1 of 22

2 of 22

3 of 22

4 of 22

5 of 22

RESEARCH DESIGN

  • A Plan of the proposed research study
  • Map developed to guide the research
  • It indicates how to conduct research
  • Systematic plan to study a research problem
  • It is a blue print for the collection, measurement & analysis of data
  • i.e. from writing the hypothesis to the final analysis of data

6 of 22

William Zikmund

“Research Design is a master plan

specifying

the methods and procedures

for collecting & analyzing

the needed information”

7 of 22

Need

  1. Smooth functioning of various research operations
  2. Increases efficiency by providing max. information with min. expenditure of effort, time and money
  3. Helps researcher to organize his ideas
  4. Direction to the study
  5. Helps researcher to decide the relevant and irrelevant data

8 of 22

Components of a Research Design

  1. Title of the research study
  2. Statement of the problem
  3. Objectives of the study
  4. Scope of the study
  5. Survey of literature
  6. Conceptualization of terms used / definition of concepts

​

contd….

​

9 of 22

Components of a Research Design

7. Formulation of hypothesis

8. Selection of sample

9. Data collection

10. Processing and analysis of data

11. Report writing

​

​

10 of 22

11 of 22

Types of Research Design

I . EXPLORATORY RESEARCH DESIGN

II. DESCRIPTIVE & DIAGNOSTIC RESEARCH DESIGN

III. EXPERIMENTAL RESEARCH DESIGN

12 of 22

�I . EXPLORATORY RESEARCH DESIGN�

  • To gain a better insight into a problem
  • Feasibility of a project
  • It is adopted when researcher has vague(unclear) idea of the problem
  • Use in social research
  • Use in managerial studies
  • Hypothesis not developed

​

​

13 of 22

Also called FORMULATIVE RESEARCH

  • It aims at formulation of a problem for investigation
  • Discovery of new ideas and insights

14 of 22

EXPLORATORY RESEARCH DESIGN

  • It is conducted when little or

no previous study has been done and knowledge is min.

in a particular field of study

15 of 22

EXPLORATORY RESEARCH DESIGN

3 methods are used in Exploratory Research Design

  1. Secondary Data Analysis
  2. Expert Survey – interaction with experts
  3. Case Study also called insight stimulating example is a study of all cases relevant to the area of study

16 of 22

�II. DESCRIPTIVE & DIAGNOSTIC RESEARCH DESIGN�

  • Descriptive study – describing the features of an individual or a group or situation
  • It can only describe the who,

when,

where and

how of a situation

but not what caused it

17 of 22

II. DESCRIPTIVE & DIAGNOSTIC RESEARCH DESIGN

  • Diagnostic study – determine the frequency of occurrence of an event or its association with something

Like:

  • To establish whether two or more variables are associated
  • To determine the degree to which variables are associated

18 of 22

II. DESCRIPTIVE & DIAGNOSTIC RESEARCH DESIGN

  • Data collected through

observation,

interview or

questionnaire method

​

It is used in Social Research

19 of 22

III. EXPERIMENTAL RESEARCH DESIGN�

  • To find out the cause and effect relationships between variables

20 of 22

III. EXPERIMENTAL RESEARCH DESIGN�

  • 3 principles r used for the preparation of Experimental Research Design(Prof. Fisher)
  • Principle of Replication – more than once
  • Principle of Randomization - chance
  • Principle of Local Control

21 of 22

�Procedure of EXPERIMENTAL RESEARCH DESIGN�

  1. Construction of experimental groups
  2. Pre-test
  3. Exposure of experimental groups to experimental variables
  4. Post test

22 of 22

THANK YOU