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Pro-dev Share Out

Persuade in Business

Mindset shift
Types of communication
Modes of persuasion
Workshop based on Maslow’s Motivation Theory
Types of meetings

Outline

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Mindset Shift

Every speaking situation is an opportunity for change. The goal is to serve as a catalyst for thought, emotion, and action.

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Types of Communication

To Inform (teacher)	To Persuade (leader)
Reporting Focuses on facts Guides informed decisions Conveys information in structured/methodical ways	Problem solving Focuses on impactful opinions Integrates facts & evidence for audiences to adopt a particular position
Reveals and clarifies options	Urges us to choose among options

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Modes of persuasion

Logo (logic)	Pathos (emotion)	Ethos (credibility)
include statistics, facts, and relevant research	interweave emotionally-impactful stories, compelling opinions, and sensory media	add relevant information about your character, reputation, credibility, track record, and professional experience
Examples: Agenda, framework, metrics, benchmark, Methodology etc	Examples: User journey, persona, quotes, pics of customer mockups etc	Examples: What we have done, Quotes, add sources, Meet the team, Best practices, reviews etc

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Workshop - Maslow Motivation Theory

Communication based on Maslow’s Motivation Theory

Accomplishment

Thankfulness

Involvement

Safe

Basic Interest & Need

Self-fulfillment needs

Psychological needs

Basic needs

Call to actions, roadmap, next steps

Thanks for participating & new ideas

Activities, discussion, Q&A

Share inspo, experience with other accounts, how we get here etc.

Set the stage, clarify the goals

How-to

Needs

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Types of Meeting

Demo	Learn	Collaboration	Action	Decide
Share work in progress and gather feedback and insights	Reflect on what’s working and where you’re getting stuck, as a team or 1:1	Make something & do the work.	Adjust plans and clarify next actions and owners	Share proposals, consider perspectives, make explicit comments

Persuade

Inform

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Types of Meeting

Demo	Learn	Collaboration	Action	Decide
Share work in progress and gather feedback and insights	Reflect on what’s working and where you’re getting stuck, as a team or 1:1	Make something & do the work.	Adjust plans and clarify next actions and owners	Share proposals, consider perspectives, make explicit comments
Share the agenda / work earlier Ask questions, share reactions, and give constructive feedback	Write silently 2 mins - what is working, where are you getting stuck? Share Discuss what might we do differently	Design pre-filled framework Share screen and work together on miro board Clarify next steps	Review Work in Progress - (done? Blocked? Still in progress? What do we need?) Capture next actions and task owners	Walkthrough proposals with “why it will work” & plan Open to Q&A and discussion Approve/not Follow up with next steps

Persuade

Inform

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Types of Meeting - Activity: categorize our meeting!

Demo	Learn	Collaboration	Action	Decide
Share work in progress and gather feedback and insights	Reflect on what’s working and where you’re getting stuck, as a team or 1:1	Make something & do the work.	Adjust plans and clarify next actions and owners	Share proposals, consider perspectives, make explicit comments

Persuade

Inform

Retro

Workshop

Client check in

Account Review

Jam Session

Sales Meeting

Standup

Show & Learn

Dashboard share out

Tech stack walk thru

Research Findings

Wrap-up Report

Standup

Dashboard share out

Pairing session