01 / NY RACING • SPONSORSHIP INTELLIGENCE
EXECUTIVE DECISION
Who offers the strongest NASCAR sponsorship visibility?
Five sponsors. Fifteen races. One clear historical leader — with a crucial caveat.
2026 NASCAR SPONSORSHIP VISIBILITY | RESEARCH-BASED, NOT CONTRACTUAL ROI
01 / 10
BUSCH LIGHT
Leads both modeled visibility and cost efficiency
DECISION BRIEF · 10 MINUTES
02 / NY RACING • SPONSORSHIP INTELLIGENCE
THE ANSWER FIRST
Prioritize Busch Light for validation — not immediate commitment
Three findings establish the case and define the decision risk.
2026 NASCAR SPONSORSHIP VISIBILITY | RESEARCH-BASED, NOT CONTRACTUAL ROI
02 / 10
624.25
Visibility points
#1 of five sponsors
54.28
Points per est. $1M
#1 modeled efficiency
4 / 4
Stable rankings
Across weight scenarios
DECISION RULE
Verify costs, missing race data, availability, and brand fit before signing.
03 / NY RACING • SPONSORSHIP INTELLIGENCE
THE METHOD
One composite score connects race, media, and fan exposure
75 sponsor-race observations; four evidence categories with explicit weights.
2026 NASCAR SPONSORSHIP VISIBILITY | RESEARCH-BASED, NOT CONTRACTUAL ROI
03 / 10
40%
RACE PERFORMANCE
Finish position + laps led
30%
MEDIA COVERAGE
News exposure
20%
SOCIAL ENGAGEMENT
Reddit + YouTube
10%
SPECIAL EVENTS
Wins + event indicators
INPUT DATA → NORMALIZED COMPONENTS → WEIGHTED VISIBILITY → COST-ADJUSTED EFFICIENCY
04 / NY RACING • SPONSORSHIP INTELLIGENCE
IMPORTANT CONSTRAINTS
Missing results and estimated contract costs limit precision
Confidence must come from transparent caveats, not false certainty.
2026 NASCAR SPONSORSHIP VISIBILITY | RESEARCH-BASED, NOT CONTRACTUAL ROI
04 / 10
4 of 15
Busch Light finish-position observations available in the analyzed window.
Estimated cost
Cost midpoints are scenario assumptions, not confirmed sponsor contracts.
Not ROI
Visibility points are an exposure proxy; no verified incremental revenue or profit.
Implication: validate missing inputs and real commercial terms before comparing offers.
05 / NY RACING • SPONSORSHIP INTELLIGENCE
FINDING 01 — EXPOSURE
Busch Light generates 69% more visibility than runner-up NAPA
624.25 vs. 368.73 composite points in the analyzed window.
2026 NASCAR SPONSORSHIP VISIBILITY | RESEARCH-BASED, NOT CONTRACTUAL ROI
05 / 10
Busch Light
624.25
NAPA
368.73
Ally
340.06
FedEx
246.46
McDonald's
96.78
Composite visibility points • Source: Project 4 rankings
+69% VS. NAPA
06 / NY RACING • SPONSORSHIP INTELLIGENCE
FINDING 02 — VALUE
Busch Light’s modeled efficiency is more than 2.5× Ally’s
Efficiency = visibility points ÷ estimated sponsorship cost in $millions.
2026 NASCAR SPONSORSHIP VISIBILITY | RESEARCH-BASED, NOT CONTRACTUAL ROI
06 / 10
Busch Light
54.28
Ally
21.25
NAPA
17.15
FedEx
13.32
McDonald's
8.07
Points per estimated $1M • Costs unverified • Source: Project 4 efficiency rankings
2.55× VS. ALLY
07 / NY RACING • SPONSORSHIP INTELLIGENCE
FINDING 03 — ROBUSTNESS
Four weight-setting tests preserve the same sponsor order
The ranking is stable across the tested assumptions — not proof of complete data quality.
2026 NASCAR SPONSORSHIP VISIBILITY | RESEARCH-BASED, NOT CONTRACTUAL ROI
07 / 10
BASELINE
40 / 30 / 20 / 10
UNCHANGED
PERFORMANCE-HEAVY
50 / 25 / 15 / 10
UNCHANGED
MEDIA-HEAVY
30 / 40 / 20 / 10
UNCHANGED
EQUAL WEIGHTS
25 / 25 / 25 / 25
UNCHANGED
Consistent rank: 1 Busch Light · 2 NAPA · 3 Ally · 4 FedEx · 5 McDonald’s
08 / NY RACING • SPONSORSHIP INTELLIGENCE
SPONSOR SHORTLIST
One preferred diligence target, two credible alternatives
Different priorities change which alternative deserves the next conversation.
2026 NASCAR SPONSORSHIP VISIBILITY | RESEARCH-BASED, NOT CONTRACTUAL ROI
08 / 10
01 Busch Light
FIRST TO VALIDATE
624.25 visibility | 54.28 efficiency
High model rank; data audit required.
02 NAPA
EXPOSURE ALTERNATIVE
368.73 visibility | 17.15 efficiency
Second in visibility; higher cost assumption.
03 Ally
VALUE ALTERNATIVE
340.06 visibility | 21.25 efficiency
Better modeled efficiency than NAPA.
No recommendation implies that a sponsor is available or aligned with NY Racing’s commercial needs.
09 / NY RACING • SPONSORSHIP INTELLIGENCE
THE COMMERCIAL TRADE-OFF
Historical model leadership is not a signed-deal recommendation
Use these decision gates to convert rankings into a commercially valid shortlist.
2026 NASCAR SPONSORSHIP VISIBILITY | RESEARCH-BASED, NOT CONTRACTUAL ROI
09 / 10
01
CONFIRM
Partner availability and actual sponsorship quote
02
VALIDATE
Missing on-track data and multi-season stability
03
ALIGN
Audience overlap, category fit and activation rights
GO / NO-GO = confirmed economics + verified exposure + strategic fit
10 / NY RACING • SPONSORSHIP INTELLIGENCE
DECISION AND NEXT STEPS
Launch targeted diligence before allocating sponsorship budget
A clear, bounded next action for NY Racing leadership.
2026 NASCAR SPONSORSHIP VISIBILITY | RESEARCH-BASED, NOT CONTRACTUAL ROI
10 / 10
NOW
Commercial outreach
Request availability, fee quotes, rights and deliverables
NEXT
Model validation
Audit missing finishes and update cost sensitivity
THEN
Executive decision
Compare proposals against audience and activation fit
RECOMMENDATION → Prioritize Busch Light for further evaluation, with NAPA and Ally as comparators.