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Deyoke

Foods

“Nourishing Goodness Organically”

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https://deyokefoods.netlify.app

deyoke foods

DEYOKE FOODS

DEYOKE FOODS LTD.

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DEYOKE FOODS is a startup in organic iron-rich supplements production, transforming the sector of super foods.

We deliver premium organic iron supplements, crafted into delicious and convenient teabags and powder.

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Introduction

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Name: Mrs. Grace Amankwah

Age: 36 years

Occupation: Dietician

Pain Point:

  • Pregnant woman in her third trimester.
  • She has been experiencing extreme fatigue
  • Inadequate rest due to iron deficiency.
  • Her pale skin, frequent headaches.
  • Constant weakness have made it difficult for her to manage daily tasks.

Target Persona

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Problem

The high demand-supply gap of organic and quality iron supplements. Also, the importation of iron supplements is high which is estimated at $410 million dollars annually(GSS, 2024).

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85% of the 15 million people affected by iron deficiency anaemia in Ghana are pregnant women (WHO, 2022).

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In Ghana, 88% of iron supplements are inorganic

(FDA, 2023).

Iron Deficiency Anaemia

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Solution

Creating organic, iron-rich turkey berry supplements in the form of tea and powder to effectively combat iron deficiency anaemia particularly in pregnant women.

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How it works

    • The turkey berries are sourced.

2. The berries are sorted and washed.

3. The berries are quickly dehydrated and ground

6. The products are distributed

4. Crafted into powder and tea form.

5. The finished powder or tea is packaged.

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Value Proposition

100% Natural Solutions to anaemia issue

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53% Iron-Rich content

Sustainable and all-year-round availability

20% less affordable Health Solutions

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Impact

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  • Additional income for smallholder farmers by GHC 2000 per acre.

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  • Reduces iron deficiency, particularly in pregnant women and children, improving overall health

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  • Generates employment opportunities approximately 145 youth and women from farming through sales.

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  • Providing farming inputs to our out growers to ensure Agricultural sustainability.

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Go-To Market Strategy

Social Media Marketing

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Partnerships and Collaborations

Exhibitions and Trade shows

Nutrition and health shops

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Direct sales

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Net Weight of 60g

Sources of Revenue

Direct Sales of Turkey Berry Powder and Tea

Cost of Production: GHC28.00($1.78)

Selling Price: GHC40.00($2.54)

Profit: GHC12 ($0.76)

Profit Margin: 30%

    • Sales of Tea
    • Sales of powder

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Revenue Model

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Financial Projections

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Description

Q4 2024

Q1 2025

Q2 2025

Q3 2025

Cash sales

190.5

3800

7620

13970

Receivables

531.25

2000

20000

20000

Cash inflows

721.75

5800

27620

33970

 

 

 

 

 

Expenses(traction)

 

1990

 

 

market research

218.8

 

 

 

MVP development

298.2

 

 

 

Raw materials

 

80

170

350

Transportation

 

55

250

200

Packaging

 

114.4

228.7

419.5

Stipends

 

35

350

654

Equipments

 

500

 

 

Purchase of assets

 

 

25167

23569

Utilities

 

60

350

950

Total Outflows

517

2834.4

26515.7

26142.5

 

 

 

 

 

NET Cash flow

204.75

2965.6

1104.3

7827.5

Opening Balance

0

204.75

3170.35

4274.65

Closing balance

204.75

3170.35

4274.65

12102.2

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Thank You

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Description Per Product

Dollar

Cedis

Raw materials

0.15

2.36

Utilities (water and electricity)

0.20

3.15

Marketing(advertisement and brochures)

0.30

4.73

transportation

0.11

1.73

Labour

0.40

6.30

Packaging( pouches and label)

0.47

7.40

Natural fortifier

0.15

2.36

Total cost price

1.78

28.03

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Description

Expected Tons In Approximation

Yampanase

750kg

Wenchi

250kg

Atronie

600kg

Yaakrom

700kg

Kwasiboukrom

700kg

Deyoke farm

5000kg

Out Growers

2000kg

Total

10000kg

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Details of the financial projections(1$ = 15.75 GHC)

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Revenue: number of units * price per units

Number of units(Q4,2024;75 units)

Number of units(Q1,2025: 1500 units)

Number of units(1st pilot production) : 3000

Number of units( 2nd pilot production) : 5500

Price per unit: 2.54$

Pricing of raw materials

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Weight of materials for one product: 100g of turkey berry

Number of berries that makes the 100g: 20 – 30 berries

Price of 20 – 30 berries: 0.15$

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2g of tea bag is made up of 3g of turkey berries

60g of the powder is made up 100g

Using the ratio 5:1 in production

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Labourers=45

Drivers=8

Sorting stage=25

Processing line=37

Distribution=20

Marketing=10

Total =145 jobs

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