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Week 2: Designing

Introduction to Data Visualization

W4995.010 Spring 2020

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00 Reading Quiz

01 Who are we?

02 Diverge: generating ideas

03 Converge: needs, how we see, form/function

04 Tufte Challenger

05 For next class

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Quiz reminders

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  • Use UNI email

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  • -10 for cheating

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01

Who are we?

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Some cool clocks!

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Who are we?

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Who are we?

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Who are we?

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Who are we?

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Who are we?

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Who are we?

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Who are we?

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Who are we?

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01

Generating ideas

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Activity: Visualize Two Numbers

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Break into groups of 4.

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One idea per stickie note.

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Sketch as many ideas as you can in 3min.

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Team with the most ideas wins!

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Activity: Visualize Two Numbers

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From your reading “How to design”

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From your reading “How to design”

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Divergent Thinking and Convergent Thinking

https://www.ideo.org/approach

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Design Phases (from Google)

https://designsprintkit.withgoogle.com/methods/

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Design Phases: Diverge + Converge

https://designsprintkit.withgoogle.com/methods/

diverge

converge

diverge

converge

diverge

converge

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Design Phases

https://designsprintkit.withgoogle.com/methods/

The problem (users, data, research)

The goal

(what is your message, what are you trying to optimize)

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Today’s focus

https://designsprintkit.withgoogle.com/methods/

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Why diverge? Stanford tested this...

http://www.cs.cmu.edu/~spdow/files/PrototypingParallel-TOCHI10.pdf

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Stanford: Divergence leads to better results

https://hci.stanford.edu/research/prototyping/

SERIAL

PARALLEL

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Another way to think about it...

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Gathering inspiration for more ideas: Ko’s example

Andrew Ko’s Example, http://faculty.washington.edu/ajko/books/design-methods/how-to-be-creative.html

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Gathering inspiration: daily context example

Rob Weychert, https://v6.robweychert.com/blog/2018/03/design-doesnt-care/

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“Dear Data” Project

“Dear Data”

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“Dear Data” Project

“Dear Data”

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Sketching

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“Dear Data”

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Sketching as externalization

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Via Jonathan Corum

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Sketching as externalization

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Jonathan Corum

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Activity: Visualize Two Numbers

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Same groups of 4.

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One idea per stickie note.

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3min. to add more ideas

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Team with the most ideas wins

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Activity: Visualize Two Numbers

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03.2

Converge: how we see

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What do you see first?

Scott Berinato, “Good Charts”, HBR

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What do you see first?

Scott Berinato, “Good Charts”, HBR

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What do you see first?

Scott Berinato, “Good Charts”, HBR

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What do you see first?

Scott Berinato, “Good Charts”, HBR

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How we see

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  • We don’t view in a fixed order
  • We see first what stands out
  • We see only a few things at once
  • We seek meaning and make connections
  • We rely on conventions and metaphors

Scott Berinato, “Good Charts”, HBR

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How we see

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  • We don’t view in a fixed order
  • We see first what stands out
  • We see only a few things at once
  • We seek meaning and make connections
  • We rely on conventions and metaphors

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Start becoming aware of how you see

Scott Berinato, “Good Charts”, HBR

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Ingredients of a good critique, via Andrew Ko

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  • Encourage the designer to clarify his/her thought process.
  • Challenge the designer's assumptions.
  • Encourage the designer to consider alternative perspectives.
  • Help the designer spell out the implications and consequences of their design.

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Critique in practice: I Like... / I Wish... / What If?

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  • I Like...
    • Praise for design ideas and/or well-executed implementation details.
    • e.g. "I like that the blue is very bright and captures my attention, which fits what you are trying to say”
  • I Wish...
    • Constructive statements on how the design can be improved or refined.
    • e.g. "I wish I can see outage status as this is happening because I associate those as related.”
  • What if?
    • Suggest alternative design directions, or even wacky half-baked ideas.
    • e.g. "What if we erase the call center volume entirely? If the point is that satisfaction ratings continue to decline that might make it pop more."

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Activity: Help each other improve census sketches

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Form new 4-person group (2+ new people)

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2m. per person to present (top 3 sketches)

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3m. give feedback to each person

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03.3

Converge: form vs. function

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Let’s say we have data...

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Market value 2007

Market value 2009

Morgan Stanley

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16

RBS

120

4.6

Deutsche Bank

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10.3

Credit Suisse

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Goldman Sachs

100

35

...

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...

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Example: Bloomberg 2009 Story

After crash, J.P. Morgan suffered a lesser decline than all but one bank: Santander.

Stephen Few, http://www.perceptualedge.com/articles/visual_business_intelligence/our_fascination_with_all_things_circular.pdf

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Stephen Few, http://www.perceptualedge.com/articles/visual_business_intelligence/our_fascination_with_all_things_circular.pdf

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Form vs. function: what is your goal?

https://designsprintkit.withgoogle.com/methods/

informs

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04.1

Tufte Challenger

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Best stickies photo

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Tufte Criticisms

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Tufte Criticisms

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Tufte Criticisms

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04.2

Putting it all together

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Activity: Crazy 8

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https://designsprintkit.withgoogle.com/methods/sketch/crazy-8s/

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Dataset: Someone’s Monthly Budget

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Date

Recreation

Bars/

Restaurants

Groceries

Transport/

Travel

Housing

August

400

400

0

0

0

September

100

200

100

300

1200

October

100

200

100

0

600

November

0

200

100

0

600

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Activity: Crazy 8

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Form new group. Each person take a piece of paper.

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Fold paper into 8 sections. Set the timer for 8 min.

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Sketch one idea in each rectangle.

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When the timer goes off, put your pens down.

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Dataset: Someone’s Monthly Budget

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Date

Recreation

Bars/

Restaurants

Groceries

Transport/

Travel

Housing

August

400

400

0

0

0

September

100

200

100

300

1200

October

100

200

100

0

600

November

0

200

100

0

600

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Vote & Synthesize

https://designsprintkit.withgoogle.com/methods/sketch/crazy-8-sharing-and-voting/

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Activity: Vote & Synthesize

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1m. per person to present

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3m. vote on your favorites

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10m. draw one group submission

use one full sheet of paper,

post photo on Slack!

For 2 bonus quiz points

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☝️our class slack

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Summary: How to practice design

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Summary: How to practice design

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Summary: How to practice design

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  • Define the GOAL of the graphic
    • What story you want to tell
    • The key points to be made
    • What readers will be able to understand/accomplish with the viz

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  • Diversify
    • Gather inspiration
    • Sketch or storyboard ideas

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  • Refine
    • Move design to the computer and complete it

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Don’t climb the nearest hill. Start big!

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Questions?

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Announcements & Next Week…

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Teaching Team

Irene Koo

Emma Lu

Agnes Chang

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General Policies

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  • All questions on Slack

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  • If you will be absent, go to IA office hours before
    • If you miss that, there will be extra credit opportunities
    • We’ll post IA office hours by next class, will have signup slots

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  • All discoveries on Slack
    • Inspiration, helpful resources, asking for feedback, etc. etc.
    • Part of your participation grade

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Topics Next Week

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  • Data models
    • How understanding structure helps you design visualizations more efficiently

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  • Visualization Tasks

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  • Categorizing visualization tools
    • The right tool for the right task

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Checklist For Next Week

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  • Readings
    • Bertin: Semiology Excerpt
    • Heer: Tour of Visualization Zoo
    • Munzer: Chp. 2.1~2.5 Data Abstraction

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  • Assignment 1: signup
    • You may not duplicate studio/people (hint: signup early; hint 2: A2 inspiration!)
    • 5% bonus for going next week

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  • Assignment 2: complete
    • Meet your team, (redraw if you like), discuss, refine
    • Due Monday 2/3 11:59pm