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Area Support Team 1

Sales & Brand Growth

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Sales & Brand Growth Vision

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To build strong connections with our community, drive growth, and make Chick-fil-A Spring Valley the top choice in Southeast San Diego through caring and thoughtful marketing.

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KPI Page

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KPI 2

KPI 1

  • Winning Operator Sales Contest

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KPI 3

  • 450 new app members
  • Connect with Community (i.e. Schools, Businesses, community leaders)

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Enhance AST Collaboration

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Chick-fil-A Spring Valley

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  • Winning Operator Sales Contest

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  • Prioritize meeting objectives, action items and measurable outcomes

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  • Deepen AST understanding of each other’s role & business dynamics

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  • Leverage collective strength of AST members

30 Days

  • Create sales teams with Front and Back of House members. Assign team and train team members on seasonal items and sales techniques.

60 Days

  • Launch 2 week team competitions.Track sales data weekly and provide feedback to improve team strategies and engagement.
  • Launch Taskmaverick task on upselling and getting the team comfortable with promoting seasonal items

90 Days

  • Refine strategies based on sales trends and team performance. Push final sales effort and continue to promote seasonal items to maximize points.

KPI

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Enhance AST Collaboration

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Chick-fil-A Spring Valley

  • 450 new app members

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  • Prioritize meeting objectives, action items and measurable outcomes

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  • Deepen AST understanding of each other’s role & business dynamics

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  • Leverage collective strength of AST members

30 Days

  • Introduce 'Mobile Days' with in-app offers. Train team members to promote app sign-ups at POS and drive awareness via social media/In Store signage. .

60 Days

  • Rewards: Offer double rewards points on mobile orders during peak hours. Launch a limited-time free item promotion for new app users.

90 Days

  • Rewards: Reward frequent app users with extra rewards and surprise perks. New app users receive a snack reward after their first mobile order.

KPI

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Enhance AST Collaboration

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Chick-fil-A Spring Valley

  • Connect with Community (i.e. Schools, Businesses, community leaders)

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  • Prioritize meeting objectives, action items and measurable outcomes

​

  • Deepen AST understanding of each other’s role & business dynamics

​

  • Leverage collective strength of AST members

30 Days

  • Connect with local schools, businesses, and community leaders.
  • Introduce Chick-fil-A’s commitment to the community.
  • Explore partnership opportunities for future collaboration.

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60 Days

  • Host local events and sponsor school programs.
  • Collaborate with businesses on promotions and joint initiatives.
  • Engage through giveaways, fundraisers, and volunteer efforts.

90 Days

  • Establish recurring programs such as mentorships and fundraising nights.
  • Develop business networking initiatives to foster strong community ties.
  • Maintain consistent engagement for long-term community impact.

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KPI

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Partnerships

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Lessons and Info

CFA linktree

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Chick-fil-A Spring Valley

  • Lead by Example
  • Stay up to Date on All Events & Buy-in
  • Share Opportunities for Engagement

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How Do You Play A Part?

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