Selling on Amazon

What We’re Going to Cover

  • What is Amazon
  • Why sell on Amazon
    • Biggest store in the world
    • Many brands get a huge chunk of their revenue from Amazon
    • Automated - FBA Fulfilled By Amazon
    • Prime Shipping, Trust, Simplicity
  • Methods to sell on Amazon
    • Private label
    • Bring your brand
  • Amazon launch strategies
  • Amazon international
  • The state of Amazon moving forward into 2020 and beyond

All About Selling on Amazon

My Amazon Journey

  • Started in 2015 & still selling
  • Done 7 figures in sales for my private label brand
  • Living the digital nomad life based in SE Asia 11 months of the year
  • By popular demand thru my youtube vlog comments, launched a private-label course in 2016
  • By popular demand, started an Amazon Marketing Agency in 2018

What is Amazon?

  • World’s largest store
  • Loved by US shoppers: close to 50% of all online shopping
  • It has 2-day Shipping = aka Prime = FBA = Fulfilled By Amazon

What is Amazon?

Why Sell on Amazon?

  • World’s largest store
  • Loved by US shoppers: close to 50% of all online shopping
  • It has 2-day Shipping = aka Prime = FBA = Fulfilled By Amazon

  • Large traffic source - get found by 100+ million US Prime shoppers 
  • Easy to sign up
  • Anyone can do it worldwide
  • Relatively simple product page

Amazon Prime: 51% of US Households subscribe and growing. For $150k+ it's 70%

Amazon’s membership that gives you free 1-2 day shipping nationwide.

Amazon Growth

Amazon net sales

Amazon App

eComm Brand Growth

How to sell on Amazon?

  • Sign up at sellercentral.amazon.com

  • Have these things ready: everything in same name & address
    • Individual or Business Tax info
    • Proof of address
    • Bank statement
    • Credit card
    • Phone number
    • Bank account details
      • or Payoneer

* FBA Fee = around 30% of sale price

Use Payoneer to accept payments: have your account details ready.

Albania

Argentina • Brazil

Cambodia • China

Colombia • Indonesia

Israel • Japan

Jordan • Korea

Lao • Malaysia

Mexico • Nepal

Pakistan • Romania

Russian Federation • South Africa

Sri Lanka • Sweden

Taiwan • Thailand

Turkey • Vietnam

- Australia - Austria

- Belgium - Bulgaria

- Canada - Croatia

-Cyprus - Czech Republic

- Denmark - Estonia

- Finland - France

- Germany - Greece

- Hong Kong - Hungary

- India - Ireland

- Italy - Latvia

- Liechtenstein - Lithuania

- Luxembourg - Malta

- Monaco - Morocco

- Netherlands - New Zealand

- Norway - Philippines

- Poland - Portugal

- San Marino - Singapore

- Slovakia - Slovenia

- Spain - Switzerland

- United Kingdom - United States

Amazon International?

Fastest growing Amazon market?

  • Prime:
  • United States
  • United Kingdom
  • Spain
  • Japan
  • Italy
  • Germany
  • France
  • Canada
  • Australia
  • India

Methods to sell on Amazon?

Methods:

  • Bring your existing brand

  • “The Amazon Opportunist”
    • Find an opportunity & create a product
    • Market Research → Private Label
  • Drop Shipping, Reselling
    • Listing products you don’t own
  • Manufacturing
    • Creating a product from scratch

What is Private Label?

  • Taking a product that’s already being manufactured, and put your label on it.
    • Also known as ‘white label’

  • Many ‘store brands’ like Kirkland Signature are simple private label

  • Why PL?
    • You don’t have to invent, design & setup the manufacturing process yourself. It’s already being made.

How to find what to Private Label?

  • Market Research!
    • Comb thru Amazon
    • Amazon’s Best Sellers list
    • Browse subcategories
    • Supply & Demand tools
      • Viral Launch
      • Jungle Scout
      • MerchantWords
  • PL Criteria
    • Price: $9.99 - $49.99
    • Small: Less than 18”
    • Won’t break easily - the simpler the better

Market Research Process – Overview

🔑 Differentiating idea

  • How can you improve it / add features / value

🔑 Take your time

    • Create a list of dozens of ideas, narrow it down.
    • Finding a balance of supply & demand
    • Tip: Get your eyes on as many ideas as possible before getting too excited
    • List 50+ ideas, then narrow

Market Research Process – Overview

🔑 Use Viral Launch Chrome Extension

  • See sales volume

  • See search volume

Market Research Process – Overview

🔑 Niche within a niche keyword

  • Find feature-rich keywords

🔑 Look on page 1

  • See if it’s not too competitive
  • No one taking 40% of P1 pie
  • Low reviews: less than 200
  • Think about how to stand out

Market Research Process – Overview

Cross reference with Alibaba.com

    • Search your target sub-niche keyword, look for new ideas

Sourcing

Alibaba.com Sourcing

    • Your connection to factories
    • Makes sourcing relatively easy
    • PL ideas: start with a small test order, $500-$2000
      • Order single samples first
    • See if they can make/add simple differentiating ideas to stand out
    • Can send direct to Amazon’s FBA Warehouses
      • Often they handle everything, or connect you with a Freight-Forwarder who does, including Customs stuff

?

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SOURCING CONFUSION SOLUTION!

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Sourcing

Sending to Amazon FBA

    • In Seller Central > Inventory > Add New Product * > Fulfilled By Amazon > Send/Replenish Inventory > Type # of boxes, size & # of units
    • It spits out a PDF shipping label to put on each box
    • Each item needs a FBA Barcode
      • Integrate into packaging
      • Supplier adds stickers
      • Amazon does it for $0.20 ea

*Need UPC code to Add a Product.

I buy from SpeedyBarcodes.com

Amazon Launch

Goal: Get to Page 1 of search results for your obvious keywords

    • Amazon’s ranking algorithm:
      • Shows shoppers what it thinks is the best options
      • = Sales Velocity + Reviews

  • Get quick reviews
  • Do 60% off giveaways
    • FB Groups, FB Ads
  • Sponsored Placement (PPC)
    • After 2+ reviews
  • Keep price low

Link to my Launch process

Amazon Launch

  • First thing: Get reviews
    • Get it in front of people who may be interested
      • Facebook Groups
      • Instagram
      • People you know *
      • Get this lined up BEFORE it's life
    • 60% off coupons or less – can still review

Amazon Launch

Facebook ‘Launch Special’ Ads

  • Promoting a 60% OFF Limited Time Deal
  • Ad goes to Messenger Bot > Gives a 1-time coupon w/ smart link
  • The bot automatically follows up 1-2 weeks later to see if things are good, invites them to review

Amazon Launch

Sponsored Placement (PPC)

  • Pay extra Per Click to get on the top of search results
  • Huge part of getting traction for new products
  • Increases sales velocity, thus organic ranking
  • Click price depends on keyword competitiveness, can be cents to a few dollars

Amazon Launch

PPC Strategy

  • It goes deep, but in general...
  • Test, adjust, test, adjust, keep what makes money
  • We always keep PPC on - ‘extra real estate’
  • Use a 3rd party management/optimization tool
  • Can outsource to a PPC expert
  • Have 2+ reviews first
  • Keep price low as possible at first

Amazon’s Future

Amazon’s Future

  • Not going anywhere
  • Still growing in US
  • Integrating more with Alexa, order by voice
  • Drone delivery coming
  • Expanding worldwide
  • Planning world domination?

Summary

  • The largest ecommerce platform
  • Anyone can sell on Amazon
  • Relatively passive income = FBA
  • Still opportunities? Yes. Amazon is where most people in the US buy online. Online shopping = Amazon.
  • Major keys: 🔑 Stand out. It can be crowded, but stand out and you can crush it.
  • One of the quickest & easiest ways to get your product in front of a large audience, already looking for your product
  • Global opportunities

  • Can be a great revenue stream for your existing product
  • Or you can be an Amazon opportunist, find a niche using search volume & sales volume tools & PL a product
    • *Great business project for new entrepreneurs & digital marketers

Thanks! Feel free to hit me up

Slides & more details about my Private Label Course and Amazon Marketing Agency at livinthatlife.com/freedomsummit

@livinthatlifetv (link in bio has all the links)

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Riley's Amazon Presentation - Google Slides