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Visualize Insights:

Trend

STRATEGIC FRAMEWORKS

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Strategic Problem Solving

OUR PROVEN FRAMEWORK

Frame the Problem

1

Visualize Insights

2

Enable Decisions

3

Mobilize Action

4

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Trend

Line Chart

Stacked Bar

Key Callout

Data

Data

X-Axis Label

Q1

Q2

Q3

Q4

Type A

Type B

Example Use Cases

  • Simple performance over time

​

Example Use Cases

  • Product or category breakout of performance or volume

​

USE IT

Show growth trends over time as a simple line chart or in a bar that shows the relative category contribution.

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Line chart:

Display a growth trend over time

Stacked bar chart:

Show growth over time, breaking out different categories to show relative contribution to growth.

1

2

1

2

Visualize

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Revenue Erosion Across Last 12 Months

Today

Months

EXAMPLE

Visualize

Steady Revenue Loss Over Last Year

Kinetix revenue trend is declining

  • Losing deals to new customers
  • Renewal softness does not cover acquisition loss

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One-time sales contest could not reverse trend

  • At minimum, need a durable way to address acquisition
  • Competitive market trends must also be addressed

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Total Revenue, 12 month trailing

Customer Verbatim

“We cannot justify transferring to Kinetix platform when our channel partners offer much more competitive pricing for a sufficient solution.”

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Maintaining Services Revenue is Critical

Q1

Q2

Q3

Q4

Platform

Services

EXAMPLE

Visualize

Services Revenue is Increasingly Relevant to Total

Services revenue mix from 18% 🡪 40%

  • Services purchases are primarily driven from add-ons to Product A “Better” SKU
  • Customers who value “workhorse” SKU often have development needs requiring engineering assistance
  • This revenue is relatively stable, recurring and increasingly critical to topline results

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Margin for services revenue is 40%

  • Moderates impact of revenue decline on margin

Total Revenue, 12 month trailing

18% of Mix

40% of Mix

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