2023 Case Study

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Case Study - Overview

“Your Local Dentist”

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Trail Ridge Dental aspires to be the elite dental provider in Longmont and Johnstown, CO as well as the surrounding areas, which include Boulder, Frederick, Firestone, Berthoud, and Erie.

Increasing the online visibility and attracting more potential patients to their websites and ultimately to their location

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Using digital tactics that have a lot of requirements for ad creatives

To utilize digital tactics that incorporate conversion tracking to increase overall leads and long-term cliential �

Serve ads within the geographically targeted area using key digital tactics that are easily trackable:

• Facebook Ads
• Google AdWords
• TrueView Video Ads

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Solution

Goal

Challenge

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Campaign Overview: Strategy & Tactics

Case Study:

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Audience

Media Mix

Google Ads: keywords related to dentistry services; dental care, dentist office, emergency dentists, etc. The goal was to increase leads through website traffic.

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Facebook Ads:

• Anyone within 15-miles of each location
• Creative updates happened every month
• Ads served within Instagram placements as well.

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TrueView Video Ads:

• 15-miles of each location.
• Custom audience using keywords. (see screenshot on the right)
• Creative updates each month

Geography: 15-miles around Longmont & Johnstown, CO.

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Custom Segment: Family Dentistry

�Keywords Targeted:

General Dental care, dental clinic, general dentistry, dentists near me, dental exam, dentist services, family dental care, dentist office

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Dentistry

Trail Ridge Dental aspires to be the elite dental provider in Longmont and Johnstown, CO. ��The goal is to increase awareness and increase appointments for services like dental care, implants, dentures, etc. ��We accomplished this by driving traffic to the website, utilizing conversion-centric tactics, and used different creative to engage with an audience throughout the year.

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Case Study:

The advertiser renewed for another 12-months and we’re planning a recruitment campaign to hire more help due to the increase of dental services.

Google Ads:

• Keywords related to dental services; care, implants, dentures, cleanings, etc.

Strong performance with 44,385 impressions, 2,348 clicks, and 5.29% CTR.

Trueview:

• 15-miles around Longmont & Johnstown, CO.
• Custom audience built using the same keywords used in the Google Ads campaign.

Successful with 594,077 impressions, 2,852 clicks, and 0.48% CTR. Utilized branding and conversion-centric strategies for effective targeting.

Facebook:

• Same geography as above.
• Any 18+.
• Updated creative every month.

Exceeded expectations with 2,073,825 impressions, 1.31% CTR, and 23,709 clicks.

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Campaign Overview: How it Worked

Total Impressions Served�2,712,287 Impressions

Google Ads Click-through Rate (CTR)

Campaign Average 5.31% CTR�Benchmark: 5.03% CTR

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Facebook Click-through Rate (CTR)�Campaign Average: 1.31% CTR

Benchmark CTR Average: .83%��TrueView Video Ads

594,077 Impressions

2,852 clicks

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Results and Summary

Campaign Stats

The Facebook campaign exceeded expectations, surpassing the national click-through average by 33%. It garnered over 2,073,825 impressions and achieved a click-through rate (CTR) of 1.31%, resulting in 23,709 clicks. The ads also received 23,709 link clicks, 11 post shares, and 192 post reactions. The average impressions per person for the year were 9.57.

The Google Ads campaign also demonstrated strong performance during the flight, with over 44,385 impressions and a total of 2,348 clicks, resulting in an overall CTR of 5.29%.

The TrueView campaign also saw significant success, with over 594,077 impressions, 2,852 and a .48% CTR.

This campaign utilized a combination of branding tactics and conversion-centric strategies, resulting in too much work and “now has to hire a new Dental Hygienist.” -Words from the Dentist

Case Study:

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Campaign Creative

TrueView Creative

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Thank You

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