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WELCOME!

Hair Care Training

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Curl pattern reading

Henna

Super Stylin’

Lush Scalp massage

Join us for 4 modules, throughout August and September, on the Learning Calendar

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AIM OF THE 4 MODULES

Build confidence and expert knowledge on haircare and how to apply elevated hair care demos.

Getting hands on in order to learn each of the demos so you can train your team, and help and educate your customers.

Scaling your own knowledge on the hair science in order to strengthen your skills

Explore how the *new* hair care demos we are offering will impact your business

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TODAY’S SESSION

Understanding the structure of the hair

The benefits of Scalp Massage

Scalp Massage demo

Bring it to the shop floor

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Hair

AIMING FOR +10% IN FY25 🎉

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"We have incredible experiences in our business in the HairLab and Spa and we want to learn from these expert hairdressers and spa therapists to broaden out from consultations and demos, and embrace our ability to create a full experience for our customers. We know that our parties have been growing from strength to strength, so this year we are launching more 'on the shop floor' experiences, some to sell and some for free, all in our efforts to have

customer service good enough to leave the house for!"

-Claire Constantine, Group Retail Director

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What do you love about your hair?

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QUIZ TIME

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How many layers

is hair made of?

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Medulla: innermost layer, sometimes non-existent

Cortex: holds moisture, shape and melanin, your hair’s natural pigment

Cuticle: outer layer that protects the inner layer

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What is the outermost layer of the hair made out of?

Keratin

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Cuticle: outer layer that protects the inner layer

Made of keratin, just like your nails (and hooves and horns, if you have those!)

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Which layer houses

your hair’s

natural pigment?

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Cortex: holds moisture, shape and melanin, your hair’s natural pigment

Melanin: cells called melanocytes are filled with melanin pigment, giving color to your hair and skin

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How many

hairs do you

lose in a day?

50-100

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Growth

3-5 years / almost 6” a year

80% of hair

Transition

2-3 weeks

5% of hair

Resting

2-3 months

10–15% of hair

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Where in the UK can you find our Lush HairLab salon?

Brighton, UK

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Which of

the Lush Founders

is a trichologist?

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trichology

noun [ U ]

the study and treatment of the hair and scalp (= the skin on the top of the head)

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Mark Constantine

Most if not all of us will know, this is Mark Constantine.

Mark is a trained trichologist, and the roots of our haircare begin with him. In the 70’s, Mark was working at a hair salon in Poole as a tricohologist. At the same salon was Liz Weir (Liz Bennett), abeauty therapist/esthetician who would go on to influence and invent Lush’s Skincare philosophies…; they became fast friends.

They also shared some likeminded opinions about the quality of the products they were using in the salon–on the skincare side, Liz was noticing that the mineral oils and petroleum products in skincare were exacerbating skin issues in her clients.

On the hair side, Mark was noticing that silicone was a likely culprit for causing scalp and hair issues. Silicone is widely used in haircare, because it coats the outer part of the hair strand and gives the illusion of shine! Both Mark and Liz were inspired to use more fresh, natural ingredient in the products they used on clients, and so Constantine & Weir, a product design firm was created from this partnership!

A quick picture tour here: a trichologist is a hair doctor, so Mark here is the hair doctor in the Lush Times right above the product called Hair Doctor, a scalp mask we used to carry (and now we have even more of those in the Big Shops). Mark feels that our henna blocks are one of the best inventions he’s ever done; he used to do henna dyeing parties.

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48 years of expertise…

1977

1995

2023

1988

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“We’re looking forward to welcoming everyone to the Lush HairLab to witness the future of hair services – where self-expression and excellence combine to redefine your hair journey, leading by example in the hair industry.

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Lush Scalp massage

Offering customers a brief massage while exploring Lush hair care products.

A lovely demo to add onto a consultation about the scalp, elevating their use of scalp-centric products like hair treatments.

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Lush Cribbs

Hair Care sales increased by 12%

(UK&I was +5%)

106 scalp & shoulder massages performed on customers in-store

Scan here to hear more from Will, Shop Manager of Lush Cribbs

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What are the benefits of scalp massage?

Encourage blood circulation which stimulates the follicle

Reset the sebaceous glands

Stress relief

Relax muscles around the head and nearby jaw and neck muscles

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THE ROOT

Sebum

The sebaceous gland produces a natural oil called sebum which helps to keep your skin and hair moisturized.

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Scalp Moisture

Scalp Moisture = looking at the amount of oil your sebaceous glands produce

Not producing enough sebum

Does not overproduce or underproduce sebum

Sebaceous glands are overactive, producing too much sebum

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What ingredients can promote scalp health?

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Scalp Health: Ingredients to look for

Cinnamon

Mint

Rose

Chamomile

Rosemary

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The

Scalp Massage routine

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What knowledge do we need to do a scalp massage for a customer?

Knowledge of scalp/ scalp health

Routine and how to adapt for all kinds of hair (you will see it today!)

Consultation expertise–questions to ask the customer

We Are Not Prescriptive

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Lush Scalp Massage

Top Tips

Ask about the health of the scalp during hair consultations “how is your scalp feeling lately?”

Have a spot to sit available

Offer the demo “If you’d like, we can do a lovely scalp massage experience in the shop right now? It takes 5-10 minutes and you’ll leave feeling relaxed.”

“I’m just going to go wash my hands before we begin, have a seat with the Lush Times while I go do that.”

2nd circle energy and good communication with your customer

We’re excited to be able to provide this service to the customers, however there may be some cases where this service may not be suitable for them. Please see the guidance from the Lush HairLab below.

What are contraindications?

Contraindications are something that may stop a scalp massage from being performed either before or after starting the service we may discover or even be told that there is something wrong.

We have two categories:

Contagious - We cannot perform a scalp massage or other hair service.! This could include: Scabies, scalp ringworm, impetigo, head lice

Always make sure to check your client’s scalp before the consultation. When you have the client permission to touch their hair and scalp, this can be done whilst checking condition of the hair.

If your client has any of the above, take them to a more private area and explain the problem politely and that you won’t be able to perform the hair service on this occasion.

Non-Infectious/Contagious - Scalp massage can be performed, but it might need a more prescriptive recommendation from a medical pro. Check in with your customer on the level of pressure that they would find comfortable. This could include: dandruff, dermatitis, psoriasis, eczema, moles, hair loss, alopecia.

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How would you ask if a customer would like a scalp massage demo?

Pop off mute or type in the chat

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Let’s get to the root of your questions!

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Want more on-demand

Hair Care learning?

Head to the Learning Hub!

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See you

next time!