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Adapted from a presentation Created by Teresa Romeo & Jennifer Casa-Todd

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School Vision

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Influencing the Influencer

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What is the value of having a social media (marketing?) presence in the school?

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How can it provide more opportunities for student involvement?

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Learning Goals for the Day

We will…

Identify our own vision for the SEH Media Team

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  • Who are we? (vision)
  • Who do we want to become? (succession)
  • What are our opportunities? (within the school and beyond)
  • What is our plan for achieving our goals? (action plan)

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Placemat

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Agenda

8:30 - 8:50 Welcome, Prayer, Principal’s Vision

8:50-10:00 Workshop #1 Digital Citizenship & Social Media

10:15-10:30 Break

10:30-11:15 Workshop #2 Pathways/Industry Connections

11:15-12:00 LUNCH

12:00-1:00 Workshop #3 Elements of Design

1:00-2:00 Guided Planning

2:00- 2:15 Wrap up and Next Steps

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Social Media: Pitfalls & Potential

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What’s your perspective?

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In your role, what do you think of this tweet?

How do you feel about the person who wrote it?

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In your role, what do you think of this tweet?

How do you feel about the person who wrote it?

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And so...

  • Who is your audience? Who are the various stakeholders?
  • How are you representing your school “brand”?
  • How are you representing YCDSB and their vision?

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Which tweet is best? Justify your response

Example 1

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Example 2

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Example 3

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Example 4

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So an effective Media Message...

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Follow the prompts on this handout for your scenario:

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  • Opening night of a school production
  • Big SEH Sports event at home
  • Guest Speaker coming to SEH
  • Robotics Competition

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  • Opening night of a school production → It’s opening night. The tech/sound system is a disaster. You can hardly hear the performers.
  • Big SEH Sports event at home → A fight broke out. There was swearing. There was a student injured. It was not a good scene.
  • Guest Speaker coming to SEH → The Guest speaker was not very good and many of the students came away saying they would rather be in class.
  • Robotics Competition → One of the St. Elizabeth students was caught cheating at the event. The convenor had to speak to the teacher-supervisor about the incident.

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Oh, Oh!!

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How do you respond to negativity on social media?

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Social Media & Post-Secondary Pathways

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Samir Abdi

Manager of Campus Operations, Seneca York

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Vince Oppong

Staff Supervisor, Seneca

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pic collage logo

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Design Elements

Photography Teacher presentation

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VISION AND MISSION

A mission statement expresses WHO WE ARE

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A vision statement expresses WHO WE WANT TO BECOME

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Complete the placemat with your table group.

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Other ideas:

Contributions to the School Website?

FMM Blog?

Tech Focus? Genius Hour? YCDSB21C Learning?

Theme? Motivational Monday?

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Teamwork & Leadership

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What is one thing you learned today that will help you to be an effective digital leader for our school?

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