2,281,777
% SOV Achieved
13.58%
Monterrey: Galerias Valle Oriente Panoramic Screen
November 25, 2024 - January 8, 2025
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Total # of Traffic Count
1,495,023
% SOV Achieved
13.84%
Puebla: Malls, Bus Shelters, Billboards & Street Clocks
November 25, 2024 - January 6, 2025
Strictly Confidential and Property of DIVE Billboards
Total Impressions
1,075,947
Total # of Plays
54,328
Strictly Confidential and Property of DIVE Networks
Password is DIVEIN
Strictly Confidential and Property of DIVE Billboards
Strictly Confidential and Property of DIVE Networks
Strictly Confidential and Property of DIVE Networks