WhatsAI

- by Abhishek Raj

WhatsAI

ABOUT

GOAL

OBJECTIVE

WhatsApp started as an alternative to SMS. Product now supports sending and receiving a variety of media: text, photos, videos, documents, and location, as well as voice calls. Some of your most personal moments are shared with WhatsApp, which is why they built end-to-end encryption into their app.

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WhatsApp was founded by Jan Koum and Brian Acton who had previously spent 20 years combined at Yahoo. WhatsApp joined Facebook in 2014, but continues to operate as a separate app with a laser focus on building a messaging service that works fast and reliably anywhere in the world.

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Let people communicate anywhere in the world without barriers.

Improving the platform using AI capabilities and coming up with innovative ideas to take the Mobile application to the next level.

WhatsAI

User & Market Research

• WhatsApp has 2 billion active users worldwide.
• WhatsApp is ranked as the most used mobile messenger app in the world.
• More than 100 billion messages are sent each day on WhatsApp.
• Users between the ages of 24-45 have a platform penetration rate of 84%, while users over 65 have a penetration rate of 45%.
• The average WhatsApp user on Android spends 38 minutes per day on the app.
• India has the most WhatsApp monthly active users (487.5 million).

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With 17% growth, Russia’s WhatsApp monthly active user base has grown the most quickly over the last year and with +16.6% India is on second fastest growing market.

Other growing markets for WhatsApp in 2020 include: France (+16.6%), Indonesia (+15.1%).

Awareness → Consideration → Onboarding → Usage → Retention → Referral

• User looking for messaging app in play/app store.
• Get to know by Ads,social Media,friends etc.

• Family & friends are using it.
• Better rating from other apps.

• Simple onboarding process.
• Easily found family & friends.

• Good App interface.
• Chatting,calls,status updates etc.

• Become primary messaging app.
• Timely updates.

• Word of mouth.
• Social proof of benefits.

User Journey

As per user & market research I’ll be focusing on Indian market considering the number of current user and market growth.

Indication of how popular WhatsApp-Around 11 million people downloaded the WhatsApp Messenger app for iOS in August of 2022. Facebook Messenger and Telegram, which each had 7 million downloads in the same month, are among WhatsApp’s main competitors in terms of the volume of app downloads.

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USER

COMPETITOR

MARKET

Around 2 billion active monthly users,This is a lot more than the second most popular app, which also belongs to its parent firm, facebook messenger(1.3 billion).

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Goals

• Communicate with batchmates and teachers.
• Connect and Discuss with other NEET aspirants to learn more.
• Chat with family & friends.

Pain-Points

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• Not able to connect with new people.
• Spam Messages.

BIO

• 20 year old NEET aspirant from Patna.
• Prefer online preparation over offline.
• Connect with friends and teacher virtually.

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JTBD : During preparation want to chat with aspirants so that he can prepare well.

Adarsh Raj Student

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Age : 20

From : Patna, India

Frequent User

USER PERSONA

Goals

• Communicate with colleagues and Clients.
• Attend short meeting on WhatsApp.
• Stay connected with old friends.

Pain-Points

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• Don’t get notification for group chat or status mention,festivals & birthdays.
• Unavailability of call recording.

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BIO

• 29 year working professional from Delhi.
• Prefer updates on whatsapp group chat.
• Chat with friends and family on WhatsApp.

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JTBD : Get updates of meeting on WhatsApp

Alok Raj Working Professional

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Age : 29

From : Delhi, India

Frequent User

USER PERSONA

Goals

• Update community without miss.
• Keep the community engaged.
• Simplify his work of managing the community.

Pain-Points

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• Not able to schedule chat.
• No Personalized recommendation.

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BIO

• 31 year old community manager in an Edtech Startup.
• Prefer providing updates on whatsapp group chat.
• Chat with friends and family on WhatsApp.

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JTBD : Update the community without miss.

Kunal Community Manager

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Age : 31

From : Delhi, India

Frequent User

USER PERSONA

Goals

• Communicate with colleagues and Seniors.
• Get suggestions.
• Translate the chat in Hindi.

Pain-Points

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• Not able to understand chat in english.
• Don’t have enough knowledge or info about the topic.

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BIO

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• 45 year government teacher from Bihar.
• Prefer updates on whatsapp group chat.
• Chat with friends and family on WhatsApp.

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JTBD : Get information from seniors and colleagues.

Sunila Singh Gov. Teacher

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Age : 45

From : Bihar, India

Frequent User

USER PERSONA

WhatsAI

PROBLEMS

WhatsAI

SOLUTION

MANY PROBLEMS ONE SOLUTION - WhatsAI

Introducing AI in WhatsApp

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AI(Artificial Intelligence) is the simulation of human intelligence processes by machines, especially computer systems. Specific applications of AI include expert systems, natural language processing, speech recognition and machine vision.

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Let’s see how AI can solve the users problem of WhatsApp

It’s time to transition from +AI → AI+

WhatsAI

Personalized Chatbot

• There will be a personalized chatbot which gives user option to select their interest and according to that chatbot will send recommendation,

notifications etc.

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• Users can also ask questions to the chatbot.

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• Users can save the important chats as a memory to get the reminder from bot at specified timeline by the user.

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• This particular solution will solve many problems of users which has been identified.

SOLUTION

WhatsAI

SOLUTION

Different types of Notification

• Hey it’s been one month since you have not chatted with these friends(A single notification with all users name)
• Hey it’s been 20 hours since you have not responded to the message from @id.
• Hey you have been mentioned in this group chat.
• Hey Ram mentioned you in his status/story.
• Hey today is friendship day send this beautiful message/ quote to all friends.
• Birthday and other notification based on the saved memory.

Note : User can select what kind of notification they want to receive.

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An example of how notification will be send, below example is for birthday notification.

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WhatsAI

First of all whatsApp should introduce the call recording option then after through AI we can enhance that feature to next level by providing Voice transcription feature to quick access of the content of the meeting.

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Voice Transcription: AI-powered speech recognition and transcription can convert voice messages into text, making it easier for users to read and respond to voice-based communication.

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E.g. Suppose we are in a meeting or call on a whatsapp and want to record the conversation, recording a call and listening again the whole call is time taken if you specifically want to recall a specific point, AI will generate a chat document of the call and send to all attendee after the meeting/call , so if a user want to recall a topic/point they can easily search in that chat doc and read that and we can also specify the timing in document at every min so that user can easily know at what min we can listen about that topic if they want to listen.This feature can enhance the user experience to next level.

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Schedule Chat :Adding the ability to schedule messages for a specific date and time would be a valuable feature for users who want to send reminders or important messages at a later time.

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E.g.A user want to send a particular update at a specific time and for that we need to wait till that time to send that update instead of that we can schedule that message/update through AI, like Kunal gives update 5-10 min before the sessions he can schedule those updates so even if he forgot or get other really important work around that time, folks will not miss the update because of his absence.

Call Recording , Voice Transcription & Schedule chat

SOLUTION

WhatsAI

Spam Detection

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AI algorithms can be employed to detect and filter spam messages, reducing the impact of unwanted or malicious content on WhatsApp.

How AI can detect spam calls and messages?

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• Machine learning-based classification: By utilizing machine learning algorithms, AI systems can be trained on large datasets of known spam calls and chats. These models learn patterns and features that distinguish spam from legitimate communication. Once trained, the models can classify incoming calls or chat messages as spam or non-spam based on their learned patterns.

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• Real-time analysis and reputation systems: AI systems can analyze incoming calls or chats in real time and compare them against known spam patterns or databases of previously identified spam sources. These systems can assign reputation scores to phone numbers, IP addresses, or user accounts, based on historical data. Calls or chats from low-reputation sources are more likely to be flagged as spam.

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• Call and chat pattern analysis: AI algorithms can analyze patterns in call and chat data to identify spam-like behavior. This involves examining factors such as call/chat frequency, duration, and timing.

E.g, if a particular number or account is making an unusually large number of calls or sending numerous messages within a short period, it could indicate spam activity.

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SOLUTION

WhatsAI

Translation : AI can analyze the chat and translate it into requested language of user.It enables individuals who speak different languages to communicate with each other effectively. It eliminates language barriers and allows people from different linguistic backgrounds to engage in conversations, exchange ideas, and collaborate.

E.g.Suppose a lady who knows only hindi language and work in a office where she gets all instruction from seniors in english ,AI will help these type of user to translate the chat in the language they understand.

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Contextual Suggestions: AI can analyze ongoing conversations and provide contextually relevant suggestions, such as recommending nearby locations, contacts, or relevant information based on the topic of discussion.

E.g.Suppose if some texted that my friend need A+ve blood but I'm not able to find any donor, AI will detect this and suggest nearby blood banks and hospitals where there is a good chance of getting A+ve blood.

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Sentiment Analysis: AI can analyze the sentiment of messages to understand the emotional tone of conversations. This feature could be useful in detecting potential conflicts, providing emotional support, or identifying urgent situations.

E.g.Suppose AI detected that someone failed in exams or not score well then AI can suggest some motivational quote to send or also suggest relevant resources to do better next time.

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Translation, Contextual Suggestion & Sentiment Analysis

SOLUTION

WhatsAI

PRIORITIZATION

I would prioritize the personalized chatbot feature since it is solving most of the user problems which leads to a very high impact feature and addition to that will add spam detection feature in order to remove any kind of fear of the user and give them confidence to use WhatsApp without any hesitation.

WhatsAI

Other Recommendation

WhatsAI Status

Based on the interest of a user , all the status that has been put by other whatsApp user in the same domain will come in WhatsAI status.

Note: Other user status will come in WhatsAI status only if other user has allowed WhatsApp to share.

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E.g. If a user Ram has interest in blockchain and a user Shyam an unknown person to Ram has shared a status/story about blockchain and Shyam has allowed to share his status to unknown user then Shyam status will be visible to Ram under WhatsAI status.

Public and Private status sharing option.

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We can start the Public status by sharing status in network.

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1. By Network Connections.

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Status will be visible to contacts connection, suppose if Ram , Shyam are friends , Shyam and Mohan are friends so if Mohan has shared a public status then that status will come in feed of Ram also.

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2. By Tagging.

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Suppose Ram has made an achievement in the company and his manager Raghav has shared a Public congratulating status by mentioning Ram, so that status will be visible to all those person who has saved the number of Ram.

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3. Share status through link.

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It will be easier for user to share the link of the status to their friends and family.

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““Who knows people will also earn money by just posting the status” by gaining good views and engagement.

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WhatsAI

Metrics

1. Number of new connections per user.
2. Number of chats increased by every user.
3. Number of calls scheduled.
4. Number of new user signed up.
5. Increase in number of status sharing and views.
6. Increase in number of groups formed and increase in number of people in every group.

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North Star Metrics will be increase in time spent by each user on the app.

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Reason: If user spent more time on the app then it’s obvious that he/she is performing some action either chatting,calling,sharing/viewing status etc.which leads to increase in engagement.

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Increase in engagement ∝ Time Spent by user

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Required Solution → Good User Experience → User Retention → More Acquisition → More Scale