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Charity Week

Essentials Workshop

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Aims

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    • Guidelines
    • Resources & Support
    • Finance, Events, Marketing
    • Top Tips

Agenda

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Introductions

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When is Charity Week?

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Chance to win a prize!

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Guidelines

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Resources

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Resources

Physical Resources

- Buckets & Penny boxes

- T-shirts

- Posters

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Resources

Physical Resources

- Buckets & Penny boxes

- T-shirts

- Posters

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Resources

charityweek.com/essentials

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Resources

IR Fundraisers

CW National Team

CW Regional Team

EACH OTHER!

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SUPPORT LIKE NO OTHER

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FINANCE TRAINING & CHEAT SHEET

Each Institution will receive a training from their Regional Finance team about all the donation pathways

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If you haven’t already, please let the regional team know who will be handling finances for your institution

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On the next slide we have the 2025 Finance Cheat Sheet which summarizes all donation pathways

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FINANCE TRAINING & CHEAT SHEET

TO BE REPLACED WITH CW2025 CHEAT SHEET

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DONATION PAGES AROUND THE WORLD

charityweek.com/donate

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D-DAY BANKING DEADLINE

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LETS TALK

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EVENTS RESOURCES

charityweek.com/essentials

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AUCTION DINNERS

If you are planning to host an Auction Dinner, please speak to your Mission Team member and we will provide the needed support insha’allah

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CHALLENGES

If you are organising your own challenge, please speak to your Mission Team and we will provide the needed support insha’allah

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REGIONAL EVENTS - EXAMPLE

Please save a copy of this presentation deck and put a list of your regional events planned.

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NIGHT OF UNITY & REFLECTION

2025 ANNUAL DINNER

Please save a copy of this presentation deck and put a list of your regional events planned.

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MARKETING

KEY INFORMATION

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WHAT DOES MARKETING INVOLVE?

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BRANDING

Never change the LOGO

The brand is the most recognisable thing about us across 9 countries, give it importance!

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EXAMPLE

Our brand colours are ORANGE, BLUE and WHITE

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#CharityWeek

#CW2025

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NOT #CW25 or #CharityWeek2o25

HASHTAGS

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CHARITY WEEK 2025 POSTER

Please save a copy of this presentation deck and put in a copy of your national poster.

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TOP TIPS

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SOCIAL MEDIA

  • Stories
  • Short Snappy content - people have shorter attention spans
  • Well edited
  • Insta lives
  • Collab with other pages
  • Trending content - Tiktok / reels
  • Instagram is all about video!!
  • Video content engagement > pictures

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WANT CHARITY WEEK TO SHARE?

  • Keep within CW guidelines
  • No music
  • No humiliation
  • In line with islamic values
  • appropriate for the time
  • Tag us @charityweek or invite us to collab on a post
  • We usually accept collaborations and shares for reminders and high quality highlights
  • Earlier is better - during CW we get hundreds of requests each day. If you post during the hype phase before the actual CW, chances are higher to be featured
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CREATE HYPE

  • Start posting NOW
  • Make some noise on social media!
  • Do not leave it until the last minute
  • Eye-catching posts
  • Don't promote JUST events, you should market WHY people should get involved

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HOW CAN CHARITY WEEK HELP YOU?

charityweek.com/essentials

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Charity Week:

Regional Events:

D-Day: Friday 7th November 23:59 (Banking, Awards Nominations, Permit Returns, Resource Returns, Projects Survey)

Annual Dinner:

International Annual Dinner:

KEY DATES TO REMEMBER

Please save a copy of this presentation deck and put in your local dates.

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#UnitedToServe

#CharityWeek

#CW2025

USE YOUR ASSEMBLE POSTER HERE

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#UnitedToServe

#CharityWeek

#CW2025

We are One Body

#CW2021

USE YOUR ASSEMBLE POSTER HERE