360-Degree Marketing

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Introduction

Shailza

“I work with a team of Consultants who strategize on how to get the best results for MSPs like you.”�

Customer Success ∝ Your Success

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Agenda

• What is 360° Marketing?
• When to use the 360° campaign?
• How to create a 360° Digital Marketing Strategy?
• How Mindmatrix can help?
• Q&A

360° Marketing In Advertising: How To Use It To Uplift Your Brand?

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What is 360° Marketing?

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A 360° marketing strategy is a comprehensive plan that focuses on reaching the target audience from multiple platforms and channels.

This type of strategy generally combines both traditional marketing and digital marketing channels as it infuses within the entire customer journey.

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• Create more strategic sales and marketing campaigns
• Understand customers and their behaviors
• Deliver more personalized shopping experiences

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Components of 360 Marketing

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When to use the 360° campaign?

• Rebranding Strategy- When a brand wants to present a completely new image of itself to the target market, a 360-degree campaign helps them turn over a new leaf in the consumer psyche.
• Prioritize Campaigns- A brand is often required to present a marketing campaign during holiday seasons or for specific events. In such cases this campaign takes priority over their other campaigns and can integrate the 360° approach.
• Building Brand Image- When a new brand is launched into the market it is highly effective to use a single marketing element in all of its campaigns thereby using the 360° marketing approach.
• Market a New Product or Service- New product launches are a perfect time to employ 360° campaign-based marketing strategies since they divert all of the consumer attention to the new product or service.

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How to Create a 360° Digital Marketing Strategy

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• You have to think about which digital channels your target audience is using.
• Where do they spend their time online?
• What is the customer journey to your website?
• How do you follow up and track leads once they arrive� in your inbox?
• How do you get feedback from sales on whether the� lead was good or not?�If one critical element is missed you �could be losing out on potential �quality leads.

A strong digital marketing strategy needs to have a 360° view of the customer.

How to Build More Strategic Sales �and 360 Marketing Campaigns

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• Monitor Your Results and Track Conversions
• Ensure Cohesion Across All Marketing Channels
• Go Back to the Roots with Face-to-Face Marketing
• Nurture Leads with Email Marketing
• Enhance Your Strategy with Content Marketing
• Achieve Higher Engagement Rates on Social Media
• Establish the Channels You’re Going to Use

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Your Audience

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How Mindmatrix can help?

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Eight essential elements of a successful digital strategy:

1. SEO Recommendations (Search Engine Optimisation)
2. Customer communications
3. Outbound email campaigns
4. Inbound lead nurturing
5. Social posting
6. Content marketing
7. Website

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Q&A

Thank You!

Need help?

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Support Desk Hours�Mon-Fri 24 hour global support

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Email Support at

support@mindmatrix.net

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Access Helpdesk at

helpdesk.mindmatrix.net

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