This template is created by The Games Fund and could be used, modified, and distributed without any restrictions.
All the information in this deck is fictional and used for the logic illustration purpose only.
If you are looking for investment in your games company, please contact us: apply@gamesfund.vc
TGF GAMES
Series A Investment proposal Pitch Deck
July 2021
Founders
Ilya Eremeev
CEO
Serial entrepreneur.
Ex CEO at Company A,
Ex VP Product at Company B,
Co-Founder at Company X
(Sold to Strategic Y)
Ex Analyst at PWC
Maria Kochmola
CMO
8 years of experience in Marketing and User Acquisition.
Ex CMO at Company A,
Ex General Manager at Company C.
Ex Marketing director at Google.
Mike Vorhaus
CTO
12 years of experience in game development.
Ex CTO at Company A,
Lead engineer at Project B,
Co-Founded Company X (Sold to Strategic Y)
TGF Games is founded by industry veterans and focused on multiplayer mobile games with social core, original IPs and mass-market appeal.
Team Composition
We are the 20 people strong seasoned and balanced team.
We are looking to hire 11 more people in 2021 to scale art production and form an inhouse marketing unit.
Current Monthly burn-rate is $50k per month. Targeted burn-rate is $100k per month.
Our strategy: hire top-tier heads and remote cost effective development team.
Team Experience
Note: You can find the Budget calculation example here
Top Previous Titles
Octane Jack
October 2009
Downloads: 7m
Revenue: $14m
Trooper Wars
January 2016
Downloads: 19m
Revenue: $31m
Twittiko
July 2019
Downloads: 32m
Revenue: $6m
Crabz Mania
January 2020
Downloads: 2m
Revenue: $22m
Note: If your studio has no titles yet you could put here titles you’ve worked on.
New Game: Fishing Clash
Fishing Clash is a midcore PvP game with a fishing mechanic for mobile designed for a broad audience - Male and Female 16-45+.
It is a unique combination of the popular fishing mechanic and modern deep meta.
The core gameplay is based around fishing gameplay with QTE actions.
Fish type, size, and trophy depend on your equipment and consumable bites.
The player who gets more trophy in the match wins and gets gold, rating, and chests with equipment cards.
Equipment could be upgraded in the metagame.
By spending hard currency, the player could speed up chests unlocking and purchase resources.
Game Pitch Deck and a Testflight build are available!
Competitor analysis
Accessible gameplay
Our Game
Competitor 1
Competitor 2
Competitor 4
Competitor 5
Competitor 3
Deep Meta
We did research and found that fishing games are pretty popular, but all the competitors look obsolete and too hardcore. Our idea is to bring fishing games to the mass market.
That is what happened with Clash Royale and Golf Clash, and we believe that there is an opportunity for more games like that.
We’ve got solid metrics at the soft launch and looking for a partner to help us scale.
Golf Clash (2017)
Downloads 50m
Revenue $120m
Crazy Fish (2019)
Downloads 23m
Revenue $173m
Sharklandia (2015)
Downloads 30m
Revenue $53m
Boss Fish (2020)
Downloads 10m
Revenue $35m
Top Competitors
Positioning
Roadmap and KPIs
September
2019
November
2019
January
2020
May
2020
September
2020
Company Foundation
Company incorporation.
Concepts brainstorm.
Core team hiring.
Pre-production and Prototyping.
MVP
Basic core gameplay features, 1 hero,
3 single player missions,
draft balance.
F&F feedback.
Closed Beta
Released on GPlay.
Complete gameplay cycle. Meta functional. Multiplayer battles. Fixes to balance and economy. Content for 7 days of gameplay
Soft Launch
(Current stage)
Released on GPlay.
The game is fully functional and has content for at least 30 days of gameplay.
First UA campaigns.
Global Launch
Worldwide release on both platforms and marketing scaling.
KPI (USA) | Ret D1 | Ret D7 | Ret D30 | PU | ARPPU | CPI | CPPU | ROI D30 |
Closed Beta 5000 players | 40% | 7% | 1% | 0,5% | $5 | $0,3 | $60 | 40% |
Soft Launch 350 000 players | 50% | 20% | 3,5% | 2% | $15 | $0,7 | $35 | 65% |
Note: Cohort size should be at least 1k players in one geo and 100 paying users in one geo.
Company Info and investment proposal
Founded in 2011 in Delaware (USA) with Production offices in Bulgaria and Russia.
In April 2019, we’ve raised $300k at seed round from the VC Fund in exchange for 10% of equity.
In this round, we are raising $1 500 000 at $5 000 000 pre-money valuation.
$1m would give us 14 months of runway, $500k would be spent on user acquisition.
Multiple investors are welcome. The minimum check is $500 000, and we expect to close the round in December 2020.
Our current investor committed to following up, and we have $300 000 in soft commitment from other investors.
Besides funds for development, we are looking for marketing support and mentoring in company scaling and platform relations.
Our long term goal is the exit in 3-5 years at $60m+ valuation.
Cap Table
Forecast PnL
We are not profitable yet, but expect to hit the break even this March and generate $2,8m of EBITDA in 2020.
According to our research and previous experience we are targeting to achieve following KPIs:
KPI | Ret D1 | Ret D7 | Ret D30 | PU | ARPPU | CPI | CPPU | ROI D30 |
Global Release | 52% | 15% | 5,5% | 4,5% | $25 | $1,3 | $29 | 70% |
Note: You can find the PnL calculation example here
Thank you
Ilya Eremeev
CEO
Thank you for your attention!
If you are interested in participating in this round or want to get in touch and know more about our company, please contact us.