The Guardian
Digital Advertising Production
Format guide
Prepared by: Digital Advertising Production
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Format | Desktop | Tablet web | Mobile web | Demo | Build guide for assets required | Production fee applies | Ad slot | Available for |
⬤ | ⬤ | ⬤ | No (apart from Fabric custom animation) | Top | Direct display / PG | |||
⬤ | ⬤ | ⬤ | No (apart from Fabric custom animation) | Top/middle/bottom | Direct display / PG | |||
⬤ | ⬤ | ⬤ | No (apart from Fabric custom animation) | Middle | Direct display only | |||
| | ⬤ | No | Top | Direct display / PG | |||
| | ⬤ | No | Top | Direct display / PG | |||
⬤ | | | Yes | 940 x 230/ 970 x 250 | Direct display only | |||
⬤ | | | Yes | 300 x 250 / 970 x 250 /300 x 600 | Direct display only | |||
⬤ | | | Yes | 970 x 250 | Direct display only | |||
⬤ | ⬤ | | Yes | 300 x 600 | Direct display only | |||
⬤ | | | Yes | 970 x 250 | Direct display only |
Format overview
Digital Advertising Production
Shoppable | ⬤ | | | Yes | DMPU | Direct display only |
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Digital Advertising Production
Native
formats
These formats are exclusive to the Guardian, and can only be produced by our Digital Ad Production team for the Guardian digital platforms
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Native
(exclusive to the Guardian, and can only be produced by our Digital Ad Production team)
Available on:
Desktop, Tablet web, Mobile web
Fabric
Digital Advertising Production
Truly part of the site fabric, a Fabric is a high-impact, full-width, flexible format positioned on the highest slot of the page and is responsive everywhere - available right across the Guardian site.
*
* 5 additional working days required for Guardian US / Guardian Aus campaigns
*
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Fabric takeover
Digital Advertising Production
A Fabric takeover consists of top, middle and bottom Fabrics and all MPU slots on the page.
There are various Fabric options available;
see the Fabric takeover options guide
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*
*
Available on:
Desktop, Tablet web, Mobile web
*
Native
(exclusive to the Guardian, and can only be produced by our Digital Ad Production team)
*
Top Fabric
Middle Fabric *
Bottom Fabric *
MPU slots
* Middle and Bottom fabrics not available for a First impression takeover
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Fabric options
Digital Advertising Production
Available for: - Run of site (top slot)
- Fabric takeover (top/middle/bottom Fabrics)
Fabric (standard)�Assets required
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Fabric middle expander options
Digital Advertising Production
Fabric middle expander�Assets required
Fabric middle expander with right-aligned video�Assets required
Available for the middle fabric in a fabric takeover
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Fabric XL (static)
Digital Advertising Production
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Fabric XL (video)
Digital Advertising Production
Also available as Live blog fabric XL
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Digital Advertising Production
Fabric XL (Live Blog)
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Mobile revealer
Digital Advertising Production
*
* 5 additional working days required for Guardian US / Guardian Aus campaigns
*
Exclusive to mobile devices, the Mobile revealer is a full-width unit at 250px high which runs across the Guardian site.
The format features a static 'window' layer with transparency to reveal a fullscreen background image, more of which is revealed through the 'window' as the user scrolls the page.
Available on:
Mobile web
Native
*
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Parallax MPU
Digital Advertising Production
The Parallax MPU features 2 layers; a static top layer and a scrolling background. The background layer moves vertically as the user navigates editorial content.
Available across desktop web and iOS tablet/mobile, the Parallax MPU provides eye-catching innovation.
*
* 5 additional working days required for Guardian US / Guardian Aus campaigns
Available on:
Desktop, iOS Tablet/ Mobile web
Native
*
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Interscroller
Digital Advertising Production
Exclusive to mobile devices, the Interscroller is a full-width unit.
The image is revealed as the user scrolls down the article page, allowing for you to have near 100% ownership of the users screen.
*
*
*
* 5 additional working days required for Guardian US / Guardian Aus campaigns
*
Available on:
Mobile web
Native
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Digital Advertising Production
Other formats
These formats are not exclusive to the Guardian, but can be produced by our Digital Ad Production team for the Guardian digital platforms
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Cascade
Digital Advertising Production
N.B: Custom animation and interactivity is available
Launching from a 940 x 230 unit, the Cascade creates a flowing experience where the content cascades down from the topmost slot on the page, allowing readers to interact with your ad at various touchpoints.
*
* 5 additional working days required for Guardian US / Guardian Aus campaigns
Available on:
Desktop
Production fee applies
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Expanding billboard
Digital Advertising Production
*
*
N.B. Custom animation and interactivity is available
Upon a click, this format launches from a billboard with a sleek sliding motion.
The Expanding billboard can feature a range of rich assets and interactivity including video, animation and galleries.
* 5 additional working days required for Guardian US / Guardian Aus campaigns
Available on:
Desktop
Production fee applies
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Overlay
Digital Advertising Production
Expanding from any standard format (e.g. MPU) upon click, the Overlay takes pride of place in the centre of the screen at all times while active.
This format can contain video, animation, galleries and any rich assets and interactivity.
*
* 5 additional working days required for Guardian US / Guardian Aus campaigns
Available on:
Desktop, Tablet web
Production fee applies
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Rotating billboard
Digital Advertising Production
*
An animated version of the billboard, this format rotates up to 4 slides with a 3D cubic effect.
The complete animation of the Rotating billboard lasts 15 seconds. Each slide can have its own click-through.
* 5 additional working days required for Guardian US / Guardian Aus campaigns
Available on:
Desktop, Tablet web
Production fee applies
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Sideslider / Sidewinder
Digital Advertising Production
N.B. The above animation is the Sideslider
Launching from a double MPU unit, upon a click it expands to 3 times its width either by a sleek sliding motion (Sideslider), or unfolding twice in the style of a tri-fold leaflet (Sidewinder).
This format can feature a range of rich assets and interactivity including video, animation and galleries.
*
* 5 additional working days required for Guardian US / Guardian Aus campaigns
Available on:
Desktop, Tablet web
Production fee applies
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Sliding doors
Digital Advertising Production
*
A fully immersive rich media experience, involving a click-to-reveal full-screen display.
The Sliding doors format can feature scroll-to-reveal video or interactivity.
*
* 5 additional working days required for Guardian US / Guardian Aus campaigns
Available on:
Desktop
Production fee applies
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Digital Advertising Production
Live demos
Live demos & build guide links