BIRD
Caroline Dee
Account Executive
Sam Hutchins
Digital Strategist
Erika Mertz
Copywriter
Lacey Paul
Art Director
SLEC
Advertising
Agency
Objective and Research
According to the Atlantic, consumers enjoy
riding electric scooters to get to work and class to
avoid traffic and getting sweaty.
of millennials say they try to replace driving with transportation alternatives.
of millennials use alternatives to a car.
45%
70%
Target Audience
millennial concentrated cities are San Francisco, Boston, Washington, Jersey City, and Seattle.
18-24
Busy and fast-paced lifestyles
Top 5
year olds
Main Idea
Customers want a fast and efficient way to get to their destination while avoiding the sweat.
Don’t sweat the ride.
BIG IDEA
Logo
Sans Serif
Modern
Sleek
Print Ad
Meet Rachel …
3-page foldout
Print Ad
Meet Greg …
3-page foldout
Out-of-Home Ad
gyms
sporting
rec centers
PR events
events
Social Media
18-to-24 year olds use Instagram
check Twitter at least once per day
more clicks on tweets with pictures
71%
81%
18%
Instagram Story
Story
Highlight
Instagram Post
Twitter Posts
TV
Don’t sweat the ride.
THANKS!
Any questions?