1-sentence pitch
Logo
Executive Summary
Vision | 1 sentence |
Market | Name of market ($[Bottoms-up TAM number]), e.g. Medical debt collection ($19.4B bottoms-up TAM) |
Problem | 1 sentence |
Solution | 1-2 sentences |
Traction | 1 sentence with most impressive stats |
Timing | 1 sentence on why now is the right time for this company |
Team | 1-2 sentences on why your team is awesome |
Fundraise | 1 sentence on how much you’re raising and at what valuation |
1 sentence about the problem. 1 sentence about what the world would look like after the problem is solved.
1
Reason #1 why the world sucks
2
Reason #2 why the world sucks
3
Reason #3 why the world sucks
1
Reason #1 why the world will be great with your company
2
3
Reason #2 why the world will be great with your company
Reason #3 why the world will be great with your company
Now
With CompanyName
1-3 sentences describing why you can hit $100M ARR, why it’s a growing market, and how you acquire customers sustainably and repeatedly
1 sentence about the bottoms-up TAM, e.g. “Remittance fees is a $30B industry”
Market | Size (bottoms-up) | Customer acquisition |
Immediate market (e.g. Mobile payments) | $11.3B (justification for this figure) | Acquisition strategy explained... |
Adjacent market #1 | $1.2B (justification) | Acquisition strategy explained... |
Adjacent market #2 | $3.8B (justification) | Acquisition strategy explained... |
Competitors
Feature/dimension #1 | ✓ | ✓ | ✓ | ✓ |
Feature/dimension #2 | ✓ | ✓ | ✖ | ✖ |
Feature/dimension #3 | ✓ | ✖ | ✖ | ✖ |
Feature/dimension #4 | ✓ | ✖ | ✖ | ✖ |
Your logo
Competitor logo
Competitor logo
Competitor logo
Compounding moat #1 (i.e. why does your business get more defensible over time. E.g. network effects) |
Compounding moat #2 |
Compounding moat #3 |
Defensibility
1
2
3
Traction
1 sentence about your most impressive stat, e.g. 5% monthly churn vs. industry standard of 46%
$X monthly revenue |
$X monthly expenses |
X% monthly churn |
$X net burn per month |
$X LTV |
$X CAC |
Insert MRR growth graph here. See https://www.slideshare.net/MathildeCollin/front-series-a-deck-64596550 slide 8 for an example
Sentence about how much you’re raising and at what valuation, e.g. “We are raising $3.1M at a $10M pre-money value”
Pre-seed — $700K
Sep. 2018
Backed by:
Peter Thiel
...and 32 others
Seed — $3.1M
Now
Committed:
Peter Thiel