Rich’s Gun Shop
Grace Brockie, Liam Kent, Savanna Poston,
Seth Roy, Joel Sigrist, & Jacoby Wolfe
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Marketing Plan
~ Executive Summary ~
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Mission Statement
Rich’s Gun Shop is committed to providing expert training, education, and equipment for gun enthusiasts. From the gun range to the Shootin’ Gallery and from the retail store to gunsmithing, Rich’s Gun Shop blends expert knowledge, tradition, passion, and personable relationships to ensure they provide a memorable experience for gun enthusiasts everywhere.
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Goals and Objectives
Goals:
Drive traffic to Rich’s Gun Shop
�Drive traffic to RichsGunShop.com
Increase customer engagement
Develop brand awareness
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Objectives:
Create consistent messaging
Develop social media campaigns
Build customer touchpoints for engagement and data collection
Deliver communication strategy for brand awareness
Target Audience
Secondary Audience
Groups
Primary Audience
Individuals
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~ SWOT Analysis ~
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SWOT Analysis
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Strengths:
| Weaknesses:
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Opportunities:
| Threats:
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~ Market Research ~
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Beaver Creek:
Monday (closed)
Tuesday (10am-6pm)
Wednesday (10am-7pm)
Thursday (10am-7pm)
Friday (10am-7pm)
Saturday(10am-6pm)
Sunday (1pm-6pm)
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Clackamas County Public Safety Training Center:
Monday (Closed)
Tuesday (Closed)
Wednesday (10am-4pm)
Thursday (2pm-8pm)
Friday(2pm-8pm)
Saturday (9am-8pm)
Sunday (9am-8pm)
Safe Fire:
Monday-Friday (11am-8pm)
Saturday (10am-8pm)
Sunday (10am-6pm)
Rich’s Gun Shop:
Monday (closed)
Tuesday (closed)
Wednesday-Sunday (9am-5pm)
The Place to Shoot:
Monday (12pm-8pm)
Tuesday (Closed)
Wednesday (12pm- 8pm)
Thursday (12pm-8pm)
Friday (10am-6pm)
Saturday (10am-6pm)
Sunday (10am- 6pm)
Threat Dynamics:
Monday-Saturday (10am-7pm)
Sunday (10am-5pm)
Rich’s Gun Shop
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Beaver Creek
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Clackamas County
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Safe Fire
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Threat Dynamics
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The Place to Shoot
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Tri-Tac
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Rich’s Gun Shop & Competition Hourly Traffic
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Rich’s Gun Shop & Competition Hourly Traffic
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Rich’s Gun Shop & Competition Hourly Traffic
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Rich’s Gun Shop: Proposed New Hours
Wednesday-Thursday: 9am-5pm
Friday: 10am-6pm
Saturday: 9am-6pm
Sunday: 10am-6pm
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~ Messaging ~
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Live Shooting Range
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Come to Rich’s Gun Shop for a fun day at the range. We have an indoor live fire range experience where you can get all the practice you need.
Bring your own gun or use one of ours.
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Retail
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From lever action to bolt action, Rich’s Gun Shop carries a wide variety of firearms and ammo.
Stop by today or visit store.richsgunshop.com
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Gunsmithing
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Your gun misbehaving? Or are you looking for a custom build?
Come to Rich’s Gun Shop for gunsmithing at its best.
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Shootin’ Gallery
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Have you ever been to a shooting gallery?
Well then, saddle up for our one-of-a-kind rootin’ tootin’ western Shootin’ Gallery experience!
Book your experience today at 503-678-2424
Join us at Rich’s Gun Shop.
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W A N T E D:
Gunslingers
Come join us for a rootin’ tootin’
gun shootin’ experience at
Rich’s Shootin’ Gallery.
Reserve your session today by calling Rich’s Gun Shop at 503-678-2424.
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~ In-House Events ~
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Registration
Registration Fees - $25
Promoting the Event
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RICH’S
GUN SHOP
1963 .
. EST
Merchandising: T-Shirts
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Price:
$15
x 25 shirts
= $375
Tournament Logistics
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16 Participants
Single Elimination
1 Winner
4hr
2 hr
1 hr
1 hr
WINNER
Long Term Tournament Strategy
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Demo Days
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Promotional Events
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RICH’S
GUN SHOP
1963 .
. EST
~Post-Purchase Survey~
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Post-Purchase Survey
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Post-Purchase Survey
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25.00
Social Media &
Digital Plan
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Instagram Ideas
Videos:
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Instagram Ideas
Photos:
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Stay Consistent
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Discover Your Audience, Engage With Them,
Sell More
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Social Media: Contests & Promotions
#1 Have your customers tag you in a post using Rich’s Gun Shop products on Instagram and Facebook; use prizing to drive audience participation
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Social Media: Contests & Promotions
#2 Post a video or photo at the Rich’s Gun Shop to be entered into a drawing to win a day at the Shootin’ Gallery or Live Firing Range
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Social Media: Contests & Promotions
#3 Quarterly Product Bundles
Example: “Rootin’ Tootin’ Bundle”
Audience: Gun Enthusiasts, all ages
Goal: More people through the door; additional sales
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Social Media: Contests & Promotions
#4 Word of Mouth
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Public Relations Strategy
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~ Website ~
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Gallery - Current
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Gallery - Revised
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The Dream
Since the 18th century, carnivals all over the world have had mechanically driven live fire shooting galleries entertaining all ages. Disneyland made a lasting impact on the way live fire galleries were operated when they adopted a more “futuristic” inferred system in 1979 bringing an end to using real ammo.
Al Richenson, however, had the dream of bringing a live Shootin' Gallery to his shop. In 2015, his son Lee made this dream come true.
↠ Live Fire Gallery ↞
The wild West Is Back and Calling Your Name
Forging many of the implements himself, Lee contracted with a local electrician to create the one of a kind carnivalesque live Shootin' Gallery.
“I took my boys and wife to the gallery today. It was a lot of fun and the range master was very knowledgeable and friendly. I will be coming here again with my family.” - Customer
Al teaching 12yr old Lee to shoot.
Now, after more than 35 years, you can participate in this rootn’ tootn’ shootn’ experience. Come see it for yourself and be a part of history.
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Gallery - Revised
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The Rootin’ Tootin’ Shootin’ Experience
Admission
Gallery Admission is $34.99 per person for 100 rounds.
We can host up to 10 people and a $10 per 50 rounds discount is given when you reserve all 4 lanes.
We provide:
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Frequently Asked Questions
Our Live Shootin' Gallery will take you back to the wild west as you shoot at moving targets from buffalo to roug outlaws.
Our gallery has 4 lanes from which you have 100 rounds of 22 ammo to hit as many moving targets possible
This one of a kind experience is perfect to bring a group of friends.
Range Rules
Reserve Lanes Now
~ Promotional Marketing ~
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5 - $37.00 ea.
25 - $35.00 ea.
50 - $34.00ea.
5 - $58.00ea.
25 - $55.00ea.
50 - $54.00ea.
5 - $116.00 ea.
25 - $113.00ea.
50 - $110.00
Branded Merchandise - Bags
Branded Merchandise - Water Bottles
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48 - $16.68 ea.
96 - $16.15 ea.
288 - $15.70 ea.
672 - $15.25 ea.
48 - $11.13 ea.
96 - $10.85ea.
288 - $10.57ea.
672 - $10.30ea.
Stickers
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RichsGunShop.com
RichsGunShop.com
RichsGunShop.com
~ Out of Home Advertising ~
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“Out of Home” - Outdoor Advertising
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3’x5’ - $59.08
3’x6’ - $70.88
4’x6’ - $94.54
5’x8’ - $157.52
“Out of Home” - Outdoor Advertising
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Outdoor Advertising - Signs
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~ In-Store Advertising ~
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In-Store Modifications:
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In-House Advertising
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~ Budget ~
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Radio Ads
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Proposed Budget
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Indoor Promotions
Outdoor
Promotions
Promotional
Marketing
Additional Staff
Gallery Promotions
~ Summary ~
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Key Takeaways
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