Important links for today

Library Guide

guides.lib.unc.edu/soci302

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Slides

go.unc.edu/soci302-library

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Group doc

go.unc.edu/soci302-libraryworkshopdoc

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Market & Customer Segmentation - exercise

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Head over to the workshop Google Doc for directions:

Jamboard

https://go.unc.edu/SOCI302-libraryworkshopdoc

Crash testing databases - exercise

• Open Workshop Google Doc: https://go.unc.edu/SOCI302-libraryworkshopdoc
• Work with your breakout room group for 8 minutes to explore your resource.
• Click the link to go to your breakout room’s slide in the Slides presentation
• Click the link on your slide to open the database
• Start searching.

• Take notes on your group’s slide about your search process:
• What types of information do you find?
• What keywords are you using? Or how does the database/info source want you to search?
• What do different search filters do?
• Other tips?
• Anything else interesting?
• Put information about your resource into the corresponding slide.

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Breakout Room 1

SimplyAnalytics: https://guides.lib.unc.edu/go.php?c=23608852

Put your responses here

• What types of information do you find?
• Total population of Chapel Hill is 60,122 people
• What keywords are you using? Or how does the database/info source want you to search?
• What do different search filters do?
• % of people over 65; under 16% in most areas but high concentrations in others mostly near I-40. Almost non-existent near campus

Breakout Room 2

Google Think Tank Search Engine

What types of information do you find?

• Industry policy reports
• Proposed policies, advice

What keywords are you using? Or how does the database/info source want you to search?

• Google search conventions (quotes, + sign, etc.)

What do different search filters do?

• Quotes specify phrases; + prioritizes terms, - excludes terms
• They offer lists of different related think tanks

Other tips?

• Gives a tab dedicated to resources that can help a person evaluate thinktanks

Anything else interesting?

• Only gives full-text resources

Breakout room 3

IBIS World Industry Reports: https://guides.lib.unc.edu/go.php?c=23608816

Put your responses here

• What types of information do you find?
• Industry Reports of over 700 industries
• Competitive landscape
• Products and Markets
• Industry Performance
• Major Companies
• Includes their business locations, market share, etc.
• Key trends within a particular industry
• Key statistics including exports, imports, wages, domestic demand, etc.
• What keywords are you using? Or how does the database/info source want you to search?
• Search by industry, company or code
• What do different search filters do?
• At first glance, filters are mostly limited to location (US, China or Global)
• Other tips?
• Provides COVID-19 US local data tools, trade exposure, and impact tools to assist with decision-making during the current crisis and understand different industries' levels of vulnerability to COVID-19 exposure
• Anything else interesting?
• Industry information is divided under American, Chinese and global categories

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Breakout room 4

Mintel Academic: https://guides.lib.unc.edu/go.php?c=23608534

Breakout room 5

Sociological Abstracts: https://guides.lib.unc.edu/go.php?c=23608348

What types of information do you find?

• Scholarly Journals
• Books
• Thesis or Dissertation
• Magazines
• Trade Journals

What keywords are you using? Or how does the database/info source want you to search?

• Similar to Google searches (keywords in quotes with “OR”/”AND”)

What do different search filters do?

• Narrow concepts/issues to specific demographics

Other tips?

• Be as specific as possible to reduce the number of results

Anything else interesting?

• Working papers are included in this database

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Breakout room 6

X 4 Impact: https://x4i.org/research-tools-and-reports

• Take notes on your group’s slide about your search process:
• What types of information do you find?:
• Companies focused on fitness (Fitness for the elderly: Wysefit), companies focused on virtual health (Hippo Technologies)
• Names and informations on companies
• What keywords are you using? Or how does the database/info source want you to search?
• Women and fitness
• Physical activity
• What do different search filters do?
• Companies with diverse leadership, companies that are non-profit only, companies with service leadership
• Other tips?
• Using the different search filters can help narrow down the specific area we want to focus on
• Anything else interesting?
• It gives you a link to the company website so you can learn more

We’re available for research consultations!

Nancy Lovas

Entrepreneurship Librarian

Liaison for: Entrepreneurship, Business, and Economics

nancy64@email.unc.edu

Kristan Shawgo (she/her)

Social Sciences Librarian

Liaison for: Public Policy, Sexuality Studies, Sociology, and Women’s & Gender Studies

shawgo@email.unc.edu

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Minute Paper

https://forms.gle/MksLu2AjjGbDhYFZ6